by Bill Platt
Sometimes, finding the right product or service to make your Someone once told me that I could not make it in a business The thought struck me as stupid. That is why we have other Because diversity sells. They all make hamburgers, but each Just the other night, I read a story on the history of Root
own is to find someone else's version of the same product or
service and discovering ways to deliver it in a different way.
because there were already people in that particular business!
restaurants right. It was not enough to put a McDonalds in town,
we also had to build a Burger King, Wendy's, Carl's Junior,
Braums, Sonic and several more all of the local variety. All
of them offer us hamburgers, so why do we need more than one
of them?
one delivers the hamburger to us in a slightly different
fashion. Every single one of them are successful and have
been for years.
Beer. They stated that in the 127+ years of history surrounding
the beverage, that there have been 8000 documented variations
of the same product. They believe that there may have been
100,000 variations of the same product, though they could
not verify the larger majority of them.
In today's market, there are just over 2000 variations of In the end, it is not the differences in taste that sells So, make a determination of what your product or service Diversity is the key to success. Packaging and Marketing are About the Author
Bill Platt is owner of Bill Platt's Power Marketing Magazine.
Root Beer on the market. What differentiates one from another?
They all have the same basic ingredients, though they offer
some small differences in the ingredients. These slight
differences in the recipe makes for slight differences in
taste.
more of one than the other. The difference that defines
market share is packaging and marketing.
will be, then package it and market it in such a way that
people want your version as often, if not more than your
competition! Market your differences, not your similarities.
the tools.
To subscribe to this monthly ezine, send a blank email to:
mailto:PowerMarketing-subscribe@topica.com Power Marketing
helps online businesses discover the success they have been
working hard to acquire. Make sure you are Working Smart
while you are Working Hard. http://PathTrax.com/x.pl/BP121,57