by Adam Kling
If your business is online to profit, then you know how important it "I'm getting tons of hits to my page, but I'm not Without doubt, the most rewarding point of selling online is when But why are the MAJORITY of webmasters failing to obtain a More importantly, what can you do right now to INSTANTLY (1) Attract *TARGETED* traffic.... It's a proven fact that targeted traffic will result in a greater visitors- Therefore, spending $50 on targeted traffic can be more profitable Why? Simply because the visitors derived from the targeted traffic Two effective methods of driving targeted traffic to your website are While you can target more accurately with pay-per-click search (2) Grab Your Visitors Attention *INSTANTLY*.... How? By utilizing a concise, benefit-filled HEADLINE! Your headline is the MOST important step of keeping your potential If you are selling an e-book teaching how to generate targeted traffic An example of an effective headline for this product could be: "Discover PROVEN Strategies to Generating an Avalanche One style of headlines which usually work well online are the short (3) Implement The *DIRECT RESPONSE* Principle.... The direct response principle is simply the means of selling products It doesn't have to be the only page of your site, nor the front page, If you look at any website that makes a lot of sales on a daily basis Don't be fooled into thinking your site must be content-rich in order (4) Prove You Care With Customer *TESTIMONIALS*.... If you don't have any testimonials or positive comments from your Then collect and compile your most attractive comments and display Before copying these comments, ensure you personally request (5) Utilize A Solid And Effective *GUARANTEE*.... Making a simple change to your existing guarantee can result in an When writing your guarantee always remember that your aim is to But by making your guarantee even more powerful, you'll also Here's an example of poor guarantee: ___________________________________________________ "If you're not satisfied with our product, you can return it
is to convert your visitors into paying customers. Despite this, a
common question I get asked by my clients is:
making any sales! What's going on Adam?"
you can witness with your own eyes, your website visitors spending
their hard-earned money on YOUR products...
lucrative profit stream from their site, even WITH a constant flow
of traffic?
increase your website's selling power?
to-sales ratio (also known as a sales conversion rate).
then spending over $500 on untargeted traffic.
WANT what you have to offer. Thus, they will be much more
responsive to your website.
bidding for targeted keywords and keyphrases at pay-per-click
search engines such as Goto.com and via e-zine marketing.
engines, e-zine advertising is considered much more effective as the
visitors are of higher-quality and are usually more responsive.
prospect interested in what you have to say.
to your site and you also offer a money-back guarantee, then don't
say "Welcome to YourDomain.com", instead convey the biggest
benefit of your product.
of High-Quality *Targeted* Traffic to YOUR Website
in Only 10 Days or Less... GUARANTEED!"
'How To' headlines. For example, "How To Increase Your Website
Traffic By OVER 1000% In 2 Weeks Or Your Money-Back!"
online via a SALES LETTER.
but it must be accessible on your website. Despite that, do NOT
hide your sales letter amongst a huge pile of links.
and you'll notice that they ALL make money from direct response
sales letters.
to sell it's products. You can have tons of free articles, contests,
and surveys, but if there's no sales letter - you're killing the potential
of your online business.
customers, just ASK! Send an email to your customers and say
you'd like some feedback, it need not be anything complicated.
them throughout your sales copy on your site. The testimonials will
reinforce YOUR creditability which equals more sales - meaning
more profit for you.
permission from the customer first. And ask if they don't mind you
adding their name, email and website address at the end of it. While
adding these details aren't necessary it will add to the creditability
of the testimonial itself.
instant boost in sales... IF done properly!
eliminate all danger and worries of your customers. If you do so by
removing the risk with a money-back guarantee, for example, you
will make it a much easier choice for people to consider your offer.
benefit from clients who will love you for your support and create
word-of-mouth advertising for your business.
within 30 days of purchase, and receive a full refund."
___________________________________________________
And here's one I came across recently: ___________________________________________________ "If you're at all undecided about MYKS!, just take You may have noticed the above guarantee as the same used very He completely removes the risk by explaining exactly how to use the Take a look at his other website's and see how he use's strong http://myss.sitesell.com/default.html By applying all of the above tactics to your website, you're virtually About the Author
Adam Kling is the CEO of MyBizHosting.com where he offers
advantage of our guarantee. Buy it, download it, review it... if
you don't like it, just ask for your money back. We won't
be upset, that's what the guarantee is for."
___________________________________________________
effectively by Ken Evoy for his Infopreneur's Toolkit , "Make Your
Knowledge Sell!".
guarantee -- he literally ASKS for you to take advantage of the
guarantee!
guarantee's to capture customers that would have previously not
ordered.
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