by George McKenzie
Have you ever gotten one of those letters from your I got one of those recently, so I took it to my friend "Man," he said. "I've never seen assessments explode My "news antenna" shot up. Then when he showed me his I helped Joe put together a short release and then Could it happen to you? You bet, if you remember a *** Learn to spot opportunities. When you see, hear or Recently the San Antonio Express News ran a story about See Joan Stewart's Special Report #5: "How to Identify *** Don't be afraid to ask. Listening to a pitch is
local property tax appraiser, informing you that your
tax bill is going up about 20 percent?
Joe Gross. He appeals property tax assessments for a
living.
like they have this year."
new web site, which gave property owners a chance to
look up appraisals of other homes in their
neighborhood, I told him--'You've got to pitch this to
the news media.'
faxed it to local radio and TV stations. A few nights
later, there was Joe, on the evening news, describing
his web site to tens of thousands of viewers.
couple of basics.
read something in the media that relates to your field,
call the reporter who did the story and offer 'another
angle' or a 'follow- up.' Reporters are often judged on
their ability to 'enterprise' their own stories and
ideas, and if you help make THEIR job easier...guess
what they're likely to do for YOU?
some new software. Darrin Schroeder, VP of a San
Antonio company that had just rolled out a similar
product, called the reporter and offered a 'follow-up.'
Result: front page story, with color picture, several
days later.
Story Ideas Within Your Company or Organization"
http://www.get-free-publicity.com/publicityhound.html
part of every reporter's job. But keep this in mind:
they always work on deadline, so sometimes they don't
have much time to talk. Therefore, if they seem to be
in a hurry and they say "No," it doesn't necessarily
mean your story is worthless. It may just mean "I don't
have time to think about this right now." Call back
another time.
See Joan Stewart's Special Report #25 "How to Pitch ***Talk high touch more than high tech. A high tech Getting free publicity isn't nearly as hard as you To see a a copy of the press release I used to spread About the Author
During his 31 year broadcasting career, George's
Reporters Over the Telephone and Make Every Second
Count."
http://www.get-free-publicity.com/publicityhound.html
feature is great...but only if it results in a high
touch benefit that makes life simpler, easier, more
enjoyable, or more interesting. Pitch how it saves time
or money and cuts down aggravation. Humanize it as much
as possible, and if you know of someone who
legitimately loves and uses your site, offer them as a
possible interviewee.
probably think. It will cost you some time and energy,
but it doesn't have to cost you cash. You WILL get
results if you keep trying, and the rewards will far
outweigh the effort. Just ask Joe Gross.
the news about Joe's website, send a blank email to:
mailto:george2-32369@sendtheinfo.com
TV Reports have appeared on ABC, NBC, CBS, ESPN
and CNN. George offers a free 7-day mini course to
anyone who subscribes to his free weekly ezine,
Register at http://www.publicitygoldmine.com/ea