by Dan Hamilton
Dear Friend, Ideally, you should drive your marketing like a wise Depending on whether the probabilities of success appear to Once the stunt has been retained as feasible, the execution On Thursday May 20, 1999 Robbie Knievel completed such a stunt: Let's not forget such a daring stunt is the result of It is pretty much the same if you want to run successful How is your driving, marketingwise? Do you step on the gas How well and accurately you can answer these questions will So everything is checked and you are on a full tank and are But before long, it turns out the road is bumpier than you Your vehicle is puffing, comes to a stop. Out of gas. Out of
stuntman and not a reckless driver. Prior to executing any
daring stunt, a stuntman always studies and evaluates all
the different parameters involved and all the possible
scenarios with their associated level of risk.
be high or low, the stunt will be marked as feasible or not
feasible -- nobody wants to risk loosing their life
stupidly.
will be rehearsed many times. First on paper, then
mentally. Over and over, the stuntman will go through the
whole event and When he feels ready, he will execute the
stunt in front of an audience of astonished people. What
appears to be very daring or was even known as impossible to
do, has been executed perfectly.
a 231 ft leap over a section of the Grand Canyon. It was
certainly one of the most daring stunt. All parameters must
have been studied and evaluated with the highest precision:
location, speed, angle, wind, etc... Success was no coincidence.
several weeks, if not months of careful evaluations,
precise simulations, and a meticulous preparation based on
wise decisions -- somebody's life is on the line after all.
What a good example of successful risk-management that is!
marketing campaigns: you need to plan thoroughly, to
evaluate carefully. Weeks or months of preparation are
likely to be needed in order to be successful.
pedal as soon as you get in your marketing vehicle without
planning thoroughly? How well do you know your vehicle and
all the different options? How well do you know the
terrain? How precisely have you studied all the different
parameters? How well do you know the scope of your
campaign? Do you have what it takes to run a successful
marketing campaign?
determine your level of success. There are many more questions
you should ask yourself before putting your hands on the stirrer
and start up the engine.
absolutely confident you will be able to drive your
marketing on the road leading to success. You think you are
ready. Finally, it is reality-check time on the marketing
battlefield!
thought, you see other competitors passing you by and
leaving you in the dust. Their marketing vehicles is way
more powerful and these guys know how to drive way better
than you do. They drive effectively, efficiently, based on
their experience of the road and the many challenges they
already have overcome many times.
marketing ammunitions, that is. You are stranded in the
middle of nowhere. It was supposed to be the ride of your
life and you are busted. You think of the term "learning
curve" and say: "Ok, what I need to learn I will learn by
doing so the more I drive, the better off I will be..." Only
true if you are on an unlimited budget -- but who is?
So you're gonna have to take some driving lessons and Have your vehicle marketing checked by an expert for any If you are tired of visiting smash-repair shops and instead I invite you to learn the latest Guerrilla Marketing http:/ inyurl.com/yut3u All the best, About the Author
Dan Hamilton is a Certified Guerrilla Marketer
presto! Don't even think of getting back on the road before
improving your driving or you will be toasted pulp for good
next time!
missing parts and do learn how to drive that thing! Only
there are many instructors that have absolutely no clues
whatsoever on how to drive a successful marketing campaign
and yet that's another challenge.
want to learn how to drive your marketing precisely and
efficiently to produce outrageous results, why not listen to
the most respected marketing instructor in the field:
Jay Conrad Levinson -- if you are willing to listen, he is
willing to show you how to improve your driving and help you
jump over the last remaining difficulties like Robbie Knievel
over the Grand Canyon!
Strategies from Jay Conrad Levinson--live:
Dan Hamilton
( http://tinyurl.com/2mgz3/certif.htm )
Proudly Affiliated with Jay Conrad Levinson's
Guerrilla Marketing Association