by Tatiana Velitchkov
Flyers -- or handbills -- have always been a cost-effective As long as you're NOT targeting "people who are glued to - promote an online event THE BASICS Once you decide to try a little bit of "flyer power," just Theme Ideally, whatever theme you use for your flyers should tie Besides giving people visual reassurance that they've Information (You only have a handbill to put it all into, after all!) Grab them with a headline, interest them with benefits The simple idea is to give them enough to be interested, but Lay Out Normally, a person who's just been given a flyer (while - he should throw it away, You obviously don't want to end up in the first category, But the secret of successfully getting a flyer read AT ALL ....At least until he's read it thoroughly enough to actually Call To Action But you should also make it a priority to not sound generic Here are some samples (although I'm sure YOU could think of - IMAGINE visiting our website today & finally finding - WRITE your email address on this form now & fax it to - TAKE NOTE of this 20% discount code (PQRST), and make Energy Take a few moments to look at your finished flyer, and Because more likely than not, this will be the same Why do I say this is something actually worth trying? Two stories from two friends of mine, proving that this The first story comes from Charles Burke, who lives in "Pure mountain spring water naturally freezes in beautiful "Polluted river water, on the other hand, forms ugly, In the experiment Charles mentions, a researcher named Dr. The results were dramatic! On the other hand, the clean water that was subjected to Charles reports that these tests are "repeatable," so anyone The second story that convinces me about the effect of Here Joe talks about his friend Sandra Zimmer, who runs the "Sandra consciously infuses her ads with her energy." says "While her ads didn't look different, they FELT different.
Just because you run an online business doesn't mean you
can't benefit from the power of the printed flyer!
advertising tool available to small business owners, and
small ONLINE business owners are no exception.
their computers all day and never leave their homes," then
you can safely decide to use flyers to:
- advertise a sale you're having
- or let them know about a special offer exclusively on
your site.
remember to include these 5 basic ingredients when putting
together your printed pitch:
-----
Theme is the general idea, the dominant image, the symbolism
that sticks. It's what makes your entire offer stand out
from the rest of the printed matter, because it gives your
readers something their imaginations can hold on to.
up with the theme you're currently using for your site.
reached the right website, it also helps reinforce your
entire pitch in their minds, making you (and your business,
and your services) utterly unforgettable.
-----------
The trick here is to make everything concise, compelling,
and complete.
(what's in it for them), and make them salivate for those
solutions that could banish their problems forever.
end up wanting MORE. So they'll have an overwhelming reason
to visit your site.
-------
The great temptation for first time flyer makers is to pack
EVERYTHING into that small handbill page... and this is a
big mistake.
presumably rushing over to work or an appointment) will
glance at the entire thing for just 1 second, and in that
short time decide whether:
- stuff it into his pocket,
- or give it his complete attention for the next 10
to 15 seconds.
and should you fall into the second you certainly want it
to be just a prelude to the third.
is to make the lay-out inviting (relaxing, inspiring,
intriguing) enough to convince your reader it's actually an
artwork worth keeping...
know what it says.
--------------
Now, you know that the ideal action you want them to make is
to go to the nearest Internet-connected computer and type
your URL into the browser.
(e.g., "visit our site today!"), and actually instruct them
to take certain actions they can make NOW, even as they're
reading your flyer.
more):
the home of your dreams,
us when you reach your office, and
sure to type it in when making your purchase.
------
You've probably never heard this before in other make-your-
own-marketing-materials articles, but this is a tip worth
looking into:
direct into it all the energy & enthusiasm that you have
for your product / your business.
energy/enthusiasm that all your flyer readers will pick up
on, increasing your chances of getting them to actually
visit your site and act on your offer.
really WORKS!
Japan. He just read an article about a Japanese researcher
who proved that thoughts can physically change the way water
freezes.
and complex crystalline patterns." says Charles, in his
ezine 'The Sizzling Edge' (www.sizzlingedge.com).
misshapen non-crystalline patterns."
Masaru Emoto directed various thoughts such as "love,"
"gratitude," and "you fool" toward different bottles of
water. He then quickly froze droplets of this "treated"
water, and took photomicrographs of them.
"When Dr. Emoto or his assistants sent thoughts of love or
kindness into the polluted water, beautifully complex
crystals formed during the freezing process." Charles
relates. "These ice crystals approached the complexity and
beauty of natural water crystals."
harmful or insulting words became degraded, and actually
lost its ability to form complex crystals.
interested in verifying the findings can try the same
experiment and get the same results.
"directing thoughts / energy" comes from Joe Vitale, from
his new ebook called "Spiritual Marketing" (available on
www.MrFire.com).
Self-Expression Center in Houston.
Joe. "She actually sits and meditates over her ad, sending
her energy into the ad. As a result, her ads have a
magnetic quality to them. She once told me that people
hold on to her ads for as long as seven years.
There was just something about (them) that made them more
memorable. That something was Sandra's own energy."
So, do you still think this "hocus-pocus thing" about I'll leave that decision up to you. =) FINALLY, AFTER PRODUCTION ....Comes "distribution." Hopefully by this time you have a very clear idea about what But as with all forms of advertising, flyer-distribution has - can really benefit from your service You can even choose to distribute your flyer in less After all, there's no limit to how high your flyers can fly, © Tatiana Velitchkov About the Author
Tatiana is the publisher of: www.TheFortunesEzine.com,
directing your enthusiasm into your flyer is a step you can
ignore?
makes a good (or even an outstanding) flyer, and soon you'll
be ready to create one that would make your own business
fly.
to be TARGETED, so make sure you give them away to people
who:
- will know people who will benefit from your service
- or would at least be able to get on the Internet &
visit your site within 10 minutes of seeing your flyer.
conventional ways, like:
- through fax
- as posts on public bulletin boards
- as inserts in packages
- or even electronically as pop-under ads!
as long as it's propelled by a business owner's imagination.
the FortunesEzineWeekly at www.TakeYourFortune.com,
and owner of the traffic-solution slam advertising
sites www.Guaranteed-Hits.com and www.Guaranteed-Hits.net