by Joe Vitale
I showed the below list to two marketing consultants. They After writing eleven books on marketing, reading several You could probably build an entire marketing campaign or People can be persuaded to your side with a good story. People only do things for the good feelings they get. People will pay any amount of money to have their inner People only buy from people they know, like, and trust. People make snap decisions about you and your business People pick up on your energy, more than on what you say People know when you are lying, though some may mistrust People want you to do what you say you will do when you People only act for self-serving reasons, no matter what People will never change their human emotions or basic People never question their own beliefs, so don't try to People cannot tell you why they buy anything or predict if People always respond to free offers of something interesting People will believe a wild claim if it is just this side of People will spend their last dime to be entertained. People respond to flattery. People want to be happy. Period. People want low prices while still wanting the best deal. People can tell if you don't believe in your product or service. People respond to enthusiasm. People will follow commands that make them feel superior. People buy for emotional reasons and justify their decisions People idolize the past, complain about the present, and fear People will never argue with you if you never make them People are deeply affected by what others think. People always act for positive reasons, even if the behavior People will read any length of sales copy as long as it is People become information junkies when they are interested People will respond to you if you get out of your ego and People want to be recognized. People want to be loved. People are interested in other people. People are interested in the new, the off-beat, the unusual.
both asked me not to publish it. I then showed it to a non-
marketing person. He said he was going to print the list and
tape it to his computer, so he could refer to it every day.
Apparently there is real dynamite here. It scares some
people. It inspires others.
hundred other books on persuasion and psychology published
over the last century and a half, and spending more than
twenty years creating advertising and publicity to convince
people to do what my clients wanted, I sat down and compiled
this list.
improve an existing one with any one of the below insights
into human nature. Each week for the next year I will take
one truism from the list and quickly explain how you might
use it. If you want to receive the weekly memos, just sign-in
at my website, http://www.mrfire.com. (If you're already
on my email list, you will automatically receive the memos.)
For now, here's the list:
states changed.
based on little things you usually overlook, even the paper
stock of your business card.
or do, and decide to work with you or not based on what
they sense.
their own instinct.
say you will do it; they will reward you if you go one step
further and deliver more than what they expect sooner than
when they expect it.
they say or you think.
desires, only their dress and their tools will change.
change them.
they will buy something.
to them.
unbelievable.
with whatever logic they can find or create, no matter how
ridiculous.
the future.
wrong.
is negative.
interesting to them.
in buying.
into theirs.
People are always interested in women, babies, and pets. People love food and will read a recipe stuck in a sales People universally feel deprived. People do not care about you or your business until you People will mentally fill in holes to complete a story or sales People will deny that advertising works while responding People will read an ad if it doesn't look like an ad. People will believe a news story over an advertisement People are collectors of something, whether of books or People will continue with a bad habit until it hurts. People will do whatever you want as long as they don't People unconsciously respond to your unconscious intentions. People feel that something or someone else is in control and People think about sex far more than they will ever admit. People will deny that this list is entirely true. About the Author
Joe Vitale is recognized by many to be one of the greatest
letter.
show them how you can help them.
pitch.
to ads.
hands down.
thimbles or recipes, though they may deny it.
have a counter-thought to your request. Handle the objection
and they will comply.
desperately seek ways to have power again.
living copywriters. His latest project, the Hypnotic Writer's
Swipe File is a collection of over 1,550 copywriting gems that
took him years to compile. Click
here to learn more.
http://www.roibot.com/tk_hwsf.cgi?hwsfartnl