by Charlie Cook
Did you ever imagine yourself lying on a beach enjoying the sun What do you do next if you want to make your daydream real? If Olympic athletes do a similar thing before a competition. They Visualization may apply to planning a great vacation and to You may remember the Harvard Business School study where recent Put this strategy to work; do some directed daydreaming. Visualize Your Goals - What would you be doing with your time? Visualize Your Objectives - How many clients or customers do you want or will you need to be Visualize Your Marketing Strategy - What can I do to attract attention and prompt interest by
or spending the holidays relaxing with relatives? We all
daydream and picture ourselves in places we'd like to go to, or
doing things we enjoy or have always wanted to try.
you want to take a vacation you make plans, buy your plane
tickets and reserve a hotel room. When the date arrives you head
off to enjoy the rewards of your daydreaming and planning.
imagine themselves skiing a course or moving through their
sequence of gymnastic moves. As they prepare, they see
themselves doing each move to perfection and then standing on
the podium with a medal around their necks.
winning athletic competitions, but can it help you succeed in
business?
graduates were surveyed about their goals and then ten years
later. The result of visualizing their success? Graduates who
had had clear goals in mind were making two to ten times as much
money as their classmates.
Create a vivid image in your mind of what success means to you.
Write down the answers to the following questions about your
image of success:
Who would your clients and customers be?
How many clients and customers would you have?
How much money would you be making?
How much could you afford to give away to your favorite causes?
What would your lifestyle be?
To reach your lofty goals, you'll need to identify specific
marketing goals:
working with each month?
How many new clients do you want to add per month?
In order to bring in new clients, you'll need to generate
qualified prospects. How many prospects do you want to target
each month? How will you find them?
You need a plan. Most small businesses owners struggle with this
part. Begin by asking yourself:
prospects?
What can I do to increase the number of qualified leads I
generate each month?
How can I build the credibility of my firm so prospects trust
that we deliver?
How can I ensure that prospects remember my firm when they have
a need and are ready to buy?
What is the sequence of decisions prospects need to make to
become clients?
Visualize Your Marketing Tasks - What are my prospects' primary concerns? Just visualizing success won't get you there, but it is an About the Author
2004 © In Mind Communications, LLC. All rights reserved.
Just having a marketing message, or an advertising campaign or a
web site doesn't ensure you of anything. Each of these needs to
achieve the specific goals and objectives you have set. The best
way to evaluate these efforts is from your prospects'
perspective. Ask yourself:
Are my marketing messages interesting to prospects?
What would my response be to my own marketing calls?
Without mentioning the name of the company, its credentials or
products, is the value of what I provide clear to prospects?
What do I want prospects to do when they visit my web site?
effective way to begin planning. Develop your marketing goals,
strategy, objectives, and tasks from this big picture, and
you'll create a plan that will lead you to become wildly
successful.
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The author, Charlie Cook, helps service professionals and small
business owners attract more clients and be more successful.
Sign up for the Free Marketing Plan eBook,
'7 Steps to get more clients and grow your business'
at http://www.marketingforsuccess.com