by Tatiana Velitchkov
The more I stay in the Internet marketing industry, the more - First you try to attract a lot of different people. As business owners, of course, we have the chance to stay in But whether it's for business or for pleasure, there's a If you attract ONLY the people you know you'll love, then Although there's no magic potion that will guarantee you 3 Ways to Find Mr. & Ms. Right, Inc. In the same way that random bar hopping often never results So take the time to thoroughly discover your ideal 1) MAKE WAVES IN MESSAGE BOARDS Although both chat rooms and message boards are great venues 2) PULL OUT THE PERSONALS Again, keep a clear enough picture of your ideal client's 3) GET HIT ON WITH TARGETED TRAFFIC ....and actually position yourself right beside those pages, You think this is "impossible," that NO SERVICE could Well, it IS possible and it's already BEING DONE. And if 3 Ways to Send The Right Signals So let's assume you've now found a way to be in the right Now how do you convince Mr. Right Client that you are Ms. 4) WATCH YOUR WORDS So choose your words carefully and use them wisely, making 5) EVALUATE YOUR IMAGE In dating this is called "making an impression." In And in business, perception is almost as good as reality. So look at your website, logo, business cards & other 6) BE YOURSELF Because no matter how witty/funny/sophisticated you'd like 3 Tips For Going Steady So you've aroused their interest, they've visited your What do you do now to make sure they keep coming back, and 7) KEYS TO YOUR APARTMENT So show them reasons to come back, give them unique This is the kind of personalized service that makes each
I realize that running a business isn't really very
different from dating:
- Then you convince them to enter into a relationship with
you.
- And finally you nourish those relationships which you
know will grow stronger and last longer... maybe even go
on forever.
as many long-term relationships as we choose -- something
that could be disastrous in romantic dating.
common rule of thumb that could determine your swift
success:
dealing with them (on a long term basis) wouldn't feel like
work at all!
this kind of consistent result (yet!), here are 9 strategies
YOU CAN DO NOW to find those clients you can almost call
your "soul mates:"
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in meaningful liaisons, a poorly-planned marketing campaign
will also produce nothing but expenses & frustrations.
customer's age, gender, social habits and favorite hobbies
-- then make sure they'll notice you just as they're
passing through.
....Especially in those online forums that cater to your
ideal client's industry & needs.
for meeting people with common interests, message boards are
more often used as real sources of information, and can help
you establish your authority & availability in your
specialized field.
Ads have always worked in bringing people together, and this
is equally true both for personal and business ads.
profile & mindset, and target your ads well so they'll find
what they're looking for in YOU.
Another option, of course, is to find a way to accurately
predict all the web sites & pages that your ideal client
would normally visit in any given day...
so all you have to do is wait for your ideal client to
notice you, come over, and say "Hi. Haven't I seen you
somewhere before?"
possibly do this?
you don't believe me (or if you just want to find out more)
you can visit my site at www.Guaranteed-Hits.Com for actual
demonstrations & details. =)
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place, at the right time, face to face with the right kind
of prospective client.
Right Merchant, offering just the perfect (and right!)
product?
Words are the cornerstone of every form of internet
marketing, and if you make them powerful enough, they'll
have the potential to impact billions of surfers worldwide!
sure each one will endear your client to you.
In the movie "Blast From the Past," lead character Adam
Webber wanted to go girl-hunting in a nightclub, but his
friend Eve quickly explained that he couldn't approach just
any girl. Because based on the way each one dressed, wore
make-up, or even talked & moved, anyone could easily see
what kind of women they were, "And for you I think we should
go for someone 'sweet.'"
marketing it's considered "creating a perception."
Because your company/product/service is only as good as your
customer/prospect THINKS it is.
materials, and determine the kind of perception they're
creating for your clients. Because these are also the
things that will determine the kind of clients who will come
to YOU.
Since we're also looking forward to turning these client
interactions into long-term relationships, then it's also
best to follow that age old advice our mothers used to give:
"Be yourself."
to make yourself out to be, if these characteristics don't
come easily to you, then you'd only be wasting A LOT of
energy trying to convince others that they do.
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website, and they've even bought an item or two.
actually enjoy doing more business with you?
Your website is your apartment, and this is where you'd like
them to spend more of their precious online time.
usernames & passwords so they can come & go as they please,
and remember exactly the kinds of products they'd really
like to see.
client feel unique, and they'd be more likely to remember
your business because you remember them so well.
8) CARDS & CANDY Although these tokens seem small and easy to overlook, they 9) SPECIAL DAYS & ANNIVERSARIES These could be regular end-of-month inventory sales, While it may be true that there are no hard-and-fast rules ....especially when you want to find those clients who'll © Tatiana Velitchkov About the Author
Tatiana is the publisher of: www.TheFortunesEzine.com,
"Cards" are the things you use to keep in touch with your
clients (ezines, newsletters, email reminders), and "candy"
is anything useful you can give to them for free.
are what actually keep any relationship healthy & dynamic
(and I'm sure even the wives and girlfriends out there would
agree!).
Finally, don't forget to celebrate your anniversaries, or
your special business days.
mid-year special discounts, and unique holiday give-aways.
If you keep them regular enough for clients to save up for
and look forward to, they'll most likely do their part to
make these days special for you, too.
for perfect client relationships -- or for romantic ones,
for that matter -- knowing these useful guidelines will
always help...
stay for keeps.
the FortunesEzineWeekly at www.TakeYourFortune.com,
and owner of the traffic-solution slam advertising
sites www.Guaranteed-Hits.com and www.Guaranteed-Hits.net