Articles Index >> Marketing 2
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Getting The Most Out Of Advertising
When you pay for advertising, whether it's buying a solo ad to a large opt-in list or pay-per-click search engines, your results will be many times greater than free ads, because your leads are very targeted. Targeted leads mean quality leads, and quality leads mean better results. By Dave Barrett
Credit Cards: The Keys To Success
Anyone doing business on the Internet must accept credit cards. Your success depends on it. 99% of all transactions online are made using credit cards. By Dave Barrett
Selling "Ideas": How Ideas Transform Non-Buyers into Customers
A few months ago my friend was in the midst of web site redesign. Her son, who had just left a web design firm to start his own company, was doing the work for her. Several times she suggested that I might want talk to him. By Jill Konrath
Is Fear Holding You Back?
Is fear holding you back? As a kid I remember playing ball once with a group of other kids. One kid in particular got angry with me for reasons I can't recall. But I do remember very vividly what happened next! By Al Martinovic
How to Make Your Affiliate Program Profitable
You set up an affiliate program for your website and some affiliates signed up. But now you see your affiliate sales are less than delightful. By Raynay Valles
3 Tips To Getting The Most Out Of Your Resource Box
One of the most important parts of writing your articles is creating your resource box. By Ken Hill
If you can't beat em?
In the past week, I was amazed at something that happened. 10 different people within an 8 hour period of each other tried to order an ad for the exact same product (actually business opportunity would be a better description). By Marc & Terry Goldman
STOP Sending Press Releases!
Whether you are in business or in the PR profession, you have been taught that the way to disseminate publishable information is by using the press (or news) release. Companies with good intentions do it, and public relations firms do it. By Susan Carter
Case In Point: Getting Your List To Respond
by Karon Thackston © 2002http://www.ktamarketing.com By Karon Thackston
Get Your Idea Out of Your Head and Into the Market
Whenever I am on the road speaking, I always run into entrepreneurs with many great ideas. My most recent trip to New York City for a speaking engagement was no exception, as I had the pleasure of meeting several creative thinkers. By Robert Imbriale
Guerrilla Marketing Comes of Age
When Jay Conrad Levinson first being writing and speaking about GuerrillaMarketing, he was part of a team developing the most successful ad campaignever. The Marlboro Man. Whether you smoke or not, unless you've lived undera rock you are familiar with The Marlboro Man. By Shannan Hearne-Fortner
Learning to Make Connections
Marketing may be considered to be a means of making connections. What every marketer must do is learn with whom to connect and how to connect in order to best serve his prospects and expand his business. By Paul "the soaring" Siegel
Vacation Marketing
Does your marketing come to a screeching halt during your annual vacationpilgrimage? Do you cease to promote your company and your products orservices? Does your company dwindle into a period of non-existence while youare away? By Shannan Hearne-Fortner
Time IS Money -- Stop Wasting It
A while back I was mentoring a woman who happened to be on myfirst level in a multi-tier affiliate program. She was a singlemom with a low-paying job, trying to earn some money online tomake ends meet, so I was giving her a little extra time andattention. By Mike McBride
Could Flyers Make Your Business Fly?
Just because you run an online business doesn't mean youcan't benefit from the power of the printed flyer! By Tatiana Velitchkov
Time Saving Tips for Harried Website Owners (or, Going Online While Simplifying Your Life)
It's a situation many entrepreneurs inevitably findthemselves in, after the first few months of doing businessonline. By Tatiana Velitchkov
Is Your Website Spreading Stories About You?
If it's not, then consider changing its format to make sureit DOES. By Tatiana Velitchkov
Client Potion Number 9 (Or, 9 Ways to Attract Only The Clients You'll Love)
The more I stay in the Internet marketing industry, the moreI realize that running a business isn't really verydifferent from dating: By Tatiana Velitchkov
10 SHORT MARKETING QUOTES TO ADD PUNCH TO YOUR EZINE, NEWSLETTER OR WEBSITE
1. Marketing “You can have the best product or service in the world, but if people don't buy - it's worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is - will they buy it?” Noel Peebles, Author “Sell Your Business The Easy Way” http://www. By Noel Peebles
5 Strategies for Getting Market Feedback (While Effectively Marketing Yourself)
Running a successful business doesn't simply involve sellingor providing a great product or service. By Tatiana Velitchkov
Don't Grow Bankrupt When Your Clients Grow Up (Or, How To Adapt To Your Clients' Changing Needs)
Say you've established trust with your prospects, andthey've initially bought and used your products. By Tatiana Velitchkov
How To Brand Your Business In 30 Seconds Or Less With Little Or No Money!
Have you ever tried to solve a problem and the firstthing that pops in your head is to buy a specificproduct to solve it? Yes, we all have. By Larry Dotson
Internet Marketing In The Future
What's in store for those trying to become successful in the Internet Marketing field in the future? By Raymond Johnston Jr
Three Ways to Improve Your Business
As a business owner, I am always trying to find ways to make my business run a little smoother. By Raymond Johnston Jr
Why Your Marketing Efforts Aren't Working
A good friend of mine back in college wanted to learn how toplay ping-pong. Every night after dinner he would play withthe dorm Champ. Needless to say, it was a hopeless mis-match. By Joshua Rose
The First Sale Is The Hardest
So many new marketers come online, and so few succeed.Maybe part of it has to do with some of the mantras wehave repeated over and over. By John Colanzi
A Lesson From The Trenches
Before I became addicted to the internet, one of myhobbies was mail order. By John Colanzi
You've Got The 'Insane' Traffic, But Are They Sticking Around?
"What is the best form of promotion?" If only I had a dollar forevery time I'd been asked that question, I could retire and not haveto worry about it! By Joe Bingham
The Cocktail Wiener Strategy for Online Business
Don't you just love those nice ladies who stand in grocery store aisles handing out tiny food samples? Garlic sausage hot off the griddle... the latest processed cheese food on a cracker... cocktail weenies. By Heather Reimer
The New Marketing Landscape!
Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this "post .com implosion economy." By Lee Traupel
BE YOUR OWN INTERNET SUPERSTAR
When I first started setting up shop online I tried to do whateveryone else was doing. I thought this would make my site,and my online activities, more "net-acceptable". But as themonths went by, and I still had very little action, I decided toabandon this cooperative mode of behavior. By Polly Hummingbird
Marketing and Product Development Magic
If you are like most people, you probably have a constant desire to get ahead in life, personally or in your business or career. Here, we shall look at two areas of life and how you can make them happen faster and more powerfully successful. By David Cameron Gikandi
Marketing Is A Game
Marketing is a game, very similar to the game of baseball. By Dave Cole
THE SECRET and SINGLE MOST EFFECTIVE STEP IN INTERNET MARKETING
What is it (I can't wait for the suspense a moment longer)? By Craig Lock
Before You Quit, Recommit
Instant gratification should never be part of the marketing scenario. That isn't to say that once a marketing campaign has been launched we won't welcome instant results, but more times than not, it takes a bit more grit to push a campaign toward it'sdesired results. By David Goldin
"The BLACK HOLE Of Internet Marketing"
You can’t wait to get up in the morning to get on the computer. You devour ezines. You can’t learn enough in a day. When you’re not on the computer, your mind is composing headlines and ad copy; material for articles. By Jo McNamara
You're Unique - What About Your Site?
Websites come in all shapes and sizes. There are some geared toward children, and some for caring for your pets. In between there are sites for every conceivable interest, hobby, and business opportunity. By Arleen M. Kaptur
The Only Three Ways to Increase Money Coming Into Your Business
The Only Three Ways to Increase Money Coming Into Your Business By Karen E. Hipp
Why Your Website's Sales Are NOT Where You Want Them to Be
You have a good product at a good price. You know people want it. Why aren't you selling more? By Raynay Valles
Down in the Slumps
Down in the Slumps By Karen E. Hipp
The Secret to Success?
The Secret To Success?It's All About Me. By Karen E. Hipp
Does Your Store or Office Need CPR?
Does Your Store or Office Need CPR? By Karen E. Hipp
Want Immediate Cash Flow?
Want Immediate Cash Flow?Then Check Your Customer Service Program By Karen E. Hipp
Marketing in the Good Ole' Summertime
Marketing in the Good Ole' Summertime By Karen E. Hipp
Common Mistakes to Avoid When Marketing Your Business
Common Mistakes to Avoid When Marketing Your Business By Karen E. Hipp
Mousetrap Wisdom
As an internet marketer, you have chosen a product or service and believe that it is unique and one-of-a-kind. You’ve surfed other sites and while some products offer similar features, there does not seem to be any that has all the wonderful aspects yours has. You begin marketing and wait. By Arleen M. Kaptur
Who Do You Trust?
Experts abound in every phase of business. There are those that have achieved, have built from the ground up, and there are those that wish they had, but are willing to share their knowledge anyway. By Arleen M. Kaptur
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Overcome These 3 Buying Obstacles And Increase Your Sales
OVERCOME THESE 3 BUYING OBSTACLES AND INCREASE YOUR SALES Copyright 2002 Bob Leduc By Bob Leduc
Who's Minding the Store?
You’ve set up your internet storefront. Everything is ready, and its been checked and re-checked. All the links work and there is nary a doubt in sight. By Arleen M. Kaptur
Ready To Market On The Internet?
You have a great product or idea. You’ve checked out the logistics and everything seems to be in favor of financial success and new found fame. Then you set to market your product on your website. You have great articles and you carefully selected the clipart to enhance your pages. By Arleen M. Kaptur