7 Proactive Strategies For You To Use When Sales Are Down

by Herman Drost

Have you been unable to focus on marketing your business, since the
terrorist attacks?
Have sales been down for the past few weeks.

What can you do?
Well, you can't just sit on your behind and just hope that things
will magically change and money will come rolling in.

It's time to take the proactive approach, focus on what you are doing
with your time and plan it out.

1. Create a marketing plan for this week - you don't have to take
days or weeks to create one - just take the next ten minutes and
create a list of 7 strategies you can use to promote your business in
the next few weeks.

2. Take one strategy and DO it this week - the important thing is to
take one different strategy each week and DO it.

3. Track your results, to see what works the best.

4. Evaluate your results - after one month you will have a good idea
what is the best method. You can then put more time and money into
this successful strategy - you will then feel great that you have
made progress and are achieving your goals.

Here are 7 proactive strategies you can do each week to navigate your
way to success. It only took 10 minutes to write them down.

1. Write an article for publication. Submit it to article
announcement lists, ezine publishers.

2. Add the article as a new page to your web site. Optimize the page
for submission to search engines. Submit the page to the major search
engines.

3. Write up a new ad. Buy space in a couple of ezines for submission
of the ad. Track these ads, to see which one works the best.

4. Design a new theme based web site for one of your affiliate
products or services. Optimize the site for search engines and submit
to them by hand.

5. Send out post cards. Create a new post card for your business.
Find a targeted list of 300 contacts in your local area. Send the
postcards out and track the response.

6. Grow your newsletter subscriptions and response rate - research a
new topic, incorporate a new service or product to offer to
subscribers.

7. Contribute to online forum discussions - spend 1 hour/day on
different marketing boards to offer advice. (you can leave a resource
box at the bottom of each message and people will naturally contact
you because of the helpful advice and information you gave).

Now take the next 10 minutes to write up your own plan of what you
WILL DO for the next few weeks (you can use the above list to get
your intellectual juices flowing). Keep it simple.

If you take this proactive approach to market these(or yours)ideas in
the coming weeks, you will propel your business to success.

About the Author

Herman Drost is a Certified Internet Webmaster (CIW)
and owner of iSiteBuild.com
(http://www.isitebuild.com)
Site Design, Hosting, Promotion
Author of Marketing Tips Newsletter
mailto: Herman@isitebuild.com