by Angela Booth
*Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include Please send me a copy, if possible. Many thanks. ** Summary: Your marketing supports your business. Stop marketing, Total words: 750 Category: Small Business DDT: Do, Don't Think. Just market Copyright (c) 2002 by Angela Booth You see funny things when you're walking your dog. A couple of Puffs and streaks of white smoke against a blue sky spelled out I wondered what it was costing them, and whether they were Guess not. That winter, the telecom went bust in spectacular Sky-writing's one way to market your business, but what's the So here are my two rules of marketing: * it doesn't matter what you do, just do some marketing every * watch your mental images, because your images control your => It doesn't matter how you market That's a lie. It does matter. If your marketing efforts consist Ideally, you'll use a mix of paid and free (except for your time, I'm not going to give you a long list of marketing tools. You can (Check out the Marketing Diary in each week's issue of Creative What's important is that you put major time into marketing each Let's say that you start by sending out a couple of hundred You're dogged about this. You don't think about it too much, you You plod on. Your business builds. You add more marketing tools. What's the result? Hey --- before you know it--- your business is => Watch your mental images Who's in your head? Two of you. Your brain has two halves, so Your right brain has charge of your subconscious mind. And if you I found writing exhausting for years. Even thinking about writing Then an image formed in my mind. The image of a mountain climber, Numb fingers. Aching legs. Deep crevasses on either side of me.
the resource box.
and your business bleeds to death. it doesn't matter what
marketing you do, just market.
summers ago, late every Sunday afternoon, I'd be out walking my
dog and I'd look up to see a sky-writer.
the name of a local telecommunications company. Every Sunday, for
months.
getting results.
fashion.
best way? The short answer is that there's no best way. Nothing
works all the time. Some things work sometimes. Many things work
most times. Constant marketing works all the time.
day; and
emotions, and your emotions determine how much energy you'll put
into marketing.
of expensive advertising and gimmicks like sky-writing, you'd
better have deep pockets.
which is in no way free) marketing tools.
use everything from sky-writing to sticking magnetic letters onto
your car.
Small Biz, to see what I'm doing ---
http://groups.yahoo.com/group/Creative_Small_Biz/ )
day. This is because the results of your marketing take time to
kick in.
direct mail letters each week. You combine that with making 30
telemarketing calls to businesses each day.
just go ahead and do it, because you want your business to be a
success, and it is a business, it's not a hobby.
A small ad in the classifieds section of your daily paper. You
write a talk, full of information for other business owners. You
call local business groups and give your free talk. You network
at these gatherings: you make friends, and hand out business
cards.
whizzing along. What did it? Constant, easy-does-it, don't-think-
about-it-just-do-it marketing.
you're two people. Truly. There's the left brain analytical you,
and the right brain creative you.
sabotage yourself, your subconscious is what's doing it.
made me tired. I dieted, started new exercise programs, gulped
vitamin pills, got more sleep. Didn't work. I'd finish a few
hours of writing completely worn out.
toiling up the rocky slope of a steep, ice-covered mountain.
That explained the exhaustion. My subconscious equated writing So I changed my image of my writer-self. My new image is of a This new image makes me feel pleasantly relaxed. It works. Writing no longer makes me tired. I'm just ambling If you find marketing difficult, ask yourself what image you're We all form images via our right brain. The left brain suppresses If you ask yourself, you will get an image. If the image is So there you have it. Marketing in a nutshell. Only two things to Now stop reading and go market your business! ***Resource box: if using, please include*** Author and copywriter Angela Booth crafts words for your http://www.digital-e.biz/ Free ezine: Creative Small Biz --- subscribe at: ### About the Author
Author, journalist and copywriter Angela Booth writes for businesses large and small.
with mountain climbing.
seed-sower, walking along the rows of a tilled field. The field
has black, rich soil. I scatter handfuls of seeds from a bag as I
stroll along in the warm sun.
along, scattering seeds.
holding of marketing.
them (this takes energy) or puts them into words.
unproductive, like my mountaineer, change it.
monitor: how often you market, and whether you're sabotaging
yourself.
business. Words to sell, educate or persuade. Contact her today
for a free quote:
http://groups.yahoo.com/group/Creative_Small_Biz/