by Catherine Franz
Creating Assets: Spark Your Thinking Here are some questions to get your thoughts and cash flow Find your gold mine in your surroundings by looking at any 1. What is the one single important subject from your 2. What are you most frequently surprised about that people 3. When you created your list or selected the single 4. How will you spread the word -- what will be your 5. What is the top thing you want people to know about this 6. Does the information need to be presented in logical 7. What do you want people to do or not to do, change or 8. Who besides this market can benefit from this? Are 9. Is there any specific words or language for this 10. Think back to a time when you first learned about this 11. Do some research on the Internet and Amazon. What 12. What do people need to know about you? Why do you want 13. Do you have any other information that connects or 14. Have you heard any short anecdotes on this topic? If 15. Does your information need visual assistance?
with these 16 Comprehensive Questions
moving that will also keep your product creating aligned and
focused.
promotional literature you have created, audio or video
tapes you have produced, press releases or articles about or
by you, your product catalog or list and even your business
card.
experience or knowledge that you want to tell the world
about? If you have a list or create a list, which one
speaks to you the loudest?
ask about in your subject area? Track all the questions
people are asking -- they are telling you what they are
willing to buy. It is usually something so common sense to
you that it escapes your radar. Be observant for a month
and you will be amazed on what pops up.
important subject, look to narrow down this topic into
segments. Can these segments be a product or service on
their own? Most of the time it can be.
marketing tool for this subject/segment? Think how buyers
want to hear about it (not what's in your comfort level --
that is if you want it to be easy as possible -- however it
doesn't have to be). Can this become a profit center for
you? If yes, how? What are your ideas and thoughts?
subject/segment? Is it a new skill, perspective, attitude,
expanding general knowledge, wisdom -- what?
order or randomly?
move during or afterwards with this? How will this benefit
them?
there any other specific markets that this would apply to?
Manufacturers, suppliers, distributors, who?
topic/subject/segment? If not specific, what words appear
more frequently than others? Create a list of keywords that
you might search on the Internet if you were looking for
information on this.
topic/subject/segment. Did you keep any notes or journal
entries? Did you receive an aha moment when you learned a
principle or key about this? Yes, then write about the
story/aha moment.
other information is available on this? How old is this
information? Create a file in your word processing software
and call it "[your topic/subject] research." Do the
research in small chunks or big ones. Don't read until you
have collected 10-20 pages. Set a time limit on the
research and/or number of pages of research notes. Don't
forget to track the URL source. Keep cutting and pasting
the information in as you progress.
to tell this or teach it? Do you have any credentials, if
not, that's okay to, however, what is your experience on
this topic? More times than not, life training is worth a
lot more than credentials.
compliments this topic/segment? Another article, booklet,
audiotape -- anything -- go-ahead pull it out and gather it
all together.
so, what were they, who was the source? Can you interview
them to hear it again? Give them the credit; it makes you
more attractive on the topic?
Graphics, pictures, charts, models. Anything come to mind
as a possibility? Draft out every idea so they can grow.
Use the research you are doing to spark your creativity. If
someone presents it in words, can you do it in a model or
drawing?
16. Are there any ebooks on the topic? What about special Boy, that was tough thinking about all this and answering Now, the tough time comes, you need to sit down and Take the time, it's the best time you will ever spend About the Author
(c) Copyright 2003, Catherine Franz. All rights reserved. About Author: Catherine Franz is a marketing industry
reports? Paid or free? If purchased, does it compliment
your topic or how can you create a different angle and use
it to compliment? Can you create an affiliate with their
product? Do you want to use it as a marketing lead-in or as
a bonus?
these questions. Yes, I agree. Yet, as I know you well see
while reading them, how important they are to your success.
answering them. Not just once, however, on a regular basis.
Like minimum once a year.
working "on" your business. Best wishes on your journey.
If you need guidance, let me know.
veteran, a Certified Business Coach, Certified Teleclass
Leader and Trainer, speaker, author, and Master Attraction
Practitioner. For daily, weekly, and monthly
marketing,nonfiction writing and deliberately creating
ezines and other newsletters, visit:
http://www.AbundanceCenter.com,
mailto:catherine@abundancecenter.com or 703-671-5677.