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Articles Index >> Marketing 2

Marketing 2

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How To Make Writing Free Articles Pay Off!
Everywhere you look, you're being told to writearticles to get free publicity for your online business. By Jeff Smith

Design Your Logo Like a Pro
logo is the image which represents a company or its product. Its function is to create a memorable, recognizable impression on the mind of a potential client or customer. A logo is essentially at the heart of a corporate identity. By Eileen "Turtle" Parzek

Company Brand Vs. Individual Brand: Which Way to Go?
Bounty, Folgers, Head & Shoulders, Nescafe, Dancow, Maggi, Marlboro, Winston; what do these brands have in common? What about Sony, Philips, Kraft, Coca-cola? While the first list can be grouped into 3 manufacturers - Procter & Gamble, Nestle, and Philip Morris -- the second inundates you with By Johann Sebastian S.

Your Aura is Your Brand
About two weeks ago I unveiled my emotional sentiment to this wonderful lady friend of mine I have known for several months. By Johann Sebastian S.

Can Bad Press Boost Your Brand?
There is an inspiring lesson marketers can learn from the various episodes of crisis throughout the history of business: negative publicity can actually boost your credibility and thus, corporate image and brand; elegantly admit mistakes and claim full responsibilities for the consequences. By Johann Sebastian S.

Building Credibility of Your Brand Online...and Stay There
In online commerce, credibility is as important to a brand as it is offline. But unlike its offline big brother, the Internet is an entirely different environment made up of bits and bytes, as opposed to physical substances. By Johann Sebastian S.

Here They Come! Are YOU Ready?
I want to draw you attention to the fact that Autumnis here. Typically, Autumn is a very big time online:people come in from playing outside, they get back towork, they want to earn extra money for the holidays,etc. By Cathy Wagner

The Changing Face Of Internet Marketing
THE CHANGING FACE OF INTERNET MARKETING… By Karin Manning

But What If You Can't Create Your Own Product?
The real money IS in creating and marketing your ownproducts. You don't have to be on-line long before thattruth begins to sink in. It's no different than off-linereally. The off-line manufacturers earn substantiallymore than their sales representatives. By Willie Crawford

CD ROM Business Cards
Created properly, an extremely effective marketing tool. By Scott 'Gears'

"5 Facts That Will Have You Re-writing Your Web Site In A Hurry!"
Do you know the differences between writing copy for the web and writing copy for print? By Aran Kay

How Your Marketing Mix Can Improve Profit
Your marketing mix is the combination of promotions,products, places (distribution channels), and prices youchose for your business. Including both short term and longterm strategies improves profitability. By Bobette Kyle

Discover Your Niche Marketing In Your Sleep
Imagine waking up in the middle of the night. The most brilliant marketing idea for your business pops in your head. You write down every little detail. You put it into action. You're more successful then ever - with very little effort. By Dave Czach

How To Build your own Highly Targeted Opt-in List
Follow-up and building good relationship with your targeted prospects is a key to success for every online business. By Jun Han

The Science Of Selling
Whether you are pitching a proposal to a prospective client or writing copy for your web site, it is necessary to understand the science of selling. In spite of what most people believe, selling is a science. By Tony L. Callahan

What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. By Diane Hughes

4 Sure Ways to Keep Your Customers Coming Back
You may already know how important it is to drive qualified prospects to your web site. What's even more important, though, is finding ways to keep them there once they've arrived. By Jean Lam

Doorway Pages by Any Other Name
I would have thought that the subject of Doorway Pages (Entry Pages, Gateway Pages, etc.) had been exhaustively explored by now, but we tend to forget that there are new users coming on the internet daily, and there hasn't been much coverage on the topic recently. By Sid Hale

Would you pay for lousy service?
Would you pay for lousy service?By Linda Landry (c) By Linda Landry

Keep the Content Fresh!
Sample-Widget-Company, Inc. spent several months and and somewhere around $90,000 developing their corporate web site. When the project was completed, they celebrated with an "all-hands" meeting, a stack of pizzas, and a press release that went out on the business wire. By Jake Gorst

Experience Branding" ? How to Survive as an Online Retailer
"Are You Experienced?" asked guitar player Jimi Hendrix 35 years ago. Jimi wasn?t talking about e-commerce ? but his question is appropriate to today?s economic climate. By Jake Gorst

Is Your Web Site Really Marketable?
In general, some ideas are doomed for failure from the moment of inception. For instance, the medical tonic for "stupid vision" described in the Ebert papyrus of ancient Egypt. This was a concoction of pig’s tears, lead and honey that was meant to be poured down a blind man’s ears. By Jake Gorst

The Right Way to use Safelists to Explode Your Online Sales
The RIGHT Way to Use SAFELISTS to Explode Your Online SalesBy Lucky Logan By Lucky Logan

What's REALLY Happening on Your Website?
Your Website offers your business a unique benefit you may not be aware of -- valuable information about your visitors is captured in the site log files. If you know how to interpret this data, you can use it to improve your visitors' experience, build site traffic and increase sales. By Barry Harrison

How I Get ALL The Subscribers I Want, And You Can Too!
That's a very bold title, and even more impressive because I DOget all of the subscribers I want on a continuous basis. Howcan this be true and how do I do it? By Willie Crawford

Why Most Goal Setting Programs Are Doomed to Failure
Have you ever read a book or seen a movie that featured the medieval punishment where the offender had each of their arms and legs roped to a horse and then the horses were whipped to a frenzy, pulling in opposite directions until the offender wasripped into pieces? By Stuart A Lichtman

A single email is never enough
A single email is never enoughBy JD Burson - 02/17/03 By JD Burson

What'a USP?
Got one? Two? Three?If you have competitors, then you should have at least one Unique Selling Proposition (USP). By Scott

Build Downlines, Make Money.
How many programs have you joined and promoted, only to end up with next to no referrals? Why does this happen? By Anna-Marie Stewart

Building Downlines and Keeping Them
Building Downlines and Keeping Them By Anna-Marie Stewart

The future of the internet
The future of the internetTweens: 8-13Teen:  14-17Ask any teenager if the internet is here to stay and you will get the same answer. Absolutely! The internet has played a major role in their lives for as long as they can remember. It can be compared to the telephone in most cases. By Mark W. Good

Offshore call center outsourcing
Rationale By Rob O'Malley

Branding: Do You Stand Out From the Crowd?
Bill, one of my clients, is trying to build a coaching practice. When I ask him what he wants to do, what kind of coaching, he says he wants to help people reach their goals and get more in touch with themselves. By Susan Dunn

"How To Accomplish Anything You Want In Life"
Building a Network Marketing business is like planting agarden. You till the soil, fertilise it, keep the weedsout and make sure it is protected from bad weather. Butsome seeds will grow while others will wither. The strongseeds will grow regardless of you. By Roy Bartell

Low-Cost Marketing With Business Postcards
Low-Cost Marketing With Business PostcardsCopyright 2003 Bob Leduc By Bob Leduc

How to Survive “No, Thanks.” In Business
When owning or operating a business, it’s inevitable that sometimes, people will not buy your product or service. This might occur early in the contact cycle, or it might occur later, after you’ve expended some amount of time, money, and effort. By Dr. Rachna D. Jain

New thinking for internet success.
Have you ever wondered why so many people have been onlinefor so long and never made any real money? By Gary Dawson

20 Words That Kill - At Least When It Comes to Spam Filters
Spam, spam, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail. By Alexandria K. Brown

A Simple Guide To Search Engines
Search engines are the most widely used means of finding information on the Internet for it's so easy to find informationon any imaginable topic. Search engine marketing is a highly effective method of driving hordes of targeted visitors to your web site if you achieve good rankings on them. By Jean Lam

Want to Keep Your Customers? Sign Them Up!
Want to Keep Your Customers? Sign Them Up! By Will Dylan

It’s the 8th Idea that Counts
It’s the 8th Idea that Counts By Will Dylan

The Golden Rule of Small Business Marketing
The Golden Rule of Small Business Marketing By Will Dylan

Your Online Business Needs More Work
As unbelievable as it may seem for some, money can really be made online. But to succeed in the online world, a substantial effort, dedication, patience and perseverance are required in order to reap the rewards in the long run. By Jean Lam

Strategies For Building Client Retention
Traditional marketing strategies encourage business owners to continually grow their businesses by adding new customers. By Bea Fields

How You Can Host a Successful Open House
One of the best ways to invite the public to learn about your business is by hosting an open house. People love the chance to get a "behind the scenes" look at what you and your business are all about. By Bea Fields

Generating Publicity For Your Business: Knowing Your "Media Market" Is Critical.
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. By Todd Brabender-Spread The News PR, Inc.

Follow Up And Turn Prospects Into Clients
Follow Up And Turn Prospects Into Clients By Angela Booth


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The Simple and Surprising Marketing System That Builds Sales
Is your business doing as well as you'd like? Why not? Pause for a few seconds to think about the answer to this question. Got it? By Raynay Valles

How to Write a Great Slogan for Your Business
Need to build brand awareness in an over-communicated market? Consider using a tagline. A snappy tagline tied to your firm’s Unique Selling Proposition (USP) can answer the prospect’s question "Why you, not your competition?" before they even ask it. By Harry Joiner

Cut Out The Middle Man For Maximum Profits
We all know the secret to saving big money whenbuying something in the off-line world is buyingit wholesale. We know that the more hands an itempasses through on the way to us, the more it'sgoing to cost. By Willie Crawford


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