by Noel Peebles
Clear positioning is critical for any product or service, The first thing to consider when working on your positioning What's the ONE WORD or phrase that comes to mind when If you can't think of that ONE WORD or phrase, then maybe Positioning is the marketing tool that helps prospects Use your positioning to give your advertising purpose, Positioning will guide you to make sensible decisions about
whether new or existing. Without clear positioning it is
hard to find or establish a Unique Buying Advantage (UBA).
strategy is the question "where do you come in first?" Then
consider what key benefits you offer over your competitors.
If you don't already know what your customers think about
your business, do some quick research to find out.
customers think of your business? Is it service, price,
selection, convenience, quality or something else? Do you
really "own" that word or phrase in the customer's mind?
Does it reflect the position you want?
you're trying to be all things to all people. Narrow the
focus. You can't stand for something if you chase after
everything.
and customers identify what's unique about your product
or service and your company. This enables you to turn
your positioning into creative advertising.
to give it a message, and to give it the appropriate tone.
Then and only then, are you on your way to developing a
good advertising strategy. Do that well and you'll save
money - and make money!
when and where to advertise, and what message to communicate.
It will help you with targeting and also help you identify
what benefits you are selling.
The advertising will also need to project your business' So, if you want to motivate customers to do business with Your UBA becomes the single most important factor that Let's face it, if you make a great promise to the market If you do nothing else, please make time for this one About the Author
Discover how to sell your business the easy way
personality. Is it serious, fun or classy - positioning
will help you decide. Armed with an advertising strategy,
you are now ready to develop a creative idea - one that
will dramatize that single-minded benefit or Unique
Buying Advantage (UBA).
you instead of your competitors then the answer is to
clarify your positioning and find a UBA - one that you
and you alone own.
drives your business, your customers, your staff and
most importantly, yourself!
place, you have to back it up and so does your staff.
Your UBA becomes the rudder. Once you and your staff
know and understand your UBA, decision making, tactics
and strategies become a piece of cake. Simply, if it
doesn't fit the UBA, you don't do it.
marketing strategy. Your life will change for the better
if you do.
and walk away with a fortune!
http://www.instantsellbusiness.com/index1.html