by Jeff Smith
It's taken you 6-months of hard work, constant changes, Finally, you have a page rank of 5, you are listed in the top Then, as quickly as your search engine optimization strategy You frantically look for evidence of dropped links, pages Well, the truth is, it may not have been anything you did - In fact, Google has shown that they are not afraid to make Even more concerning, everything points to the fact they will So what can you do to protect your search engine There are some things you can do. 1. BUILD CONTENT WITH REAL, RELEVANT VALUE Do you develop content just for search engines or just for The answer is both. Truth is, your customers search for information based on Plan your articles around answering questions associated 2. LINK FOR QUALITY, NOT QUANTITY One single link with a Pagerank (Google's term for ranking In addtion, as an important part of your search engine Avoid FFA's and most link farms, they may actually do you 3. AVOID KNOWN MISTAKES Common mistakes people make with their search engine optimization - Cross linking unrelated sites, recent discussion with master
How To Stay One Step Ahead of the Google Dance
reading every shred of information on search engine
optimization strategy not to mention thousands of dollars trying out
web optimization tools and services.
10 on your major keywords, and you are seeing the benefit -
some decent traffic from Google and other search engines.
begines working, it suddenly, and without notice, disappears!
not working, it HAS to be something you've done!
turns out Google updates their algorithms every few months in an
attempt to improve it's search engine optimization strategy.
major changes impacting tens of thousands of sites, businesses
and corresponding sales and profits.
continue to make changes.
optimization strategy and the resulting traffic critical to the
success of your online marketing?
your visitors and customers?
keywords. Use tools like Wordtracker
(http://www.highertrustmarketing.com/part/wordtracker)
to find those keywords.
with each keyword. Over time, you will build highly
relevant content that will be irrisistable to the search
engines - no matter how they change them.
sites) of 5 is worth 10 or more sites with a Pagerank of 3.
optimization strategy, make sure your links include a brief
description (a URL only inbound link may be ignored), includes
important keyword and appears on a relevant partner site.
more harm than good.
strategy are:
Affiliate Marketing pro James Martell recently brought this
issue to light
- Submitting to link farms, in many cases this will eventually
get your site penalized or even banned from the SE's
- Duplicate content. Many people feel the need to duplicate their
pages and make small changes for each search engine (also called
doorway pages) - however if this is not done properly, you will
get penalized
- Trying to load your content with too many keywords. Focus on
1-3 keywords only
4. USE GOOGLE ADS While still unproven, it certainly has been found by many 5. VARY YOUR TRAFFIC GENERATION TECHNIQUES Too many people rely on Google traffic for 99% of their Add these traffic generation techniques to your search - Writing articles Yes - you need to dance with Google. By following these About the Author
Discover how to create your own best-selling eBooks,
in the search engine watch community that sites who use
Google Adwords or Google Adsense tend to appear higher in
listings.
traffic. It's true, search engine traffic is the most
economical way to advertise online, but there are many
other ways to vary your traffic generation strategy.
engine optimization strategy:
- Running affiliate program
- Joint Ventures
- Viral "sticky" tools
- Press Releases
techniques, you can actually lead your traffic generation
strategy rather than follow the Google dance.
Special reports or books to sell online ...AND keep
100% of the profits. Limited time complimentary access to
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