by Michael Southon
One of the most exciting things about doing business How does it work? The Multiplier Effect occurs when your marketing A) replicates itself over and over again, or A classic example of the first kind of Multiplier Ten people download your Free E-book and offer it from The second type of Multiplier Effect occurs when one A good example of this is Link Exchange. Let's say you get links on 100 different websites. This kind of Multiplier Effect often results in a Because your website now ranks higher in the Search Some marketing techniques have no Multiplier Effect. One of the most powerful Multiplier Effects I know of The main purpose in writing Ezine Articles is to get When your Articles are posted on other people's As you can see, this kind of Multiplier Effect rapidly Here are 2 ways you could start using the Multiplier 1) Launch a Free E-Book Start collecting Ezine Articles on a particular topic. When you have about 25 good Articles on your chosen Make sure your free E-Book has plenty of links back to The secret to making this technique work is to ensure Here's a tip that will help you find out exactly how Make a copy of your index page and re-name it In your Free E-Book, instead of linking to your home Include a short note on the index page of your Free Then submit your Free E-Book to these directories: http://www.zdnet.com 2) Write Ezine Articles Whatever you do on the Web, you must have picked up
online is the Multiplier Effect. It's the principal
factor behind some of the fortunes that have been made
on the Internet.
technique either:
B) feeds into other marketing techniques
Effect is the Free E-Book.
their websites. Those ten people each get downloads
and it's now being offered on 100 websites, and so on.
marketing technique results in benefits from another
marketing technique.
When the Search Engines spider those websites, they
find your link. Your 'link popularity' then increases
and as a result, your ranking in the Search Engines
goes up.
'feedback loop'.
Engines, more people want to exchange links with you.
You now have links on 300 different websites. This in
turn gives you an even higher ranking in the Search
Engines, and so on.
For example, posting to FFA sites - after only a few
hours your ad drops off the FFA site and you have to
start again.
occurs when you write Ezine Articles.
them published in Ezines. And that on its own will
bring you a lot of highly targeted traffic. But the
benefits don't stop there.
websites you get free links (from your Resource Box)
back to your website - more traffic. This increases
your link popularity and so your ranking in the Search
Engines goes up - more traffic. Eventually you'll find
your Articles appearing in Free E-Books - even more
traffic.
builds up its own momentum - after a certain point
it's virtually unstoppable.
Effect:
The topic could be 'Search Engine Positioning',
'Website Design', 'Affiliate Programs', 'Ad Writing',
'Choosing a Web Host', or it could be on 'Parenting',
'Gardening' etc.
topic, contact the Authors and ask their permission to
include their Articles in your Free E-Book (with the
Author's Resource Box).
your website.
that your Free E-Book is closely related to the theme
of your website. For example, if you market 'Search
Engine Submission' tools from your website, an
excellent topic for your Free E-Book would be 'Search
Engine Positioning'.
much traffic you're getting from your Free E-Book.
something else, such as:
http://www.yourdomain.com/free-ebook.html
page (index.html), link to the duplicate home page
(free-ebook.html). This way, you'll be able to check
in your webstats exactly how many visitors are coming
to your website from your Free E-Book.
E-Book telling people that they are welcome to give
away your E-Book from their website.
http://www.upload.com
http://www.ebooksnbytes.com
http://ebooks.searchking.com
http://www.free-ebooks.net/
http://www.reportsearch.com/
http://www.ebookdirectory.com/
http://www.ldpublishing.com/index1.html
dozens of tips along the way - tips that would be very
useful to other people who are just starting out.
Turn those tips into a series of articles, give them mailto:article_announce-subscribe@egroups.com Then put your articles on autoresponder and submit http://www.ezinearticles.com/add_url.html Think of your Articles and Free E-Books as seeds - About the Author
Michael Southon is the
catchy titles and submit them to these 'article
announcement lists' (you'll have to subscribe first):
mailto:aabusiness-subscribe@egroups.com
mailto:aageneral-subscribe@egroups.com
mailto:aainet-subscribe@egroups.com
mailto:Free-Content-subscribe@egroups.com
mailto:articles_archives-subscribe@egroups.com
mailto:PublishInYours-subscribe@egroups.com
mailto:publisher_network-subscribe@egroups.com
mailto:ArticlePublish-subscribe@yahoogroups.com
mailto:subportal-subscribe@egroups.com
them to these 'online article archives':
http://www.ideamarketers.com/
http://www.mega-success.com/articles/submit.shtml
http://cyberprosper.com/submit.shtml
http://www.womans-net.com
http://www.connectionteam.com/submit.html
http://www.netterweb.com/articles/
http://article_depot.50megs.com/
http://www.ezadsuccess.com/articles/submit.shtml
scatter them around, then watch them bear fruit and
multiply.
author of the popular new E-Book, 'Ezine Writer!'
Discover the #1 Secret of Ezine Marketing - More
Traffic, More Sales: http://www.ezine-writer.com/