by Livvie Matthews
How many times have you heard the following questions "Have you 'Identified' your customer"? What do these three statements have in common? I can hear you now...."But my product or service is good Targeting your market does not stop or limit you from selling However, what target marketing does is guarantees you In other words, you can have the best grilled chicken Does that mean, customers who eat beef or fried Anyone who eats meat is a target. Grilled chicken So how can you identify and research your "target" This is where you being to "target" (zero in on) your Ask and identify questions like: What information do I have relevant to what their needs In short, how will this product make a difference
or seen information related to these statements?
"Do you have your 'Target Market' defined"?
"Know your 'Niche' "!
Zeroing in on your specific customer!
for everybody!...I don't want to limit myself or my product.
I just want to sell, sell, sell! Besides, I don't know about
all this 'target' and 'niche' stuff."
to people outside your target market. Any one who sees
your product and is interested, will purchase your product.
a customer base interested in what you have to offer. It is
much easier (and cheaper) to market customers that are
already interested (qualified) in what you have to offer.
patties in the world, but if you are marketing it to vegetarians
you aren't going to get anywhere. You are looking for
customers who eat meat. Specifically chicken and even
more specific, those interested in grilled chicken.
chicken won't buy your product? No, not at all, it
just means you are targeting grilled chicken lovers,
because you have what they are looking for...the best
grilled chicken there is!
lovers are your "targeted-niche" market. Not only are
they interested in what you have, they are actually looking
for you as well!
market? Start by making a list. First, and this may
sound very basic, define who you are specifically
wanting to sell to.
customer and is the beginning of your "niche" (small,
specialized) market.
What do my customers want? What do they want to know?
What are their likes and dislikes? When they need help
where do they go? What is it they need help with?
are? What problems can I solve? How can I make their
life easier?
in their life. What benefit will they reap? Make a list
of all the possible benefits your buyer will receive when
buying your product, then make it easy to use and
implement.
What problem will it solve? People love solutions. Second, answer your questions by being as specific as As you define your market, you define your target. As Once defining your market, research lists, ezines, Buyers will find it difficult to say no when you About the Author
Livvie Matthews helps individuals and businesses
Let your customers know you can solve their problems,
you solve them fast and you can solve them....now.
possible. The more specific your answers the more
"targeted" your customer.
you specialize within your target, you define your niche!
discussion groups, web sites and businesses (online
and offline) targeting the same market you are
interested in selling to. These are the businesses
you want to advertise with and join.
have given them an exceptional reason (target)
to say....yes! Because, after all, your marketing
says... Hey!...I'm Talkin' (directly) To You!
turn their knowledge into great-selling tips booklets.
and to promote their business. Her products and
services include a how to e-book for creating
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