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Articles Index >> Marketing 2

Marketing 2

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Will You Remember 2001
Has this been a year you will remember? The last couple of weeks, I have asked this question of many. Every answer was yes. My next question was - Reasons? If you are one of the majority, the answer is September 11. By Raymond Johnston Jr

NEW TECHNOLOGY ELIMINATES COLD-CALLING STRESS AND ELIMINATES VOICE MAIL AS A SELLING OBSTACLE
Salespeople hate to make cold calls and business owners hate to take them. Now there’s a way to eliminate stress on both ends of the line. Until now, voice mail had been a barrier between salespeople and customers. By Mason Duchatschek

Industry Pro Interview: Insider Secrets To Building Your PR Campaign
Todd Brabender of Spread The News Public Relations was kind enough to answer some burning questions most small business owners have about public relations, press releases and gaining media attention. By Karon Thackston

"How to Market Your Free Articles with No Money"
Feel free to use this article in your ezine and for posting at your website. Please include the resource box at the end of the article. Thankyou David McKenzie "How to Market Your Free Articles with No Money" By David McKenzie

Optimizing Marketing Programs through Customer Feedback
As Marketing professionals, we are all aware of the need to measure program results. We can measure website hits, bingo card responses, 800-number calls and increased product purchases. By Meg Walker

A Marketing Formula That Works
Marketing is all about helping people get what theywant, and you use marketing vehicles -- ads, flyers,sales letters, telemarketing, face-to-face salespresentations, etc. -- to let your prospects andcustomers know that they can get what they want. . . from you. By Joe Gracia

Trash The 2002 Marketing Plan - and just start over
Nothing can approximate the loss and sense of grief that we feel for the victims of the World Trade Center and the Pentagon Tragedies. However, the economic aftermath is just beginning to take shape and it is ugly. By Carol Verret, Consulting and Training

How to know your Customers ‘Inside-Out’?
It is common knowledge that customers are the lifeblood of businesses. Let’s face it, if you don’t have customers, you don’t have a business. By Marie-Claire Ross

How Market Research can Improve Your Profits & Reduce Costs
In today's highly competitive world, business success depends on the ability to make well-informed, knowledgeable and strategic decisions. By Marie-Claire Ross

Getting Priorities Straight
It is reported that there are over 1.5 million new people coming online each month, with only 95% of all online businesses making a profit. By Lois R. Thompson

SAM 'n ELLA'S HOMESTYLE RESTAURANT - better known as: EFFECTIVE USE OF HUMOR IN YOUR MARKETING MATERIALS
Call me crazy but if I were to open a trendy restaurant I think that I would use this article's top title as my moniker. It would certainly create some chatter about the newest spot in town. The SAM 'n ELLA'S sign would be hung months in advance of its doors being opened just to start the buzz. By Rick Beneteau

KNOCK! KNOCK! aka: Internet Marketing Application for 'non-Internet' Businesses
My doorknocker is getting rusty! I don't know about your neighborhood but it seems only the occasional vacuum cleaner saleskid flashes free dishsoap through my screen door anymore. By Rick Beneteau

Drive Your OWN Car Down the Information SuperHighway
aka: The "F" Theory By Rick Beneteau

Choose Your Own Economy
I don't know about you, but I for one have no intention ofsuffering an Economic Downturn! By Rick Beneteau

A Lesson Learned through the Eyes of a Child
I stared into those biggest of navy blue eyes and felt thepower of his fighting spirit, despite the pain and week-longraging fever. Most of the time my heart was in my throat andmy mind was awash with counter-productive thoughts like, "whyhim?" and "this isn't fair!". By Rick Beneteau

The 30 Minute Success Plan
Without a concrete plan, it's unrealistic to anticipateachieving your objectives. If you will break planning downto just 30 minutes a week you will see a significantdifference in your business. This 30 minutes of planningevery week can MAKE or BREAK your business. By Lois R. Thompson

Putting Your Game Plan Together
Are you shooting in the dark or do you have a well organized and effective game plan in place? By Lois R. Thompson

The Wealthy Have Been Doing It...So Should You
All Wealthy People Have Multiple Streams Of Income - So Should YOU! By Lois R. Thompson

Online Marketing, Attracting The Right Kind of Attention
Attracting The Right Kind of Attention By Barrett Niehus

Branding Concepts
"Branding" is the process by which a company employs marketing strategies to get people to easily remember their business and products over anothers...essentially, it's applied psychology. By Michael Bloch

On Your Honor - 3 Steps to Building the e-Trust Factor
One of the greatest virtues we can possess is to betrustworthy. By Rick Beneteau

Target the Heart of Your Customer, NOT their Wallet
"HOW TO SUCK CASH FROM YOUR CUSTOMERS LIKE A HEAVY DUTYHOOVER!!" By Rick Beneteau

The Missing Cornerstone of Success
1. A Hero is someone who the moment prior to becoming one was a reckless, irresponsible dreamer. By Rick Beneteau

The Latest, Not-so-Greatest dotCon Game
Affiliate Program Managers Beware!! By Rick Beneteau

Road Rage on the Information SuperHighway
I sat in the right lane at the busy intersection waiting forthe light to change. A scruffy looking male driver in the leftlane looked as impatient as I must have. Finally, on green, Icontinued down the 6 lane road. About a half block up I saw asight that horrifies me to this day. By Rick Beneteau

Self-Esteem is NOT Just for Kids - It's a Cornerstone of YOUR Success!
I'm positive you've done the same thing as me. Wondered aboutwhat exactly it is that separates those who we deem to be"successful" (and look up to), from those who are not. By Rick Beneteau

The Seller’s Creed
I will not make sales. I will make Customers. By Rick Beneteau

my cybernet life story, the life and trials of an Internet junkie
my cybernet life story, the life and trials of an Internet junkie By Robert Pudy

Top Ten Objectives of Database Marketing
Top Ten Objectives of Database Marketing by John Botscharow By John Botscharow

MARKETING COMMUNICATIONS AND PUBLIC RELATIONS STRATEGIES FOR THE RECESSION
Many companies are now paying the price for following bad counsel during the 1999-2000 tech gold rush. By Jon Boroshok

Internet Marketing: I don't know everything - neither do you!
=====================INTERNET MARKETING IS CONFUSING, ISN'T IT?===================== By Steve Nash

Is It Easy for You?
Is It Easy For You? By Mary Wilkey

Seeds
SEEDS In the real estate business, there is a concept called "farming." By Mary Wilkey

They May Have Missed The Boat
Discover the 6 unique characteristics of a web site that sells. By James Maduk

And That Is The Name Of The Game
And That Is The Name Of The Gameby John Botscharow By John Botscharow

Strategize Your Marketing!
Anyone in the business of Internet marketing has probably seenthe phrase "marketing plan" over and over again. Unfortunately, alot of people seem to think that having a marketing plan is justanother way of saying, "Where will I advertise today?" By Ron Sathoff

The 80:20 Rule- Your Formula For Success
The previous 'dirt-world' retail business I managed had a large turnover, a very high profit, and less than 100 lines. Early in 2001, I was contracted to manage another business. By John Payne

5 Surefire Tactics to Increasing Your Website Sales and Profits!
If your business is online to profit, then you know how important itis to convert your visitors into paying customers. Despite this, acommon question I get asked by my clients is: By Adam Kling

Are You Getting Free Publicity? Do You Know How?
On line marketers and business people are alwayslooking for free publicity and advertising. By Tom Falco

ARE YOU BRANDING YOURSELF?
Are you placing your email address and URL onall correspondence? By Tom Falco

SOMETHING VERY IMPORTANT FOR A MARKETER
Here is some teaching on tracking of ads and promotions by Sam Robbins. He goes on to say:"When you think of tracking, you probably think of tracking the response to your various ads and promotions to determine which of them are profitable and which are just a big waste of time and money. By WILSON SAKALA

Marketing Your Articles and Newsletters!
In the last year I have learned more about marketing, than I did in 2 yearsof classes. I'm not sure if they have started yet, but our higher learninginstitutions should have specialized courses just for marketing on theinternet, if not ezine publishing alone. Ezines 101, 102, 103..... By /"Wild Bill/" Montgomery

The 5 Step Marketing Check List
Marketing is sometimes referred to as the "refined art of persuasion". Butactually, true marketing begins from the moment you decide to start yourbusiness. Marketing is the whole of everything you and your businesscommunicate to your customers; past, present and future. By /"Wild Bill/" Montgomery

The 7 Sins of MarketingDuring my years in marketing and sales, I have studied the pros and cons of
During my years in marketing and sales, I have studied the pros and cons ofmany-a-marketing program. By /"Wild Bill/" Montgomery

Who Do You Know?
We’ve all heard that networking should be an integral part of ourtotal marketing plan but what is networking? And is it the samefor off-line marketing as it is for on-line marketing? The answerto both questions is yes. By Alfred J. Lautenslager

Back to the Future
For decades the likes of Money magazine, The Wall Street Journal, Investors Business Daily and many smaller print financial publications have ethically and quickly earned hundreds of millions of dollars by fully leveraging their assets. By Ron Jackson

What do your prospects want?
One of my main promotions is web hosting.A great package with lots of extras, but it's been a bit slowlately. By Vic Carrara

Remembering to Listen: Making the Most of Communication
A lot has been written about the communication aspects ofmarketing. Unfortunately, most of it has focused on the "sending"function -- writing the perfect ad, creating the killer salesletter, or making a great sales pitch. By Ron Sathoff


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Creating a Craze: Making Your Product into a "Collectible"
It's pretty obvious that "collectibles" are a hot trend thesedays. From plush stuffed animals to Christmas ornaments, there isa bevy of product lines whose customers have mysteriouslytransformed into rampaging, fanatical collectors willing to doanything to get the specific products they need. By Ron Sathoff

How To Use Cheap, Effective Postcards To Market Your Business, Organization, or Idea
Your marketing needs two advantages to succeed. It must getattention and it needs to be cheap enough to fit your budget overthe long haul. Marketing that blends in with ads around it or istoo expensive to do more than a few times will get you intotrouble fast. By Ron Sathoff and Kevin Nunley


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