by Grady Smith
Pay per click search engines are a way to get hundreds of We need to maximize our click throughs, and pay less for 1) Avoid FREE! Usually when I’m producing classified ads I’ll use the word But if you’re using pay-per-click, your objective isn’t 2) Give Them Your Offer! Tell the reader in your search listing what you’re offering. 3) Use A PPC Manager! Pay per click managers show you when there’s a gap between
targeted hits to your site quick. But in our hurry to bring
hordes of visitors ready to spend their money we sometimes
overlook what we’re trying to accomplish.
each visit. So, following is my checklist of five sure-fire
ways to get more bang for your pay per click buck.
FREE. It’s a powerful way to get people to your sales
letter.
massive traffic. You want buyers, not freebie hunters. Don’t
give them a reason to visit you other than your product.
Even let them know that they’ll be spending some money when
they land on your site so you separate the buyers from
browsers.
An ebook? A toolkit? Tell them in the body of your listing
so they know what they’re clicking through to get. Don’t
waste click throughs by stating that your product is the
answer for everyone.
your bid and the next bid.
For instance, you might bid .67 for a number 2 spot, while A few cents might now seem like much, but 1,000 click A manager will automatically notify you of these changes, 4) Target Your Audience! Use only keywords that address exactly what you’re driving 5) Explore Other Keywords! If you can’t afford to pay $5.00 per click for a listing For instance, if you’re offering a home business selling Try to target your audience directly, and bid on keywords About the Author
Grady Smith
the number 3 spot is only bidding .63. You’re bidding .03
more than you need to, and you’re wasting money on each
click.
throughs means you’ve wasted $30.00.
and let you adjust your bid and save hundreds. A good one
to check out is: http://www.managebid.com
traffic to. Nothing waste money quicker than driving traffic
to a site that has nothing of interest for those visiting.
Keep your search terms tightly focused around your offer.
under “home business”, start searching for other more
obscure keywords.
candy, use creative keyword bids like “candy business” and
“make money with candy.”
that address the niche market.
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