by Harry Hoover
Public relations is all about credibility and Some of the elements of a PR program include research, media What can you expect from PR if it is done correctly? - Boost Credibility. Media coverage or word-of-mouth from the
trustworthiness. If you don't practice PR, then you are
likely to be incredible.
relations, publicity, special events, employee relations,
client relationship management, crisis communication, trade
shows/conferences, community and government relations, and
corporate identity. PR helps you shape internal and external
opinion about your organization with an eye toward building
support among your key "publics."
right people heightens your credibility much more than an ad
ever could.
- Build Trust. People trust what they are familiar with. A - Generate Leads. Positive publicity for your products and - Word-of-Mouth. By increasing awareness of your company, - Shape Attitudes. From employee communication to publicity, -Refine Customer Service. Those who believe PR is about So, don't be incredible. Make PR an integral part of your About the Author
Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.
proactive PR program that gets and keeps your name in front
of people can be the first step in building that trust.
services can generate sales leads for you to follow up.
people and products, media coverage provides fodder for the
word-of-mouth machine.
PR tactics can be used to tell your story convincingly to key
publics.
one-way, top-down spin doctoring - I hope - are relics of the
past. Two-way PR, in which the company actually solicits and
listens to customer feedback, can provide the kind of edge
companies need today in this age of commoditization.
business strategy.