Britney Spears Branding

by Sopan Greene

How would you like to sell as much in one year as Britney
sells in one day or in one hour? Have you put much thought
into how marketing empires are created? If you're selling
anything then you're a marketer and you should study the
biggest successes to follow in their footsteps.

We've all heard of branding, but do you do it? Have you
branded yourself? If you have, are you expanding your
marketing opportunities with your brand?

Once you've created a name, built successful marketing
campaigns and gotten people to know and like who you
and your company are don't stop there.

The real money is in building multiple streams of income.
Once your brand begins to build you can diversify to
create your own franchise. Think Star Wars, Harry Potter,
the books for "Dummies." You don't have to be a
celebrity or an acclaimed author to cash in, but we can
definitely learn from them.

Here are some examples:

Britney Spears makes money on CD's, concert sales, posters,
books, movie appearances, TV appearances, videos,
Pepsi commercials and other endorsements.

Paul Newman makes money on movies, and makes money for
charity on salad dressing, pasta sauce, popcorn, salsa,
lemonade, steak sauce, cook books, T-shirts, hats,
and sweatshirts.

Mark Victor Hansen and Jack Canfield (The "Chicken Soup
For The (fill in a lucrative target market here)'s Soul"
authors make money on a series of books and tapes so
large and profitable that they have their own book rack
at Barnes and Noble stores everywhere. There are over
35 titles and 53 million copies in print in over 32
languages. What if they would have stopped with the
first title and not bothered to expand the money making
potential of their brand?

Talk about branding! ...and they get other people to
send them stories for free so they don't even write
the books. Beyond this, they make money from other
books and tapes, public speaking, joint ventures,
and seminars.

Robert Kiyosaki (author of "Rich Dad, Poor Dad) makes
money from books, tapes, board games, public speaking,
seminars, an affiliate program, game events,
teleconferences and real estate.

There are limitless possibilities of where you can go
in expanding or capitalizing on your brand. Mark and
Jack have used their "Chicken Soup" fame to sell
unrelated products that are also directed at helping
people live the lives of their dreams. Paul Newman
is using his fame as an actor to sell food and sauces
that have nothing to do with the movies he's been in.

So don't limit yourself. As your success builds over
time continue to write down new and bigger goals.
Imagine what you would do and what products you would
create if you were already famous in your field.
What would you sell? How would you market?
How would you expand your empire?

You are a brand and so is your company. Even before
you had a business everyone you came into contact with
had an idea of who you were (your brand) because of how
you presented yourself. Now it's time to be aware of
the brand your building and make the most of it.
Hey, we can't all be Britney, but we're missing the boat
if we don't learn from watching her cash in.

About the Author

Sopan Greene, M.A. is a marketing & life coach & editor of the
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