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Marketing 2

The Five Most Common Joint Venture Marketing Mistakes To Avoid
Joint Venture marketing has become a highly popular way for small businesses to maximize their profits. When two or more businesses combine their resources synergistically, it creates greater marketing impact and bigger profits than either can have alone. By Habiba Abubakar

Imprinted Promotional Items - Their Many Marketing Applications
There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special. Knowing all the uses for these nifty items, often called "swag," will open up many opportunities for your place of business. By Cindy Carrera

Podcasting - What you don't know could hurt your business.
If you've been online recently, I'm sure you've heard aboutpodcasting. You might be wondering "What's in it for me?" Or perhaps "Why should I care about that?" There are many valid reasons for you to get informed about this hot new technology. By Steve Humphrey

How Do You Get Past A Gatekeeper?
The best joint ventures are with people in your own network – those that already know, like and trust you. However, there’s nothing to stop you from partnering with “cold” contacts – those you’ve never associated with before, and you would therefore need to build a relationship with. By Habiba Abubakar

What Has Networking Got To Do With Joint Ventures?
What has networking got to do with joint ventures? “PLENTY” is the short answer to this question. By Habiba Abubakar

1-2-3 Steps To A Successful Joint Venture
A successful joint venture marketing effort is the goal of many small businesses, and is a great way to increase market visibility and profits. By Habiba Abubakar

$1,458,92 in 18 days with AdSense?
I had the privilege to interview a regular guy(not a well-known 'Guru') who claims making morethan $200 a day with Google AdSense Program. By Codrut Turcanu

Podcasting - What you don't know could hurt your business.
If you've been online recently, I'm sure you've heard aboutpodcasting. You might be wondering "What's in it for me?" Or perhaps "Why should I care about that?" There are many valid reasons for you to get informed about this hot new technology. By Steve Humphrey

How To Market A Seminar
Have you ever left a seminar thinking: “I could have done a better job than that!” Before you start signing up attendees, take a few minutes to think about what you are getting into. Putting on a seminar involves planning, time, and money. By Matt Bacak

Stop Buying Email Lists
The saying “Quality, not Quantity” is applicable even to the world of email marketing. So many organizations are purchasing large databases of email addresses, with hopes to achieve high open rates and sales. By Michelle Lehoux

4 Sales Strategies with Your Trade Show Exhibition Booth
Trade show booths can act as an excellent source for generating sales enquiries in the short run. Companies are able to demonstrate their products or services and get instant enquiries at the booth which on timely follow up can result in sales. By Patty Stripes

Promotional Marketing Products - Selecting the Perfect Item
People are known to shop on impulse- buying an item just because it is on sale, or purchasing something because it looks great in the store. When shopping for promotional items, you really can't succumb to impulses. Instead, you must carefully decide on an item that will help meet your objectives. By Cindy Carrera

Variable Data Printing’s Cutting-Edge
Advanced printing technology makes us forget the difficulties and struggling moments in connection with our printing needs. Before, we worry too much about the quality of print that we will be getting. This is because we entertain so many doubts and apprehensions about printers, materials and time. By Maricon Williams

Variable Data Printing Prints with a Bang!
Since the arrival of digital printing, tremendous printing innovations followed. These innovations offer numerous advantages. Printing was given extra power to capture the precision and mystery of pictures and letters which vivid colors, crispier texts, and the ability to deliver clearer pictures. By Maricon Williams

What Can Add Zing to my Marketing?
Success of a product, service or event can be traced from its marketing triumph. From this we can deduce that marketing is playing an important role in order for a thing to be made known to public and amass popularity as well as marketability. By Maricon Williams

How to Purge the High-Cost of Printing
For sure, nobody wants a mediocre product or service if only they are given the power to grab the best that they can have. Rational as we are, we want everything to be perfect, desirable and systematic. Nevertheless, what stops us from desiring the best is the high-cost of the products and services. By Maricon Williams

The Amazing Aftermath of Variable Data Printing
We are easily convinced with the truth when we see it happening or we experience its magnanimity. Same is true with marketing techniques and strategies. We only appreciate it after we are sure that it did something amazing to augment sales and the likes. By Maricon Williams

Trade Show Display Booth - A Marvellous Contact System
Trade show booths are one of the best direct contact systems with end consumers. The face to face meeting opportunity with customers can provide some excellent results provided you have a good communication strategy in place. By Patty Stripes

Independent Music Promotion on the Web: 3 Steps to Success
Let's face it, the wildfire spread of web-based portals designed to introduce independent music to the world has created a bewildering array of opportunities and costs. By Nick Hooper

Budding Metamorphosis of Variable Data Printing
It took several years for variable data printing to be accepted and recognized as one of the greatest attributes that the printing industry has. Its development happened gradually. Nevertheless, the rewards are so influential in the sense that its maturation was greatly appreciated. By Maricon Williams

Marketing and Selling Through The Mind Of Your Customer...
There is plenty of anecdotal evidence and scientific brain research showing that human emotions and the unconscious plays a major role in consumer selection of products and services. By Don L. Price

How Marketing-Minded Financial Planners Get Publicity
You’ve probably noticed, if you live on this planet, that we live in a media-driven world. You may have mixed feelings, personally or philosophically, about this. But it’s a fact of modern life. And in at least one very important way, it’s good news. This is how: By Ned Steele

Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media
Reporters, by nature, are curious people. If you can get them to come to your web site, they will probably poke around and spend a few minutes there, learning about your business and your capabilities. If your web site is any good, this should make them more likely to interview you in the future. By Ned Steele

Publicity: Nailing an Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points without rambling or digressing. Practice this when you rehearse. By Ned Steele

Trade Show Marketing - Getting Prepared for the Big Event
With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows' credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for a dud trade show: By Patty Stripes

Trade Show Promotional Products - Boosting Booth Traffic
I was about seven or eight years old when I learned the value of promotional items at trade shows. I just didn't know it yet. I was at a home show with my parents. As we walked through the hall it was held in, I noticed people walking around with yardsticks. By Cindy Carrera

Want Your Press Release Read? Add Visuals
I attended a Business Wire panel this morning on the value of adding visuals -- from product photos to video clips -- to news releases through BW's "Smart News Release" offering. A news release with a photo attached, for example, is 2.5 times as likely to be viewed as a text-only release. By Scott Baradell

Publicity: Nailing an Media Interview, Part II (Crisis Management)
We'd all like reporters to ask us about our career successes and personal triumphs—heck, we'd all like anyone to ask us about those. But reporters must look out for their clients, the reading public. By Ned Steele

Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter
Let's say you've called a reporter with some ideas for stories about financial planning, and they seemed interested. Congratulations! First, pat yourself on the back. It takes intelligence and gumption to come up with ideas that reporters like. By Ned Steele

For Free Publicity, Don't Fake What You Don't Know
Relationships are based on trust—not just romantic relationships, or doctor/patient relationships, but practically any relationship, even the one with your auto mechanic. By Ned Steele

Three Tips on Writing a Press Release
Use journalistic style By Ned Steele

Writing a Press Release: Inverted Pyramid Style
A term you'll hear in newsrooms, in editing meetings, in Journalism 101, but almost nowhere else, is "inverted pyramid." By Ned Steele

Write a Letter to the Editor for Free Publicity
Ever wonder why papers devote a page or more to letters to the editor? Because subscribers read them! By Ned Steele

Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity
Unlike some professionals like lawyers and doctors, financial planners aren't required to be members of a professional association. By Ned Steele

Writing a Press Release: The Media's Dirty Secret
There's a dirty little secret about press releases that the media doesn't want you to know. The fact is, most of them travel directly from the sender’s computer to the reporter’s trash box. Or from out of the envelope into the "round file." By Ned Steele

Writing a Press Release: Using Quotes
Ideally, you will have two types of quotes in your press release. A quote from yourself is mandatory. To give your release extra impact, get a quote from a third-party. By Ned Steele

Publicity Won't Thrive on Press Releases Alone
Press releases are a useful tool for announcing news and for keeping your name in the mind of the news media. By Ned Steele

Marketing-Minded Financial Planners, Focus on Main Points During an Interview
You never want to inundate a reporter with information, but you don't want to be branded a one-trick pony either. That's why I recommend coming up with three key points for every interview you do. By Ned Steele

Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of dollars on press kits with specially-designed folders, full-color stationery, digital photos and lots of other goodies. Does this make a reporter more likely to do their story? In my experience, the answer is no. By Ned Steele

Financial Planners, For Best Publicity Results, Make Sure Reporters Comprehend Your Topic
Don't assume that a reporter understands financial planning. If anything, assume the opposite until proven wrong. See if you can't develop a couple of questions for the reporter that delicately explore their subject-matter knowledge. Freddy Newshound may cover personal finance, but he’s no expert. By Ned Steele

Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough money for retirement, reporters fear getting their facts wrong in print. By Ned Steele

Publicity: Nailing an Media Interview, Part I
The most important thing to remember for any interview: stay on topic. I ask clients to repeat this like a mantra before they go on the air, or even when on the phone with a reporter. By Ned Steele

Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people. By Ned Steele

Keep The Publicity Machine Rolling with Reprints
More than half of America skips the Super Bowl, the nation’s most-watched TV event. So it stands to reason that not all your prospects will see your publicity, even if you’re on 60 Minutes and Oprah. Create a strategy to use your publicity proactively to reach and impress everyone with it. By Ned Steele

Freelancers Can Jump-Start Your Publicity Initiative
If you find that your progress is blocked by a lack of time or experience, consider hiring a freelancer to jumpstart your project. By Ned Steele

Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste—become a media person yourself by publishing an e-zine. By Ned Steele

Evergreen Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty predictable. By Ned Steele

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Take Your Publicity National to Grow Your Financial Planning Practice
Think that you aren't big enough for national media coverage? Says who? Certainly not the USA Today. In one recent two-week period, they quoted financial planners in Southfield (Michigan), Dublin (Ohio) and Clearwater (Florida). These are not exactly metropolitan hubs. By Ned Steele

You, Marketing-Minded Financial Planner, Can Be an Author
After you’ve gotten in the groove of turning out articles and notes to reporters about your topic, take it to the next step: Write and self-publish a book about your topics. By Ned Steele

Comprehensive Marketing Details Not Found In Beginner Books
If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers. By Joy Gendusa

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