by Anthony L. Davenport
by Anthony L. Davenport Firstly, back-end sales is eMail Marketing The reason for this is because Back-end sales, are the Back end sales will equate to about 75-85% of your overall But first, to accommodate you if you are totally new to this A back-end sale is simply a sale you make from a As Netrepreneurs, we all know that to acquire our With all this time, money and energy being spent drawing You see when a prospect finally makes the conscious 1) Establishing your Credibility to that person 2) Building a mutually beneficial relationship with him/her. 3) (obviously) Closing the FIRST sale. Now after the first sale, IF your product or service: 1--Comes with SUPERB customer service (from you) 2--Lives up to your promises and their expectations 3--Is of exceptional quality 4--Offers them great value Then... This is the time to take ADVANTAGE of this relationship Now since they have bought from you in the past and The reason for this, is because your customer base So if you want to really succeed online you MUST How do you do this? Well for starters you can simply offer them Try doing this for your attempted second sale 1--Comes with SUPERB customer service (from you) 2--Lives up to your promises and their expectations 3--Is of exceptional quality 4--Offers them great value This will make the subsequent sales much, 1) Overcome the obstacles of the first sale. 2) Reinforced your Value to the customer with Now...on to offers. Well after you sold them your featured product, Where do you get more products to continue to If you don't want to go into the whole expenditure
'The money is in the list......with the Back-End Sales'
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at its best, so for this to work you need
to already have a list of customers that have bought
from you before.
ultimate way to realize the true 'life-time value' of your
customers/list. Once someone buys from you,
and if their experience with your product is good, then you
will have no problems selling to them again and again.
income. This is how important and powerful this marketing
method really is.
whole internet marketing thing.
customer who has purchased from you in the past.
Meaning, lets say a first time buyer orders your new ebook.
You find a way to collect their email address
(through your newsletter, or have
them fill out a form during the order process)
so you can eMail them promos in the future.
Now every time that same customer buys something from
your eMail promotions-- --that is a back-end sale,
and more profits in your pocket.
FIRST TIME customers is where the majority of our
marketing budget goes. We have to some how direct them
to our website, persuade them to sign-up for our mailings
and entice them with our sales copy to purchase
one of our products.
these first time customers to our website and sales copy it's
no wonder why you cannot over look the power of
following up and back-end sales--if you want to make
substantial profits.
decision to buy from you, then you have succeeded in:
and offer this person more value.
enjoyed the product--selling to them again and again
will be so much easier than acquiring a totally new
FIRST TIME customers.
will already trust you and feel bonded with you on
some level.
focus on your current customer base.
Like I said earlier, they will make
up the bulk of your profits (75-85%).
another product, related to their first purchase,
at a "Valued Customer” discount.
from them..anythng for them to purchase from you
again. And if that products lives up to The first one:
much easier to close..because you have:
another excellent product.
Another important segment of back-end sales is..
well, What are you going to sell them?
(after you run out of your own products?)
your discounted product, your new product
and so forth.
capitalize on your customer's "life time value"?
of developing another product: Time, Money,
Research, Headaches, etc.
Just join an affiliate program. YOU WILL NEVER RUN OUT OF PRODUCTS. I truly hope you found this writing enjoyable and Remember: You spend all your time and money on getting that first Realize this. And then Profit from your customer's Thanks again for reading. I hope you see now that To your Success, Anthony L. Davenport About the Author
http://www.iczn.com/ezine.html
This is what I like to refer to as being the
'ultimate back-end.'
Only thing is, make sure the affiliate products are of the
same great quality as yours. Also, make sure they are
somehow related. If you need help finding affiliate
programs to join and promote as back-end product,
contact me and I will give you some valuable
recommendations for hot new products
and services out there.
informative.
sale. Once you have overcome this, you have that
person's trust--so they will be much more open to your
recommendations.
"Life Time Value" through your powerful
back-end products.
Back-End Sales are the way to go for financial
independence from your eBiz.
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