by Bill Stoller
Editorial Calendars: A Key to Publicizing Your Business by: Bill Stoller, Publisher What is the one thing that all of the best public relations They research and compile editorial calendars from publications You should too. What's an editorial calendar? Editorial calendars are schedules of what topics a publication Bingo! If you feel that you can contribute to this particular topic,
Free Publicity, The Newsletter for PR-Hungry Businesses
http://www.PublicityInsider.com/freepub.asp
agencies do every year?
that are pertinent to their client's business.
plans for cover for a particular month. For example, the INC.
editorial calendar for July 2003
http://www.inc.com/advertise/magazine/calendar.html states that
they're writing an article on various business services.
call or email the editorial department at INC. (try to "speak" to
the managing editor) and find out who (which reporter) has been
assigned to write the story. Email or call the reporter and
explain how you can contribute. It's that simple -- it takes less
time than writing this article - and is much more effective than
blast-faxing a garbage bound press release to inappropriate
reporters.
Final thoughts: Many publications post their editorial calendars You can find a list of 2003 editorial calendars for the largest # # # About The Author: Bill Stoller, the "Publicity Insider", has spent two decades as About the Author
Bill Stoller, the "Publicity Insider", has spent two decades as
on their Web sites -- usually they're found in their advertising
media kits. Otherwise, contact the publication's advertising
departments and ask for a calendar. Check for editorial deadlines
- many publications work 6 months in advance.
publications at: http://www2.ragan.com/media/pr/edcal2003.pdf
one of America's top publicists. Now, through his website, eZine
and subscription newsletter, Free Publicity: The Newsletter for
PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp
he's sharing -- for the very first time -- his secrets of scoring
big publicity. For free articles, killer publicity tips and
much, much more, visit Bill's exclusive new site:
http://www.PublicityInsider.com
one of America's top publicists. Now, through his website, eZine
and subscription newsletter, Free Publicity: The Newsletter for
PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp
he's sharing -- for the very first time -- his secrets of scoring
big publicity.