by Charles Kangethe
How To Be "Local To The Locals" And Make More Sales (c) 2004 Charles Kangethe Here's a really simple way... to customise your product offer We all know people do business with people they "know and trust". What I am about to show you will make your business "Local to Step #1 - What Is A Split Test Split testing is a vital task for any Online Business. By testing different headlines, captions, graphics, copy and A basic split test adheres to these guidelines. 1) You start with a base sales page - This is called the 2) Set up a new page for each component you want to test. For instance set up a new page where everything is the same as 3) Using software, set the test criteria in terms of how long During the test the Ad tracker will record the statistics, and For future tests, that page can then become "Control" as you Step #2 - A Shortcoming Of Many Split Tests. Your Online Business has a big advantage over local Bricks Your marketplace is Global. However, this is also a weakness. Despite the shrinking of the World, depending on what you Until now... If you could tell which specific region converted best for your Step #3 - Breakdown Your Marketplace Into Regions. Decide the level to which you want to breakdown your global Depending on your knowledge of the World and the type of For more specific products you may feel a regional approach Finally for some offers you may want to target people in Once you have decided on your breakdown you need to set up your Step #4 - Set Up Test Pages If you have decided to track sales at the lowest level, then For each regional page, change your product offer so that it Do this by use of text and graphics that appeal to : Local Language The aim is to build an impression in the visitors mind that Step # 5 - Re-direct Traffic To The Relevant Local Page Now that you've set up the regional pages, you must redirect You want visitors from your Local region to be re-directed to Your visitor IP addresses are cross referenced against a On their relevant "Local" page your visitors can order at If you do this right, your "Local" business pages can Step # 6 - A Few Words Of Caution Use the tactics in this article to make Local offers that are However, when people realise that you are giving discounts Theft and fraud online are a price all direct marketers have to There are two pieces of advice I can give you :
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from the headline to the prices in order to suit local tastes.
So how can you convince shoppers half way across the world that
you are reliable and someone they should do business with ?
the Locals", wherever in the World they might be.
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prices you can gradually point your business towards better
conversion rates.
"Control"
"Control" except the Headline.
Test various components such as price, ad copy and bonuses,
each with its own page.
you want the test to run or alternatively set the number of
visitors you want to visit each page.
you can tell which page converted the most.
change another component.
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and Mortar businesses.
sell, people still feel more comfortable doing business with
"Local" companies.
product offer, you could concentrate your offers there instead
of wasting advertising money trying to capture a huge
unresponsive Global Market.
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market place.
product you sell, you may want to target sales at a country
level.
within each country is best.
specific named cities within a region in a country.
sales pages.
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you will need a page for the country, the region and the city in
addition to "Control"
appeals to the people of that region.
Local Arts
Local Cultural references
Local Historical references
Local Geographical references
Local Social, political and economic references
your business is "Local" to them.
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people from that country, region or city to the relevant "Local"
page when they visit your site.
the correct Local page rather than "Control".
Redirecting traffic is as simple as applying JavaScript code to
your "Control" page - In Relevant Resources, below, I tell you
where to get these scripts for F'REE.
database by the script so they are directed to the right page.
discount Prices or with different bonuses that you set up.
outperform the conversion rates you get on "Control".
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of big relevance to locals in specific, chosen areas
of your Global market.
to "Local area X", they may try and find a way to get
the discount even if they are not in "Local area X".
bear from time to time.
1) Make it difficult for opportunists to read your JavaScript by 2) Make your "Local" offer one where you are better off with a Step #7 - Become Local To The Locals Develop your knowledge of the World and with your product range This can do wonders for your conversion rates. Relevant Resources * Split Testing Software Pro Analyzer from http://www.proanalyzer.com/ * GeoBytes Get your Javascript for redirecting your visitors according More Information and Software For Ad Tracking Conclusion Good marketers split test. Take this a step further and test your market in terms of location. Be "Local to the Locals" and see your conversion rates rise. About the Author
Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.
hiding it in a .js file
sale than without. In other words do not give the product away
for F'REE. That way you will always make some money on the offer.
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you can rapidly target small markets rather than the universal
Global Internet market.
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DynaTracker from http://www.dynatracker.com/
AdTrackz from http://www.adtrackz.com/
to location from here http://www.geobytes.com/
http://profits.cc racking.html?16oct
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