by Alfred J. Lautenslager
Internet marketers are well aware of the power of signature They sit like little signs along the road, passively advertising While we all know what a valuable tool the signature file is, ROADSIDE SIGN VS BILLBOARD The signature file, that little sign along the road is powerful. HOW WILL THIS HELP YOU MAKE MORE SALES? 1.EXPOSURE EVERY e-mail you send will expose your company or product FRONT Your letterhead features a graphic or a photo of the Great Grape You send e-mails to Aunt Bea regularly but gosh, you just do not Do you have a DOWNLINE? Imagine this. Take the number of people Now imagine them all with a full color letterhead at the TOP of Send a thank you note to all the commercial e-mail you get in a 2.CREDIBILITY You are offering your company name, your personal contact You may opt to place your company name, URL and product only, If you are running a special promotion for your product, you can 3. BRANDING We all know the power of a repetitive brand. Look at Coke, Xerox
files. All of the Internet gurus recommend them as a fundamental
tool to online marketing. Many, many sales are generated every
day because of them. They are easy, simple and automatic.
your product, service and opportunity with every e-mail you send.
They
are comprised of a few words or lines of text and a URL or
autoresponder e-mail address, as well as other contact
information.
many of them are missed or ignored all together. After awhile,
many marketers stop caring what the other guy has to promote. It
is easy to ignore a few lines of text tagged onto the end of an
e-mail.
But posting a BILLBOARD to
compliment your little roadside sign makes this even MORE
POWERFUL. Placing a full color LETTERHEAD on each e-mail you
send, featuring your company name, URL, your name, e-mail
address, any additional contact information you wish will
advertise for you even while you are sleeping. You can even
display a photo of you or a graphic of your product.
AND CENTER! Say the flagship product for the nutritional company
you are marketing for, XYZ Nutritionals, is Great Grape
Antioxidants.
Antioxidants bottle (or even just the name as well as the company
name). Maybe you could add another line like, fights free
radicals, or 8 out of every 10 doctors take antioxidants, or 50
times more powerful than Vitamin C, or something to that effect.
want to push her into anything. You never really mention Great
Grape. Just maybe some day she will look at her e-mail and the
message will click, 8 out of every 10 DOCTORS??? Who knows?
Maybe Aunt Bea will be your next customer. Maybe she will feel
so great she will tell her friends and you will have half of them
too. Who KNOWS what it will all lead to?
in your downline and multiply that by the number of e-mails that
each one of them SENDS, REPLIES TO, and/or FORWARDS in a single
day, whether they be personal or business.
their e-mail announcing Great Grape Antioxidants. Just think of
the number of free, passive ads that you have floating around
cyberspace EVERY SINGLE DAY!
day. EXPOSE all of these people to your ad for Great Grape
Antioxidants, right there where they cannot miss it or ignore it.
information, maybe even your picture. Now your prospects will
view you as reliable and trustworthy, not just hiding behind some
anonymous e-mail address.
that is up to you. But to really MAXIMIZE your CREDIBILITY,
there is no better way.
really SHOWCASE it by using a letterhead that features it.
and Kleenex. Not only is this image, it is selling. Branding is
becoming more and more important as internet marketers move to
the forefront with their products. Since the Direct Marketing
Association says it takes 6-8 times for someone to act, they have
to remember that you have communicated with them. Branding will
leave that indelible impression in their minds and increase the
probability of a sale.
If you are marketing for more that one company, have a letterhead By using LETTERHEAD in your e-mail, you will § CAPTURE A MARKETING OPPORTUNITY with every e-mail you send Letterhead is the NEWEST tool to add to your marketing arsenal. For more information on this powerful marketing technique click Letterhead Email; The Revolutionary new software that allows you About the Author
Alfred J. Lautenslager is an award winning marketing/PR
for each company that you represent!
§ ADVERTISE even when you are not ADVERTISING
§ gain CREDIBILITY for you, your company and your product, and
§ people will NOTICE and REMEMBER your e-mail.
here ------> http://www.letterhead4email.com/at.asp?a=162351
to send email using your letterhead! Promote Yourself, Your
Product and Your Business With EVERY Email You Send.
consultant, direct mail promotion specialist and entrepreneur.
His businesses have helped hundreds succeed in their own
businesses. In addition to the letterhead site at
http://www.letterhead4email.com/at.asp?a=162351 he can be reached
through the websites at
http://www.prforprofits.com and http://www.marketforprofits.com