by Craig Valine
Remember a time when you shared information with someone Remember that time? Remember how great you felt when Well, you owe it to your customers to give them the same It's important that you understand the power of 1. It helps your customers better appreciate the benefits 2. It gives them an opportunity to give back to you by 3. It gives them the opportunity to benefit other people The critical component of getting referrals from happy I've said this before, and I'll continue to say it again: "Treat your customers or clients like dear and valued Why is that important? There are many reasons, but for * If someone needed life insurance, I know who to refer * If someone needed to get a $10+ Million dollar loan * If someone needed printing services, I'd refer them Friends do business with friends, and the more enjoyable Now, you may be thinking, "I'm not sure my product or
important to you, like a friend, family member or loved
one, about a great deal you got, an awesome experience,
a company, service or product that was above and beyond
what you ever expected.
they called you up and told you how happy and
appreciative they were that you introduced them to that
company?
opportunity with respect to your products or services.
referrals. Not only with respect to how it benefits you,
but how it benefits the people giving them to you, and
the people they refer. In essence, it does three
important things:
and value they receive each and every time they do
business with you.
way of appreciation they feel for the experience they
get from your product or service.
in their lives who are important to them.
customers is really simple: Keep them elated about doing
business with you.
friends."
this purpose it's because "friends tend to do business
with friends."
them to; my friend Chris at New York Life.
for a startup or expansion, I'd refer them to friend
Judy at Chandler Financial.
to my friend Lynn.
the experience they have with you; the more they know you
and trust you; the more they feel like they've received
more benefit and advantage from you than they could
anywhere else, then you've got a referral system that
just won't quit.
service has elated my customers as much as I'd like
it to."
Don't despair. Just start now and ask yourself some * Am I giving the best possible value or benefit I * Do I genuinely care about my customers or client's * Am I genuinely thinking about their interests above Remember, "it's all about them. It's never about you." One of the greatest forms of confirmation you can give Walt Disney said it best: "Do what you do so well people Do yourself and your customers a favor: offer them the About the Author
Craig Valine is the publisher of the
questions to get in the mindset of creating a valuable
experience for everyone who ever inquires about or does
business with you ever again.
humanly can to my customers or clients?
best interests and needs at the best level I should
or could?
my own?
to a customer or client is the opportunity for them to
give the same benefit or advantage to somebody in their
life who is important to them.
can't resist talking about you."
best damn product or service you possibly can; treat
them with respect, like a dear and valued friend; and,
give them the opportunity to toot your horn for you and
generate more business for you than you can ever imagine.
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