How Not To Market

by John Colanzi

I really don't get it.

Why do so many marketers shoot themselves in the foot?

It takes time to build an online presence.

Why do so many marketers go out of their way to lose
business and credibility?

They do everything they can to destroy any chance of doing
business with future customers. In many cases they not only
lose a future customer, they destroy their reputation.

Some ways not to market.

1. Subscribe to an ezine and every time the publisher sends
out their newsletter, play email tag and hit them with an
ad.

Do you think you'll make a sale?

I doubt it.

2. Use forged headers in you email.

What are you hiding?

If you don't want me to know who you are, why in the world
would I trust you with my money?

3. Send me an email saying, "You're receiving this
message because we are both members of the same opt in
list."

Since I don't belong to any safe lists, you've started your
sales letter with a lie.

I'm sure you'll get my business. I love sending money to
people who lie to me.

4. Sending those bogus pyramid letters.

They are illegal and I'm sure I want to flood in boxes with
illegal chain letters.

Wake up!

Here's what mailing one of these letters shows:

A. You know nothing about doing business. If you did you
wouldn't be wasting my time and yours.

B. You either don't have a clue that these schemes are
illegal or you feel you have to break the law to make money.

So use any of these methods of marketing and I seriously
doubt you'll get many sales.

Why would anyone buy from you?

If you're too dumb to know any better, how can I make money
investing in a you?

If you're a scam artist, I know you aren't getting a dime
out of me.

Do yourself a favor. Build a real business.

Don't show your ignorance by using any of these schemes.

Save yourself some time and do business the right way.

Once you lose your credibility, you may never get it back.

About the Author

John Colanzi.
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