Articles Index >> Marketing 2
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The Esoteric Mandate (Rothschilds too)
THE ESOTERIC MANDATE: By Robert Bruce Baird
Do Online Business Ethics Exist?
In the world of online busines something has gone wrong. Something has gone badly wrong. In the pursuit of wealth and success business ethics have not so much fallen by the wayside as been torn up, stomped on and burned to ash. By Niall Roche
Niche Marketing : The Affiliate Angle
If you're just dipping your toes into the waters of Niche Marketing for the first time then Affiliate marketing is the ultimate low risk choice to get you started. By André Anthony
Getting a Web Site Can Be Fast, Easy, and Inexpensive When You Know Your Options
So what do you do if need to get a web site but you're not sure how to go about getting one. The good news is you have several options. To help determine which option is best for you, ask yourself the following five questions: By Debbie LaChusa
What Does Your Logo Color Say About Your Business?
And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter. By Debbie LaChusa
The Surest Way to Boost Sales
If you have a small business and you are looking to boost your sales and make the public aware of your business, how do you going about doing this? There is one sure way that I know to boost sales and create awareness. It may not be sexy, but it WORKS! By Debbie LaChusa
How To Get Others to Market Your Product or Service for You
Marketing can be expensive and most small business owners don’t have big marketing budgets. So looking for targeted waysto get free marketing exposure is a great solution. By Debbie LaChusa
Creating A Logo
First Things FirstHaving a business card is usually the first priority for any business. Without a business card, it’s almost impossible to network and meet with new clients. By Vann Baker
Dramatically Improve Your Marketing Results With These 6 Simple Steps
What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn’t have your marketing act together over the past year. Well, there are. By Debbie LaChusa
Is A Marketing Plan The Same Thing As A Communications Plan?
How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document? By Debbie LaChusa
How Well Do You Know Your Prospects? Take this 10-Point Quiz to Find Out
It’s crucial to know your prospects if you want to market effectively to them. By Debbie LaChusa
4 Easy Ways to Get Free Marketing Exposure
Are there really ways you can get valuable marketing exposure without spending any money? By Debbie LaChusa
2 Ways To Eliminate Your Competition – It’s Easy!
Eliminating your competition is the easiest way to increase your chances of business success. And I don’t mean literally eliminate them, in the sense of doing something “bad” to them. By Debbie LaChusa
Drive Tons of Traffic to Your Web Site
If you've got a web site then one of your biggest marketing challenges is how to generate traffic without spending a fortune. By Debbie LaChusa
Identify The Ideal Target Audience With These 5 Tips
Narrowing your focus to one primary group of people is often difficult for small business owners. They want to help everyone — and very often their product or service CAN help a variety of people. By Debbie LaChusa
Is it important that RSS thing for us the users?
Before starting out and decide if this "thing" is useful, we need to get some meaning and grab some light, let us take a look: RSS stands for “Really Simple Syndication” or “Rich Site Summery”, Does it tell you something interesting ? I doubt it, then here we got nothing... By Chen Zarza
Deciphering Marketing Lingo for Small Business Owners
Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first step to accomplishing all three for your business. By Debbie LaChusa
Customers: The Key To Successful Marketing
How well do you know your customers? By Debbie LaChusa
A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business?
And is having a logo really that important? My answer to both of these questions is an emphatic YES! By Debbie LaChusa
Are You a Small Business Lone Ranger? Take My 10-Question Quiz To Find Out!
So what exactly is a "Small Business Lone Ranger?" A "Small Business Lone Ranger" is a business owner who does all the work themselves. By Debbie LaChusa
Marketing with Special Reports. It’s Cheap, Effective and Easy!
Providing your prospects or customers with information products is a great way to provide extra value or to provide an incentive for them to make a purchase or to register for your ezine or newsletter. By Debbie LaChusa
Improve Your Marketing Results With These Simple Steps
What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn’t have your marketing act quite together over the past year? Well, there are. Review your past marketing results By Debbie LaChusa
Do I Have To Be A Good Writer to Market My Own Business?
Many of the most effective low-cost marketing strategies require writing. What can a small business owner do if they're not much of a writer? Can they still market their business themselves on a shoestring budget? By Debbie LaChusa
How To Massively Multiply Your Web Exposure AND Position Yourself As An Expert
What's the quickest, easiest way to get exposure for your business all across the web AND turn yourself into an expert, in one fell swoop? The answer is Article Marketing. By Debbie LaChusa
My Marketing Budget Is Small. How Can I Make The Most Of It?
For example, it may not make sense or be necessary to market consistently all year long. By Debbie LaChusa
Marketing A Misunderstood or Scary Product or Service
What do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid? By Debbie LaChusa
How To Market Effectively Even If No One Understands What You Do
So how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do? By Debbie LaChusa
Skip Christmas This Year. Do Give-Thanks Marketing Instead
November is the perfect time to let your customers or clients know that you appreciate their business. And did you know that doing so can be a very effective marketing tactic? By Debbie LaChusa
Marketing Effectively to More Than One Audience
What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address both aspects? By Debbie LaChusa
Does Your Marketing Pass This 10-Point Test?
Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. By Debbie LaChusa
Help! I Don't Know What to Name My Business
If you are just starting your business, or if you have just developed a new product or service for an existing business, one of the first questions you need to answer is, "What should I name it?" And while you may feel pressure to make this decision quickly, I caution you to not make it lightly. By Debbie LaChusa
Reach Thousands of Your Prospects, Absolutely Free
I'm big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don't have huge marketing budgets, so finding inexpensive ways to market is a necessity. By Debbie LaChusa
Can Small Business Owners Really Afford A Great Logo?
And is having a logo really that important?My answer to both of these questions is an emphatic YES! By Debbie LaChusa
Publishing Special Reports And Ebooks At No Cost
So you'd like to start publishing special reports and ebooks to use as marketing tools and to sell as products. But you have no budget to get this new venture going. Here's a tip to help you get up and running at no cost. By Debbie LaChusa
Beat the Holiday Sales Blues With These Festive Marketing Ideas
The holidays can be a tough time of year for some businesses. By Debbie LaChusa
Determining Marketing Effectiveness Even If You Didn't Track
What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don’t know what worked and what didn’t. By Debbie LaChusa
5 Easy Ways to Create Great Info Products
So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into your business. By Debbie LaChusa
5 Tips to Help You Identify WHO To Market To
If you have your own small business, it's important to decide exactly who you will be marketing your products or services to. After all, you probably don't have the time or the money to market to everyone. And even if you did, it is not recommended. By Debbie LaChusa
The Power Of Taglines - Take My Tagline Test!
An effective logo/tagline combination can be one of the best ways to successfully brand your business. But you don't have to take my word for it. By Debbie LaChusa
A Marketing Lesson From TV's The Apprentice
Advertising and marketing are creative disciplines. That's one reason I love being a part of the marketing industry. Finding creative solutions to help clients sell their products and services is a fun way to make a living. By Debbie LaChusa
Earning the Right to Sell with Stats — 10 Steps to Greatness
We could learn a thing or two from pro sports. By Debbie LaChusa
Are You Sabotaging Your Marketing Success?
What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat. By Debbie LaChusa
Print Advertising: Knowing What To Put In Your Ads
So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad. Problem is, you're not sure what should be in the ad. By Debbie LaChusa
Should You Offer Commissions For Customer Referrals?
As a small business owner you may find yourself in a situation where you want to partner with another business but they are asking for a commission on your services. You will want to be prepared to handle such a request BEFORE you find yourself in this situation. By Debbie LaChusa
Kindergarten Dropout Makes A Huge Fortune In Internet Marketing
Hyperboles abound in Internet Marketing. Myth has its own area code. Hype has its own country. And BS, its own universe. By Titus Hoskins
The Marketing Niche Factor
The Marketing Niche Factor By F. Terrence Markle
20 Super Hot Ways To Make More Money From Your Customers
1. Insert a brochure for another product in the firstproduct package your customer buys from you. By Eugenijus
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Improving Search Engine Rankings
Search Engine Optimization (SEO) is one of the latest trends in marketing. Websites have proven to be successful drivers of traffic and revenue. Naturally, companies are examining how to improve the number of quality leads to further drive profits on the web. By Brett J. Daly
Branded Email: The Next Generation of Email
For the past 75 years, almost every form of popular communication has transformed from black and white to color. Newspapers, television, and computers are only a few examples. (Well, some computers went from green and white to color…) By Jason DeVelvis
How Important is your Marketing?
Bob called last week from Phoenix, Arizona with some stunning news about his web site. He first contacted me in the fall of 2003. He had a web site that was helping him generate a healthy income but he sensed he could be doing even better. By Charlie Cook