How to Give Your Service "Legs"

by Kendall Summerhawk

Giving your service 'legs' means you make it tangible.
Giving your service legs means bridging the gap from fluffy
language to something your choice client recognizes they need
and will spend money on.

If you don't give it legs, the gap between what you say and what
your choice client needs is too wide to bridge. It's nearly
impossible for your choice client to make the leap and
understand how you can help them.

Here is precisely how you do it:
Give your service legs by ending everything you write with
a result.
Give your service legs by ending everything you say
with a result.

Example - No Legs:
"I am happy to give you a proposal."

Example - With Legs:
"I am happy to propose two solutions, each will outline the
specific results you can expect if we move forward with this
project."

Giving your service legs is not difficult. It just takes a
little attention and a shift in how you think about your
business...and your clients!

Now it's your turn!

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