by Catherine Franz
Here are three alternatives to increase your testimonial 1 -- Set up an Online Diary Usually an online diary is a fun way to keep friends and You set it up on their site and paste the page link into Online diaries are updated frequently, thus giving a higher Two additional blessings are that you will save transfer The offside is that you will want to monitor the entries to You can also enter regularly updated customer comments You can increase credibility by including the customer's A blog is an upgrade of the online diary with additional There was online diary software available to help you set up Resources: Set up your own diary at: http://www.diaryland.com/. They Here is a course on how to set up an online diary at: Here is some great startup information on blogs: 2 -- Auto responder Method After they make a purchase or receive a freebie set up an If you offer an ecourse, forward them a progress report Resources: All about auto responders: How to Write a High-Profit Auto responder Series How to Use an Automatic Responder for Effective Prospect 3 -- Fill-in-the-Blank or Multiple Choice Form You can design a "fill in the blank" or "multiple choice" You can send the form through an auto responder system There are software packages and vendors who will set up this Resources: How to Write HTML forms: 3. Web Survey Collecting Use web surveys to gather their recommendations. There is Web Survey Software Perseus Software: Free trial offered, several versions Survey-Said software Hosted Software http://www.hostedsurvey.com/
numbers or their quality. Create an online diary or blog,
use an auto responder method, set up a form on your web site
or set up a survey.
family up to date on what is going on in your life. Online
diaries can also be used for testimonial submission with
conversational style recommendations about your
product/service. Online diaries are offered on many web
sites, even famous persons like Oprah, Dr. Phil, or Tony
Robbins.
your "thank you for purchase" auto responder, on your web
site or into other marketing materials. Include a 1-2-3
learning experience on what is included in a good
testimonial with various examples. People will appreciate
the learning opportunity by taking the time to complete the
process. In addition, their quality will increase.
perceived value. They also have a warmer conversational
style that increases reader connection. Because a diary is
considered "private", it increases curiosity and they will
read longer.
time and others will read the other comments.
avoid some kids having fun.
received through other means on the product/service improved
their life.
profile. Include their picture or audio testimonial or a
video segment of them using the product. You can also scan
in and include handwritten letters or notes you receive.
controls.
your own online diary, however, blog software replaced it.
provide a personalized URL: your-name.diaryland.com. I
recommend this resource because I like the personalization
capability.
http://personalweb.about.com/cs/htmltutorials/a/310emailcour
se.htm
http://www.creativity-portal.com/howto/writing/blogging.html
automatic auto responder requesting a testimonial. You can
include a link to the online diary as the only choice or as
part of multiple submission options.
request. This can easily be set up in the auto responder
system for easier production. Ask them no more than 3-5
questions that don't encourage yes/ no answers. Ask them to
rate their learning experience or make suggestions too.
http://marketing-of-
training.com/expert_advisors/ask_massimo/2002-03-23.htm
http://javafaq.nu/article232.html
Follow-up
http://www.isitebuild.com/automatic_responder.htm
form in HTML or in text. HTML is easier to complete yet can
take too long to down load if long or in some international
browsers.
before or after completing something. They make the
purchase you automatically send them the form. The form
makes submission easier for them to complete and will
increase the response rate.
form and track the results for you.
http://www.cs.tut.fi/~jkorpela/forms/
http://www.w3.org/TR/REC-html40/interact/forms.html#h-17.1
software to help you create surveys and track the results.
Survey hosting can be an online based or PC-based product.
available, price range $495-$995
http://www.perseusdevelopment.com/softwareprod/download.html
http://www.surveysaid.com/survey-software-introduction.html
Survey Pro http://apian.com/ $1195
Survey Vendors SurveyMonkey.com http://www.surveymonkey.com. Basic is Free White Papers, Articles, and ebooks on Survey How-tos. How to conduct a web survey: Top-10 Web Survey Issues and How to Address Them Set Your Web Survey Goals Perseus offers seven different white papers that will expand BONUS Four areas that will increase the quality of your 1. Ask them what their goal was for using the About the Author
Word count: 854 Catherine Franz is a marketing industry veteran, a Certified
free, upgrade is $19.95. They offer a great comparison
chart that I found very interesting.
http://www.websurveyor.com/create-an-online-survey.asp
http://www.digitalbiz.com/pages/library/research op_10.html
http://www.workz.com/cgi-bin/gt pl_page.html,template=
1&content=1326&nav1=1&
your knowledge on taking surveys.
http://www.perseusdevelopment.com/surveytips/whitepapers.htm
l
testimonials:
product/service
2. What positive emotions did they experience by using the
product/service?
3. Did they experience any reduction in fears and concerns
after using the product/service? What worries were removed
from their lives? (Before and after picture)
4. How did _______ help other people in their lives?
Business Coach, Certified Teleclass Leader and Trainer,
speaker, author. Subscribe to her award winning marketing,
writing or attraction ezines: http://www.abundancecenter.com