by Timothy L. Drobnick Sr.
This article was orginally written to teach my How the secret of persistance can help earn high profits as So how do you actually get hundreds of clients to pay you I will reveal the secrets in these series of letters. The principal of persistance seems too obvious, but therein I used this secret in my small hometown of Sheridan, This is how I built a janitorial business in this little Upon first examination there were many reasons that I 1. With a population of 13,000 people, it would seem my 2. Worse yet my chosen field of business, janitorial, had 3. My competitors were well enforced with uniforms, brand 4. There were only 1000 businesses total in Sheridan, Wyoming, 5. We were in the middle of a national recession, and it 5. I had no advertising budget, no equipment, very little This surely was a formula for failure. But there was one more thing that I had: Persistance. My plan was to make one index card for every business in The first time I contacted every business, just by chance After contacting the businesses I would separate the cards 1. Those that I felt would never have use for a janitorial 2. Those that already had a janitorial service but did not 3. Those that did not have a janitorial service but could 4. Those that had a janitorial service but indicated that I continued to call catagories 2 to 4 one time every month I overcame the fact that I did not have a advertising budget After a few months I had enough money to buy a uniform for By being persistant I consistantly got "lucky" by calling After two years of following this system I had obtained I suspect they started panicing after they saw me chipping They did not know the secret that I did for if they had You can use this secret of persistance. You can even use
members how to get ISP clients, but you can use
it for almost any business that you are in.
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your own Internet Service Provider ISP.
every month for you to host their websites, email services,
domain names, and other internet services?
lies the secret. It is like laying diamonds all over a
parking lot. People would assume they were broken glass
because if it was so valuable others would have already
picked them up.
Wyoming, (see TimsHomeTownStories.com).
town. You will see how these principals can easily be
converted to building your own ISP business.
could not succeed:
opportunties were limited for building a business.
an abundance of worthy competitors.
new painted trucks, powerful equipment, and a trained work
force for cleaning and marketing, and an extensive
advertising budge.
and many of those were home based and would not require a
janitorial service.
did not seem that 1981 was a good time to start a business.
professional training with cleaning systems and chemicals,
no uniforms, a beat up old truck, and $17.00 worth of pop
bottles.
town, and then to contact every single business one time
per month.
I found 3 people unhappy at that moment with their
janitorial contractor and decided to give me a try. I
found $300.00 per month worth of work.
into these catagories:
service.
want to change to a new service.
probably use one.
they may change services in the future.
picking up a new contract or two each time. I always made
notes on the cards to refresh my memory, and after 6 months
of doing this most of the local business owners started to
get to know who I was.
for radio, direct mail, or newspaper by going directly to
the person that could hire me each and every month.
a more professional look and rented a small office for $50.00
per month. I also printed some business cards with my new
address and business name. Now when I visited the owners
or called them on the telephone I had a place to refer them
to. But remember, I did not let the fact earlier that I did
not have these things stop me from persuing the business
anyway.
just at the time a business owner was considering a new
janitorial service. But persistance is what created this
luck for me. If I had not been calling every month I would
never have become "lucky."
$18,000.00 in monthly contracts. After watching me grow
for those two years, two of the three major competitors
offered to sell their business to me.
away at their businesses and consistently taking their
clients.
they could easily have counter attacked me using the same
system.
this same method of contacting prospects on a systematical
basis.
STEPS FOR YOU TO GET STARTED MARKETING YOUR ISP BUSINESS 1. Using your computer or index cards, (computers are much 2. Ask them who is in charge of their website. Ask 3. Offer to host their existing or future website. 4. They may not be ready for you to server them at this 5. Divide your cards into these catagories: a. Those that you believe would never have use for b. Those that already have internet services but do not c. Those that do not have internet services but could d. Those that have internet services but indicated that Then contact catagories b to d every month. Of course keep Using this secret called "persistance" soon you will be If you want to know more about becoming About the Author
Owner of P.E.E.L. Inc., has helped over 500 people set up their own local ISP business. Tim's information is published on Audio Cds and teaches at local seminars. You can get more information at FreeSeminar.biz
easier of course), start contacting either via telephone
or in person door door, your local businesses.
questions and take notes.
time, but contact then again in 1 month just to let them
know you are still available.
internet services.
want to change to a new service.
probably use them.
they may change services in the future.
adding new contacts each month.
building your own Internet Service business to great heights!
your own ISP, go to FreeSeminar.biz