by Lawrence Roth
Public Relations just got easier: This is the software kit that will help you Use these software templates to attract the media! Get your products, services - Larry Blasko, Associated Press Everything to Plan & Develop Your Public Relations Publicity "Nothing can carry a message with more persuasive power to the heart of It's like having your own PR firm If you’re not making the most of PR, “Publicity - Larry Shannon, New York Times What is publicity, and why do I need it? Publicity, also known as PR, is much “Publicity By using Publicity How to make news, grab headlines, and more Newspaper, magazine and TV news PR is good for your career & personal success The simple fact that having "Well-written and organized, this software offers excellent ideas on getting Expert resources at your fingertips to build sales If you ask other business Tips & Strategies: Worksheets: Sample Press Releases: "When competing for the public s attention your message must be efficiently --Burke Franklin CEO 602 Pro PC Suite: This free fast compatible alternative to Microsoft Office has it all! Four Best of all it s fully compatible with Word and Excel formats to open these
(602 Pro PC Suite 2001 is freeware.) System Requirements for Windows System Requirements for Macintosh
generate the public relations exposure that will build sales.
and business featured in magazines, newspapers and on TV. (Free!)“If you have a product, service or announcement you think belongs in
the media and a budget you know won’t stand much expense, consider Publicity
Builder.”
Builder is a collection of public relations software templates (see below)
that you can easily edit using Word or your favorite word-processor. (Other
sites charge as much as $25 for just one sample press release!) Instructions
are included throughout to enable you to develop and manage your own PR! Also
includes spreadsheet worksheets to help you with budgeting and prioritizing—fill
in the variables and print. We even include access to PRNewsWire to actually
send your releases for you.
John Q. Public than the endorsement of the news media." - Eric Sevareid
you’re losing sales. Publicity
Builder puts all the resources of a PR agency at your fingertips, and gives
you all the tools you need to get free and credible exposure for your products,
services, or company... fast!
Builder amounts to a course in how to win editors and influence reporters.
Every public relations person could benefit from the wisdom...”
more than just free advertising. Another person is talking about you, telling
the world about your product or service. And who will the world believe? You
or someone talking about you? Publicity is cucially important to your success.
Every business can use it. You know all those magazine articles, reviews, and
TV feature stories that mention or focus on products and companies? These are
the result of PR. Sometimes, when you see a product in a movie or TV show, that’s
PR too. (Companies usually pay for those product 'placements', but that’s
another story.) The makers of Safe-T-Man understand this.
Builder helped us obtain over $6 million in free publicity in the nation’s
leading TV shows, magazines and almost every major newspaper in the country…
Publicity
Builder was incredibly easy to use. We simply faxed our press release and
the media and distributors started calling us like crazy.” - - Christian
LesStrang, President, FunFlatable Products Company, Inc. (makers of Safe-T-Man
Builder, they achieved coverage in all of these media for a total of over
"/software/public_relations/savtmanstory.html" target="_blank">$6 million in
free publicity. As a small, home-based company, FunFlatable Products could never
have afforded to pay for even a fraction of the exposure they’ve achieved,
but with Publicity
Builder, they got it for free. Better yet, all of this PR exposure can be
even more effective than conventional advertising.
editors are always looking for stories. After all, they have to print a whole
new paper or produce hours of TV news every day. They care about finding stories.
They couldn’t care less about selling your product or you. So how do you
get your product in the news? The secret is story power, or “angle.”
Knowing what’s news… And timing. If you don’t have these elements,
your PR efforts will probably be unsuccessful. But with them, there’s
no limit to how much publicity you can achieve. Publicity
Builder teaches you to maximize your exposure by using the principles of
angle, newsworthiness and timing, and shows you how to apply them to your product.
It shows you how to write pitch letters, press releases and create a press kit,
and includes pre-formatted documents that you can modify to your needs. And
you’ll sound like a pro when you call. Plus, a special section shows you
how to get the most out of trade shows and conventions, from planning your presentation
to capturing media coverage.
an article published in a trade magazine or even a city newspaper will enhance
a career faster and longer than almost anything else you can do is not recognized
by most people. The few people who take advantage of this fact are the ones
most likely to succeed in both their business and their personal lives.
your company name or product noticed.” - Andrea Hille, Buyers Laboratory,
Hackensack, NJ
owners what they need most, they’ll tell you more time, more money, and
more resources. They want professional business expertise and proven tools they
can use quickly and easily to accomplish important day-to-day projects and tasks—especially
things that generate more sales! Here they are:
Grab headlines for your products services or organization! Clearly publicity is
the most cost-effective form of marketing available. Now you can use these proven
creative approaches to get introduced or reviewed in business journals consumer
magazines newspapers television and important trade publications. Working with
the media you ll increase your sales or attract more people to non-profit events.
These templates are developed by experts with decades of experience!
communicated and readily digested. This will help you interact graciously and
effectively with the media."
full-featured applications: a word processor spreadsheet photo editor and photo
organizer. Add effects to your text quickly make graphs retouch photos and more!
templates in Windows.
(see list below)
Write WriteNow Microsoft Excel Lotus 1-2-3 Quattro Pro.
Write WriteNow Microsoft Excel Lotus 1-2-3 Quattro Pro.
About the Author
Lawrence Roth
Webmaster
http://www.rothline.com
Rothline Entertainment: Games, Movies and Software for people of all ages.