by Kris Stringham
Today I am going show you exactly why some your customers What State are Your Customers in? Arizona? New York? Motivated? Drowning in Debt? Ready to If you don't know what state of mind your customers are in, Marketing on the internet can be very volatile. One day you Then I will generate some great sales, get some positive That is why consistently putting your message out to your When you make a sale many variables have to be in place and To make the sale you must have: Right Market: Targeted Customers Bingo! You just made the sale. However, just because the customer does not buy today, does Case in point. Spring is coming, people are starting to But why wouldn't people buy right now? May be they don't
may not be buying from you, and what you can do to gain
their business.
Make a Change? Ready to Start Their Own Internet Business?
you may be marketing in the wrong Zipcode!
may make a ton of sales, and the next day you may get nothing.
Sometimes I send my newsletter out and wonder if anyone is
really reading what I am writing.
feedback from subscribers who really appreciate my newsletter,
and all is well. Hey making sales on the internet gives me
a great rush. Who says money doesn't make you happy!
You've heard the famous quote: "I've been rich and I've been
poor....and rich is better!"
customers is a must. This is the only way to catch them on
the day that they are ready to buy.
they differ for every customer. Customer A responds to your
ad, likes the product, has been looking for that type of
product, and has the money for that product, and has decided
to buy that product because of the perceived value of the
product that you are offering. Any step along that path
can avert the sale.
Right Ad: Gets the customer to seek more info
Right Product: Fulfills a need that the customer has
Right Price: The customer has decided to buy
Right Time: The customer has the money and wants the
product
not mean that they are never going to buy. It depends a
lot on what is going on in their life.
think about summer clothes and swimming suits. Maybe they
have acquired a Dot.com butt this winter. An ad comes out
on TV about a fitness system that can re-shape your body in
as little as 12 weeks. You see the before and after, you see
how this changed the person's life. You are sick of being
overweight, and you need to take action now! BAM! They
just got the sale.
need to lose weight. Maybe they do, but are in denial.
Maybe they don't care. Maybe they are not ready to make
the changes right now. Maybe they don't have the money.
Maybe they just lost their job. Maybe they don't believe
the product will work. Maybe they just figured out how much
they owe in taxes this year. Maybe they forgot to write down
the telephone # or URL. Maybe they just got their VISA bill
and are "Not Going To Buy One More Thing!"
People buy now because you offer a solution to their So Maybe: Their Boss is a jerk and they are ready to start their own You never know when your customers are going to be ready to About the Author
Kris Stringham Publisher of Xtreme
immediate problems.
online business right now. Their listserver just crashed
and they have to send their newsletter out tomorrow. Or maybe
they are ready to create their own info product. Maybe they
need a reliable webhost right now. Maybe they are ready to lose
weight right now. Maybe they are ready for your product
right now.
buy. But you can always be ready to sell. Get your products
and services in front of your targeted customers consistently
and it will pay off. Test and Track your advertising efforts
very closely so that you can give your customers what they
want. Find out for yourself what they want, and give it to
them.
Marketing Tips and Webmaster of Ezinehits.com.
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