Articles Index >> Marketing 2
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Unique Gift Items - 3 Creative Ideas
With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and keychains. Then, there is the really creative. Sometimes with a specific campaign, you may want to go above and beyond and really start a buzz about your company. By Cindy Carrera
For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn’t about having contacts in the media. By Ned Steele
Financial Planners, Increase Your Search Engine Ranking with Web Articles
The goal of free publicity is to get your name in front of as many people as possible. So if you write an article, don't bury it on your web site. By Ned Steele
What's Your Story? Marketing-Minded Financial Planners, Follow These Guidelines to Get Free Publicity
Be a Resource By Ned Steele
Publicity and Marketing Magic For Financial Planners: The Four 'More's
Publicity will take your financial planning practice, your business, and your life to the next level. It’s going to bring you: By Ned Steele
Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?
Commit this to memory, please: To get in the media, being good is good enough. By Ned Steele
Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media
The media need you. Need the information and expertise you offer, that is. But they are not encyclopedias. They don’t serve up information. They serve up stories. By Ned Steele
Marketing-Minded Financial Planners, It's Not Who You Know But What You Know
Almost every day, I hear the same question, over and over, from motivated, well-meaning financial planners who want to use publicity in their marketing mix. It goes something like this: By Ned Steele
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three ways to get yourself tons of media coverage. By Ned Steele
Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump." By Ned Steele
Five Publicity "Buckets" For Marketing-Minded Financial Planners
Maybe you’ve seen another financial planner on TV, and thought, “Hey, I’m just as good as she. Why didn’t the press pick me?” By Ned Steele
Marketing-Minded Financial Planners, Don't Hold Back Information From the Media
Some financial planners think that they shouldn't share their top tips with the media. By Ned Steele
Problems Are Good (For Financial Planners Seeking Free Publicity)
A common complaint you'll hear is that the media is fixated on negative stories. By Ned Steele
Financial Planners Publicity and Marketing: Live By The Calendar
The media live by the calendar. By Ned Steele
Your Financial Planning Clients May Hold the Key to Free Publicity
Every reporter, from the cub at the small town paper to the high-paid anchor on 60 Minutes, dreams of finding a lead to that news story that everyone will want to read. By Ned Steele
Marketing-Minded Financial Planners Find Free Publicity on Google and Yahoo
When a big story breaks, hundreds of media people begin searching for subject-matter experts to interview. They are also suddenly very receptive to stories that tie into the big story. By Ned Steele
How To Get Your Financial Planning Story on Television
A press release telling about "Stevie, the Water-Skiing Squirrel" will never get that talented mammal on the TV news. By Ned Steele
Helping Your Prospects Overcome “Buying Fears” By Using Testimonials
You DO use direct marketing for your small business… right? If so, you’re taking advantage of the most cost-effective means of advertising available. (Yes… I’m biased… I admit it!) By Joe Farinaccio
Financial Planners Garner Free Publicity by Making it Easy for the Media
Would you advise clients to buy a stock based on the say so of an investor relations person, or something you overheard at a restaurant? Of course not. You want to see at least some independent research before suggesting it be added to your clients' portfolios. By Ned Steele
Marketing-Minded Financial Planners Piggyback on "Topic A" to Get Free Publicity
That big story the media pursue each day is what I call Topic A. And even if it doesn't seem to have anything to do with financial planning, it often lead to huge media visibility for you. By Ned Steele
Tips on Dealing With the Media
You thought of it, you researched it, you wrote it. So you own your story. At least you do until you send it to the media. By Ned Steele
Six Ways To Profit From Public Domain Information
Ever wondered why Walt Disney never got sued for intellectual property theft? By Mark Tse
Don't Wait, Financial Planners--Media Folks Want Your Free Publicity Ideas Months in Advance
Looking to get your name into a magazine? You need to be thinking ahead--way ahead. Magazines start planning their issues as much as six months before their publication date. By Ned Steele
Two Don'ts for Financial Planners Seeking Free Publicity
Many of my clients have had the misguided perception that they won't be able to get media coverage from a publication that their larger competitors advertise in. Nothing could be further from the truth. By Ned Steele
Headlines That Will Garner Free Publicity For Financial Planners
Taking your ad and turning it into paragraph-style prose is not a press release – chances are it will only lead the publisher to call and invite you to run it as a paid ad. A press release is for news or for information about a topic the audience needs to know. By Ned Steele
Marketing-Minded Financial Planners Get Free Publicity by Choosing the Right Outlets
Sure, any publicity is good. But don’t invest time and effort to be in “Lucky: The Magazine for Shopping” if your major topic is planning for college. Go where your market is! By Ned Steele
Free Radio Publicity for Marketing-Minded Financial Planners
Radio is a powerful publicity tool. Most stations offer news and talk programming. Those shows are put together not necessarily by the voice you hear on air, but by people called producers. By Ned Steele
Polls and Surveys: A Great Path to Free Publicity for Marketing-Minded Financial Planners
When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000. The media love polls and surveys. By Ned Steele
The Right Media Person to Call for Free Publicity
You won't accomplish much if you call the gas company to ask about your cable bill. Make sure that when you call about your story that the reporter you are contacting is the right person. By Ned Steele
Go Ahead, Marketing-Minded Financial Planners, Call a Reporter
Yes, you can call a reporter. By Ned Steele
Three Publicity Tips for Marketing-Minded Financial Planners
Financial planners, the first thing to know about reporters is this: they are busy. By Ned Steele
What Marketing-Minded Financial Planners Say to Get Free Publicity
You can have dozens of marvelous ideas to get free publicity, but nothing will happen unless you pick up the phone and call a reporter. By Ned Steele
Financial Planners Get Free Publicity With Email
In previous articles for marketing-minded financial planners, I've discussed what to say to a reporter over the telephone. By Ned Steele
For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact
Just because a publication is small doesn't mean that getting your name in it won't have great impact. By Ned Steele
Marketing-Minded Financial Planners, Use This System to Track Publicity Progress
Tracking your correspondence with reporters, via phone or email, is important for two reasons. First of all, promises to follow-up can slip between the cracks of daily business and cost you a change at free publicity. Second, you don't ever want to contact a reporter twice about the same story. By Ned Steele
Publicity: When Calling a Reporter, Keep it Short
When you are planning to call a reporter for the first time, it can help to imagine that you are a phone solicitor (albeit one with terrific, useful ideas). By Ned Steele
Publicity: Five Tips for Calling a Reporter
Always ask, “Is now a good time?” By Ned Steele
Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch
Sometimes a phone call isn't intimate or long enough to convey all the information you have for a reporter. By Ned Steele
Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter
They deal with jargon-filled press releases, poorly-written news advisories, and gimmicky items like pens and mousepads, but reporters consistently and overwhelmingly name one habit of publicity-seekers as their number one peeve. By Ned Steele
Simple Way To Become An Information Entrepreneur
Do you think there is a difference between someone who writesa fiction manuscript and someone else who authors their own instruction, self-help or "how to" book? By Jeff Smith
Online Ticket Sales Ideally Suited to Web
from Review-of-the-week.com By Rick Hendershot
Trade Show Exhibit Booth - 7 Tips to Improve Yours
Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the maximum out of the event both in terms of brand building as well as sales enquiries. By Patty Stripes
How To Get Celebrities To Endorse YOUR Product
How would you like celebrities to endorse your product? By Louis Allport
How To Show the Honesty and Build Trust
You are racking your brain trying to figure out, even after writing a sales letter that pulls, why people still aren't buying from you. By Denise Ryder, Marketing Coach
Get Viral...
Hey, using eBooks, eReports and eCourses is a fantastic wayto build a list. By Denise Ryder
eMail Follow Up System in 3 Easy Steps!
The most important asset a eBusiness owner has is...A LIST By Denise Ryder, Marketing Coach
Is Copywriting Important to Your Online Success?
There is a myth out there that copywriting is not really important. By Denise Ryder
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Email Marketing Systems to Help Boost Exposure and Profits... System #1 - 2-Step Process for Your Advertising
Ok, ok we are not talking about dancing the 2-step, however, there is a 2 step process that you can follow with respect to advertising. By Denise Ryder, Marketing Coach
Email Marketing Systems to Help Boost Exposure and Profits... System #2 - Free eMarketing Kit
We talk a lot about having a foundation and having a foundation isso vital to any business be it on or off line. Now having one is onething but if you are like most and have no idea how to even build afoundation, then I can understand where people will become frustrated. By Denise Ryder, Marketing Coach
Breaking Out of The Bubble
On-line business is fantastic, I mean when you think about howeasy it is to start an eBusiness and how inexpensive it is to getrolling, it isn't surprising to see so many people doing it. By Denise Ryder, Marketing Coach