by Charlie Cook
Can you imagine you're ninety years old and still hiking up Recently Jack LaLanne, America's first TV fitness guru, turned You know it is important to eat your fruits and veggies, Of course you can't just eat well and skip the exercise or avoid Marketing your business requires the same comprehensive, Like a staircase, the steps are connected and you need to put Advertising can help get attention but to be effective it needs Larry's promotional efforts were working but he wasn't having Your Marketing Fitness 1. Set Goals 2. Target a Need 3. Get Attention 4. Prompt Action 5. Grow Your Network 6. Establish Credibility 7. Follow Up
mountains with your grandchildren, bench pressing more than most
twenty year olds, and making millions of dollars?
ninety. Not only is he still sound of mind, in great shape, he's
made millions and is still earning more.
How does he do it?
exercise regularly, avoid drinking and smoking and get enough
sleep to stay healthy. To that list Jack LaLanne would add, set
clear goals, exercise with weights twice a week, avoid eating
between meals and keep your mind active.
the drinking and smoking and skimp on sleep. Jack LaLanne is
still going strong at 90 because he does ALL the things required
to stay healthy every day.
disciplined approach Jack LaLanne uses to stay healthy at 90. To
attract new clients and retain existing ones you need to set
goals, target a need, get attention, prompt action, grow your
network, establish credibility, provide a solution, follow up,
demonstrate value and stay in touch.
These are the ten essential steps to marketing your business.
them together in the proper sequence and use each of them
regularly. A common marketing mistake is to focus on just one or
two of the above steps and hope for the best.
Joan, who owns a sports facility, called last week about her
advertising campaign. It was costing her significant dollars but
wasn't translating into new clients. What was the problem?
to be focused on clients' needs and prompt them to action.
Joan's advertising was focused on her solution, not on
prospects' needs resulting in a disappointing response. Once
she rewrote her ads to target prospects' needs, her response
rates and business revenue increased.
success translating all the attention he was getting into
dollars and cents. Thanks to top search engine positioning and
hundreds of links to his web site, thousands of people were
visiting his site each day. Yet, on average, only five people
per day were contacting him about his services. Larry was doing
a great job of getting attention but wasn't prompting his
prospects to action.
You can have a steady flow of new prospects and clients each
month if you adopt a healthy marketing strategy. Here's how.
Regularly review your marketing. Assess what's working and what
isn't and set objectives for lead generation, client acquisition
and retention.
Focus your ads, your elevator speech and your marketing copy on
prospects' concerns.
Prospects need to know that you exist before they will contact
you.
In order to get prospects to give you their contact information,
inquire about your services or buy your products, prompt them to
action. Use your marketing copy and your offers to get prospects
to call you, visit your web site or your store, and buy your
products and services.
The more qualified leads you have, the better.
You need to demonstrate your competence and convince prospects
to trust you before they'll make a purchase.
Old leads are cold leads. Follow up when leads are fresh. When
people contact you, send an immediate email response and give
them a call within 24 hours.
8. Provide a Solution 9. Demonstrate Value 10. Stay in Touch If you increased the time you spent working out each day and Marketing is the same. You need to do all the right things Whether you want to be fit and profitable at 90 or not you can About the Author
2004 © In Mind Communications, LLC. All rights reserved.
Make sure your products and services are the solution to your
prospects’ problems.
If you want someone to buy, they need to understand the
benefits.
Don't let prospects forget you when they need you and are ready
to buy.
improved your diet, you'd start to see a difference in a couple
of weeks. You’d be stronger and healthier.
consistently. Start using these ten marketing steps and in a
couple of weeks you'll start to see a change. You'll find more
prospects contacting you and a steady increase in revenue.
learn from Jack LaLanne’s continued health and prosperity. It
just takes some discipline and knowledge. Apply both to keep
yourself and your business in good health.
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The author, Charlie Cook, helps service professionals and small
business owners attract more clients and be more successful.
Sign up for the Free Marketing Plan eBook,
'7 Steps to get more clients and grow your business'
at http://www.marketingforsuccess.com