Articles Index >> Marketing 2
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Internet Nielsen Ratings
What if you were able to have access to your competitor's web statistics? What if you knew how much traffic they had, the average number of page views, what other sites their visitors went to? What if you could tell how successful a campaign was or if their recent press release had any impact? By Bryan Brandenburg
Search Engine Keywords - What Do People Search For?
Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you're marketing a product or service it's extremely insightful to know what are the most popular search terms relating to whatever you're marketing. By Bryan Brandenburg
The Google Phenomenon: Greatest Hits Collection
As my readers know, I've been one of Google's harshest critics. However, I'm also a firm believer that it's okay to criticize, as long as it's justifiable and fairly balanced with deserved praise. By Dean Phillips
Understanding the Difference Between Marketing and Promotion
Are you an online marketer? Or do you simply promote affiliate programs? Marketing is truly the most misunderstood word in use today on the Internet. Let me see if I can clarify this issue just a bit. By Jeff Casmer
The Key to Eliminating Objections and Increasing Sales
You're in a meeting with a promising prospect. You review the project and the services you provide and then, just when you're hoping to get the okay, the prospect raises an objection. They may tell you: By Charlie Cook
Look Closer at Buying Psychology
Creating a buying psychology in your prospect's mind has becomethe focus on neuro-linguistic marketing. And top marketing firmsare now in full center of attention to utilize these surprisingnew discoveries. And so are you. By Dorian Greer
The Myth of Internet Marketing: aka "The Golden Carrot"
Why am I so mad I could throw my computer right out of my upstairswindow? By Cathy Smith
Promotional Freebies
What's a promotional freebie? A promotional freebie is something you can give to your customers, visitors or subscribers. Giving away "freebies" is an excellent marketing tool. By Anita DeFrank
Maslow's Marketing Filter
Maslow’s Marketing Filter By Darrin F. Coe, MA
When It Comes to Building Business Are You a Cultivator or Havestor?
As a result of providing marketing consulting, training and coaching to a variety of individuals and industries over the years, I have come to recognize that people generally approach the business building process in one of two ways. By Julie Chance
Eddie the Erroneous E-Marketer
Poor Eddie the e-marketer has been plagued by errors in judgment all his life. From always picking the longest line at the toll booth to buying lots of dot com stocks right before the bubble burst, he constantly struggles with making the right choices. By Jason OConnor
How to Turn an Idea into $100,000
Title: How to Turn an Idea into $100,000 Author: Kathleen GageEmail: Kathleen@turningpointpresents.com Word Count: 667Copyright © 2004 by Kathleen GageWeb address: www.kathleengage.com By Kathleen Gage
Four Marketing Musts
One of your most important jobs as a solo professional or small business owner is to generate interest in and demand for your products or services. But if you're like many entrepreneurs, you discover finding time for marketing to be elusive. By Matt McGovern
Create a Marketing Routine
Without structure or routine built around your marketing efforts, you're likely to lose focus and get distracted--something that's far too easy for small business owners and the self-employed to do--and your marketing will fizzle. By Matt McGovern
Seven Low-cost, No-cost Marketing Ideas
For marketing to be effective--especially for small businesses and professionals--it's something you need to be able to afford, time-wise and resource-wise. By Matt McGovern
What is Search Engine Optimization?
Search Engine Optimization (SEO) By F. Terrence Markle
What is Pay-Per-Click?
Pay-Per-Click By F. Terrence Markle
11 awesome ways to attract more orders
1. Create a free ebook directory on a specific topic at your web site. People will visit your web site to read the free ebooks and may see your product ad. 2. Turn part of your web site into a members only web site. Instead of charging for access, use it as a free bonus for one of your products. By Hans Peter Oswald
WHAT I'VE LEARNED FROM MY SUBSCRIBERS
WHAT I'VE LEARNED FROM MY SUBSCRIBERS By Francine Silverman
Online Trade Winds
A few bends ago on the online marketing road, I registered andgot paid hosting for a website I have been marketing for years.Now some people may say that is minor step, but for someone wholives on a rock in the Caribbean Sea that is a privilege. By Nicholas Dixon
Are Marketers Musicians?
© 2004, John Calderhttp://www.TheEzine.net By John Calder
The Trust Issue in Marketing
The Trust Issue in Marketingby Darrin F. Coe, MAcopyright 2004 By Darrin F. Coe, MA
A world outside the US
With the exception of myself and a small handful of very remote and isolated journalists, no-one today bothers writing about the growth of the web. It's old news, and we already get it. Today's buzz is more about reaping the benefits of what's already there. By Dave Collins
Getting The Big Picture Series: Part 4 - "Enter The Web"
Does the thought of managing your own website seem too complicated? What's holding you back? By Treci Cauthen
Getting down to basics with a web site.
What is a web site?A web site is a associated collection of web pages on the world wide web, consisting of files that are organised into a hierarchy. Each file/document can consist of a combination of graphics, text, audio video and other dynamic or static material. By Tristan Jud
Who Do You Trust When Buying Online?
People who are buying online have grown dramatically over the last few years. By Nicola Bullimore
Trinkets, Lockets And Empty Pockets
It never ceases to amaze me how many people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad--nothing! By Dean Phillips
How to Keep Your Business Healthy
Can you imagine you're ninety years old and still hiking upmountains with your grandchildren, bench pressing more than mosttwenty year olds, and making millions of dollars? By Charlie Cook
Organic "Natural" Search Engine Optimization versus Pay-Per-Click Search Engine Advertising
Organic “Natural” Search Engine Optimization By Matt Hockin
Does your business need a web site?
You've been asked time and time again if your business has a web site. However you feel that your business is too small and your product cannot be sold on the Internet. So should you still have a web site built? Well the answer is yes, if you have a business you should have a web site. By Tristan Jud
Google AdWords: Like Playing The Lottery
A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of "pennies from heaven" makes the Lottery a daily habit for millions. By Dean Phillips
Getting The Big Picture Series: Part 2-"What's Beneath The Surface?"
Getting The Big Picture Series: Part 2-"What's Beneath The Surface?" by Treci Cauthen By Treci Cauthen
Ten Marketing Tools to Grow Your Business Fast
Whether you’re a new start-up or an established small business, effective marketing plays a key role in your success. In order to extend your reach and access to as many potential customers as possible, it’s important to implement as many marketing tools as you can. By Tara Alexandra Kachaturoff
The Lost Art Of Fundamental Copywriting
What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. By Dean Phillips
Promote Your Business: How to Write Your First E-Course
As a marketing coach, I encourage my clients to use simple and low or no-cost marketing strategies to promote their business. Writing an e-course is a wonderful way to promote your business, while providing value to your current or prospective customers. By Tara Alexandra Kachaturoff
How Cause-Related Marketing Can Boost Your Bottom Line
What is cause related marketing? Cause related marketing is when your business publicly sponsors or donates money, time and/or services to a charitable organization. In the process of support or sponsorship, your bottom line benefits by the exposure and dedication. By Karyn Zoldan
REVEALED! The Secret FUEL That POWERS The Net and Why It Should Be Part Of Your Marketing Strategy.
What I'm about to reveal to you in this article willliterally change the Way you do your online marketing foryears to come and will add many Benefits to You and youronline promotions 'Effortlessly'. By Cory Threlfall
Turn Your Competitors into Sales Generating Partners!
Why is it that we sometimes have the "rugged individualist" mentality when we are trying to run an online business? We tend to see others as competitors instead of possible potential allies. By Toby Wolf
My Product is Better – Why isn’t it Selling?
The movie, “Field of Dreams” opens with a farmer standing in a cornfield. He hears a disembodied voice saying, “If you build it, he will come”…by the end of the movie the mantra has changed to “If you build it, they will come”. By Nancy Fraser
Does Cartoon Network Have Their Own Search Engine?
One of my clients sent me the following e-mail today, and asked me to check out the following search engine: By Dean Phillips
IT’S NOT ABOUT YOU!
You enjoy what you do. In fact, you love your product and want to tell everyone about it. By Nancy Fraser
Measuring ROI or Is My Brand Working?
You are doing yourself a disservice in you measure the impact and effectiveness of marketing and branding only on the bottom line. There are far too many facets of the success equation to reduce the final assessment to that alone. By Nancy Fraser
What You Do To Reach Top Rankings In Search Engines?
Without doubt, it is hard to reach top positions in search engines especially If you are not an expert and intend to reach this high rankings with the most frequently used keywords and key phrases like, Internet marketing, home business, Money, money making. By Llando Ford
To Brand or Not to Brand - That is NOT the Question.
Think you can’t afford to pay attention to branding? That it’s only for the rich and largest? Think again. No matter what size company you are – you really have no choice. Your brand exists in some shape or form and if you don’t invest in managing your brand, it will manage you, perhaps to oblivion. By Donna Lehman
PR - Media - Spin - All That Jazz!
Public relations can be a very powerful, far-reaching tool for small businesses, or even individuals. It delivers a big impact for very little cost. But it can also be trouble when not managed well. It’s definitely a double-edged sword. Just ask Martha or Janice. By Donna Lehman
Oh the Tangled Webs We Weave! When We Forget What to Practice.
How long has it been since the “Internet Revolution” transformed the world as we know it? Long enough that the Web is part of everyone’s lives and everyone, even Grandma, has a website or two. By Donna Lehman
How to make more sales before Christmas
Wow, life just keeps getting busier and busier at this time of year, have you noticed? Kids are back in school, the lazy days of the summer holidays are over and everybody`s starting to think about Christmas. By Anna-Marie Stewart
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Michael Jackson, Classic Marketing Blunders And Your Wallet!
You couldn't help but be captivated by the unbelievably cute kid with the amazingly controlled falsetto voice and electric dance moves. By Dean Phillips
Internet Marketing Just Got Easier, NEW Web Traffic ROI Calculator Launched
What is your web traffic worth? The iMarketingStrategy.com interactive calculator lets you test numbers and instantly see a "real time" indication of value. The calculator is helpful for planning Internet Marketing campaigns and projecting ROI. By Brent J. Dreyer
I want my own domain!
Choosing domain names, or web addresses is a major thing when you want to do business online. Whilst a great, or even halfway decent domain name may not guarantee success, it can most definitely have an impact on just about all aspects of your online biz. By Anna-Marie Stewart