Dr. Nunley's Biz-Tips

by Kevin Nunley

Most products and services are geared to a specific group
of customers. Right now I could use a chain saw, but I
doubt anyone else in my neighborhood is in the market for
one.

There are some products and services that are used by
everyone. Today I got a note from a woman who sells
books of coupons good for grocery discounts. Who is her
audience? Everyone. We all eat and no matter how rich
you are, saving money on food probably sounds like a good
idea.

But how would she inexpensively market her product to a
huge mass audience? Since her question asked about the
Internet, I suggested putting low-cost classified ads in big
distribution email newsletters. Her ad would direct
prospects to her simple web site that has a photo of the
product and a way to order.

Your town's daily or weekly newspaper is another way to
reach a large mass audience that consists of just about every
kind of customer. TV is another good mass media including
lower cost cable.

Looking for ways to market your product, service, or idea?
Ask Kevin! He'll give you fresh promotion ideas free--no
obligation. Reach Kevin Nunley and his staff of marketing
experts at kevin@drnunley.com or 801-328-9006. See the
promotion packages that are working best for his customers
at http://DrNunley.com

Dr. Nunley's Biz-Tips
by Kevin Nunley

Spot Your Niche

Unless you have the advertising budget of Coca Cola or
Ford, you have to limit your marketing to a few effective
methods. You will want to direct your advertising to a
limited group of prospects who are highly likely to buy from
you.

Easy enough. But exactly WHICH group of prospective
customers should you focus on?

Spotting your niche can be a daunting task. Sometimes it is
even tough to know what groups you have to choose from.

Start by making a list of the things you love to do. Your
niche needs to begin with something that you don't mind
working on and thinking about constantly for years.

The real benefit of doing this isn't that you can comfortably
become a workaholic, but that you probably know quite a
bit about the things you love.

You also have a lot of enthusiasm about that thing. Nothing
sells your product or service like genuine and whole hearted
enthusiasm.

Make sure the niche you go after has enough people to
provide you with a living and can be marketed affordably.

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