Articles Index >> Marketing 2
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Mission Position
Ahh, the mission statement. For some companies it simply describes their purpose for existing. For others it permeates the overall culture of the company. Some see its value, while others neglect to give it even a passing thought. By Anita Paul
Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career?
Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career? If YOU Answered YES, Then Start An Online Newsletter…It’s Easy, Here’s How! By Ty Cohen
Powerful Networking: Focus on building connections, not closing sales
You can find numerous references in the business literature about the importance of a company's mission. These sources emphasize that the mission is not to make a profit; that a profit is the outcome of and reward for fulfilling the mission. By Julie Chance
Brand Love (Part II)
Last issue, I talked about increasing your Brand Love-- meaning to increase the affection that prospects and customers feel toward your business. By John Jordan
Webmaster Tools and Resources
With new technologies, algorithms and sources emerging on a daily basis, webmasters are constantly struggling to stay informed. The quality of content on the web and the number of products available to webmasters can seem overwhelming. By S. Housley
Turn Media Interviews into Sales
Many people don't understand what soundbites are. They don'tknow how to create soundbites that sell. They don't knowthat it's not enough to be clever, entertaining or quippy. By Susan Harrow
PR Trump Style
If anyone knows how to toot his own horn it's Donald Trump.How does he get away with it? How can you follow in thefootsteps of his success? By Susan Harrow
Get your products, services and business featured in magazines, newspapers and on TV. (Free!)
By Lawrence Roth
Are You Marketing and Selling What People Buy?
Do you ever wonder if you’re speaking a different language thanyour prospects? You may have recently launched a business,designed an innovative process or purchased state of the artequipment that leaves the competition in the dust, but no matterwhat you say or do, you aren't attracting as many By Charlie Cook
Success Story: The Right Tool (box) for the Job
By Bridey M. OrthRe-published by Marketing Basics By Marketing Basics
Get Your Money For Nothing
You've probably heard them all. You know, the "make $1,000 while you sleep without doing a lick of work" BS pitches. Well, let me tell you, it doesn't happen that way. By Denise Hall
How Mind Implants Increase Business Success
If your business isn't as successful as you envision, what's holding you back? You might say it's a lack of capital, a lack ofemployees, a lack of *great* employees, a lack of time, a lack ofinventory, a lack of ... whatever. By Dave Czach
Race And Marketing: Does Skin Color Still Matter In America?
You have permission to publish this article electronicallyor in print, free of charge, as long as the article is not altered and the resource box is left intact. A courtesy copy of your publication would be appreciated. Send to: marbasics@yahoo.com By Marketing Basics
The Online Marketing Formula!
The online marketing formula is not only one of an ever changing strategy but also a different style of business from main street. The atmosphere on main street is one of direct contact. By James Winston
Marketing Success Defined
How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition? By Mark Levit
Offset Printing- Varnishing techniques
Creating New Dimensions in Printing and Litho By Robert Kennedy
How to Sell More Stuff to More People, More Often.
So the goal is to sell more stuff to more people, more often? All you have to do is have all the tools the professionals use and put them at your fingertips. By Rothline
10 Proven Ways To Accelerate Your Profits
1. Make copies of your web site in many differentlanguages. This'll allow foreign speaking people toread your web site and advertisements. By Steve Li
Brand yourself with a Better Bio
A bio is a key part of your marketing toolbox. And awell written one is worth it’s weight in gold! This seeming simple marketing blurb has the amazing power to wow the media, impress a decision maker, or showcase your expertise to any potential buyer. By Kristie Tamsevicius
Novice Increases Web Traffic - Building a Substanial Business!
My name is Barbara Mascio. I am the founder of a business that actually challenges the paradigm of elder care. By Barbara Mascio
10 Super Offers That Build Up Sales
The following special offers, deals and bonuses will help you to successfully increase your sales: By Ken Hill
Credibility. It's not what you think.
Look up 'Credible' in Websters Dictionary and you'll find: "Capable of being credited or believed; worthy of belief; entitled to confidence; trustworthy." By Michel Neray
Maximize Attention for Your Small Business
If you have a great product or service that people want you are well on your way to being successful. However, in order to lock in and grow your success you need to maximize the attention your products and services get. By Jeremy Cohen
Don’t Put All Of Your Eggs Into One Basket
Don’t Put All Of Your Eggs Into One Basket By Sandi Moses
Three Faces of SPAM
Three Faces of SPAM By Sandi Moses
Turn your Business New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. By Shannon Cherry, APR, MA
Write, Publish and Market a Book with No Out-of-Pocket Money
Title: Write, Publish and Market a Book with No Out-of-Pocket MoneyAuthor: Kathleen GageEmail: kathleen@turningpointpresents.com Word Count: 1,819Copyright: © 2005 by Kathleen GageWeb Address: www.kathleengage.com By Kathleen Gage
The 11 Deadly Sins of Search Engine Optimization
(Common mistakes and misconceptions about search optimization and marketing)By Jeff Palmer By Jeff Palmer
Easy Marketing Communications Planning Steps
‘Tis the season to be planning. Most business people are familiar with strategic planning. But what about your marketing communications program? Do you have a plan for that? By Claire Cunningham
How to get an Internet Marketing Education Without Spending a Nickel
Do you want to create a passive income? Are you bewildered by all the educational Marketing products out there? Are you on a low budget or trying to escape from a huge debt load? By David Parton
Tsunami Relief Aid: How To Avoid Becoming A Scam Victim
Tens of thousands have been killed--thousands more are missing and injured--in the largest earthquake to strike the globe since 1964, causing devastating tsunami waves. By Marketing Basics
How to Jumpstart your Next Writing Session.
I have always enjoyed writing. Sometimes it's a problem for me to just sit down and write something. There are days when I choose "procrastinating" over "proactive." Putting things off is common with everyone. I am very gifted in this area. ;) By David Parton
Unique Selling Proposition - Your Competitive Advantage!
To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors. In other words, you need to make your business special in the eyes of your customers and/or prospects. By Larry Lim
Reverse The Risk And Boost Your Profits
As a business owner or marketer, if you don't reverse the risk in your product and/or service offerings, you're really missing out in what can be one of the most powerful weapons in your marketing arsenal. By Larry Lim
Copy Success
Copy Success!Don't be ashamed to bea "Copycat".Most everything that is worthwhile today is an approximate copy of something that camebefore it.Examine the sales materials of your competitors and notice what is selling for them, then copy it. There is nothing illegalabout this. By Andrew Clacy
Why People Buy: The Psychology Of Sales And Marketing
Did you know that when people make a purchase, they generally buy with their emotions and then justify their decision with logic later on? By Marketing Basics
Marketing 2005
OK, if you're not going to hire me to develop your 2005 marketing communication plan for you I have a few suggestions that you may not have considered as part of your marketing arsenal. By Harry Hoover
Marketing For Just Cause
Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business. By Harry Hoover
Beware of Internet Marketing Dream Merchants
There are so many different business opportunities availableon the Web; the never-ending stream of offers that will leadyou to untold riches. Everybody claims to have the "insideknowledge" that will put you on Easy Street! Soundsfamiliar, doesn't it? By Francisco Aloy
Press Releases for Every Occasion
Press Releases for Every Occasion By Bill Stoller
Don't Be Incredible
Public relations is all about credibility andtrustworthiness. If you don't practice PR, then you arelikely to be incredible. By Harry Hoover
Be Patient? Nah, Let's Kill Something!
There's the old joke about the two buzzards sitting in atree overlooking a highway. One responds to the other, "Bepatient? I'm hungry. Let's kill something." Just like thatbuzzard, it is not in the nature of most marketers to bepatient for business to grow. By Harry Hoover
7 Steps to Marketing Success
Title: 7 Steps to Marketing Success Author: Kathleen GageEmail: kathleen@turningpointpresents.com Word Count: 1017Copyright: © 2005 by Kathleen GageWeb Address: www.kathleengage.com By Kathleen Gage
12-month 2005 Marketing Calendar that Boost Sales
The following is my 12-month promotional marketing calendar. Keep it handy, as you'll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is this list exhaustive. In fact, you should add to it based on your industry-related activities. By Sharron Senter
In The Beginning
The greatest occupational high that financial services Marketing Directors experience is bringing a vision to market through a financial product or service innovation. By Jay Nagdeman
Slice and Dice
Many financial services power-houses—e.g., Fidelity, CitiBank, Merrill Lynch and MetLife, have adopted a marketing positioning strategy that portrays them as leaders in virtually all segments of the market. By Jay Nagdeman
10 Hot Ways To Sell Your Products Like Crazy
1. Turn your ad copy into a story or article. Yourvisitors won't be as hesitant to read your ad andwill become more interested in your product. By Steve Li
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10 High Powered Ways To Increase Your Traffic
1. Trade links with other web sites. They should berelated to the subject of your web site. Instead oftrading links, you could also trade banner ads, halfpage ads, classified ads, etc. By Steve Li
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have? By Robin Henry
The Top 10 Ways to Market Any Business to Thousands by Leading Teleclasses
As business owners, we all know that the key to fantastic sales is to let your customers have a personal experience of you. The difficulty, of course is that to give every customer that experience personally requires a tremendous time commitment of ourselves and our staff. So what do we do? By Bea Fields