by Denise Ryder, Marketing Coach
You are racking your brain trying to figure out, even after writing You check your sales letter and see that you have followed the 1. An attention grabbing headline 2. You have an extensive list of bullets highlighting all the incredible 3. You have included a few FANTASTIC bonuses just to sweeten the 4. You have EVEN created the best guarantee every seen of the face ALL the things that the components are there for a successful sales You still are not making the sales...what gives??? I can probably tell you "what gives." Your customer doesn't believe Think about doing business online. There is never any chance for This is a challenge, no doubt, however, there are some things that you Suggestion #1: Tell me your story... Help me build a relationship with you by telling me who you are and what What is your story... If you are into health products then tell me why you take these particular If you are a car mechanic, then tell me why you decided to go out on your If you are a offering a service like accounting, marketing, legal, why did It boils down to relationships here and again the fact that people do business Suggestion #2: Don't talk to me in generalities...give me specifics... When you tell me what your product/service does for me, or why I need Don't tell me I could lose 10 pounds in 30 days, when in actual fact I will Don't tell me that I will get my ad sent to 1700+ safelist members, when Specifics are more believable. You tell me...If I told you I sent an article out with a resource to an ebook When in doubt...actually there should be no doubt. ALWAYS be specific. Suggestion #3: Prove It To Me... If you are promoting a weight loss product that you have used then show The proof is in the pudding...so show me the pudding ;o) > Pictures - before and after Suggestion #4: Testimonials... It's one thing to show or explain the results you are getting by using a Testimonials prove that others besides you are getting results, that if you Use a wide variety of testimonials. See the thing here is that one of the things you Word of advice...when you ask for your testimonials make sure they follow the Suggestion #5: How Come?? Tell your customers why you are making such a great offer.
a sales letter that pulls, why people still aren't buying from you.
checklist to a "T."
You have:
benefits your service/product offers.
deal and make sure that your customers are getting more in "use" value
then they are giving in "money" value.
of the earth that gives your customer "nothing to lose."
letter...and yet...
you and if they don't believe you they won't buy.
these customers to meet you. They have never seen or even touched
your product. They don't know how long you have been in business.
They can't really tell how credible your are, let alone if you are for
real.
can do to help make yourself more believable. With believing comes trust
and trust leads to profits. So let's look at a few things that you can work
into your web site's homepage to hit home this issue of believing you.
prompted you to offer this particular product/service.
products. What were your symptoms or conditions that lead you to taking
these products and then share with me the results you have gotten as a
result.
own. What did you see that you perhaps didn't like in car mechanics out
there and your story in setting to change it.
you spend the years it took to obtain your degree. What was it that drove
you to this particular discipline and then tell me why you are targeting my
kind of business. What did you find that was missing and what do you offer
that fills that gap.
with people they; know, like and trust. If you let them get to know you, they
hear a little bit about you they start to see that "hey he/she is just like me!"
from there they tend to let their guard down and the trust starts to build.
it in my life...then be specific.
lose 9 pounds in 26 days. If that is the case then tell me that.
in actual fact my ad is going to 1743. Again, if it is going to 1723 members
then be specific.
and sold 24 copies in 3 days. Or that I almost made $350.00 which do you
believe?
be the before and after photos. If you have won 35 awards, then show me
the pictures. If you are making money through a given program then show
me the money...or I mean your checks or statements.
> Bank Statements (Clickbank, Paypal...etc)
product/service, but when you show me there are others, again like me,
also getting results..then "Hey, put me in coach!"
can do it, others can do it too. However, there is a key to using testimonials
and here it is.
have to prove is that THEY (your prospect) can do it. If you use a variety of
testimonials then there will be some from people who they can relate and identify
with. Which shows them again, these guys are just like me and yes, if they can
do it, then so can I.
same suggestions that I have given you above. Make sure they are specific and
the testimonial provider tells their story.
No one believes that you have slashed your price because you are such a When you are making an incredible offer then state why, give a reason for Again, it boils down to people NOT wanting to be SOLD they WANT to BUILD How cool is that!! If you don't have a checklist to follow about how to write a good profit-pulling About the Author
Denise Ryder is a Marketing Coach writing from her home
great person. However, if you say you want to get your product in the hands
of another bunch of customers to gather more proven testimonials, then, that
would work.
doing it and be honest. It truly is a big credibility/trust booster.
a RELATIONSHIP. Business is about relationships. The one you have with your
customer is of prime importance because once it has developed you'll reap the
benefits of profits...and even repeat profits.
sales letter, then take the time out and get your hands on Turning Browsers Into
Buyers. It will take you step-by-step through all the elements which make a good
sales letter and don't forget to add in the tips above
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