5 Successful Marketing Techniques

by Bob Leduc

5 SUCCESSFUL MARKETING TECHNIQUES
Copyright 2002 Bob Leduc

Here are 5 successful marketing techniques you can use to
increase your sales. All of them are simple to use. And
they're effective for building any businesses.

1. KEEP ADDING SOMETHING NEW

Every time you add something new to your business you
create an opportunity to get more sales. For example,
something as simple as adding new information on your web
site creates another selling opportunity when prospects and
customers visit your site to see the new information.

Adding a new product or service to the list of those you
already offer usually produces a big increase in sales. The
added product increases your sales in 3 different ways:

** It attracts new customers who were not interested in
your current products and services.

** It generates repeat sales from existing customers who
also want to have your new product.

** It enables you to get bigger sales by combining 2 or
more items into special package offers.

2. BECOME A VALUABLE RESOURCE

Look for ways you can be a resource for your prospects and
customers. Supply them with free information. Help them do
things faster, easier, less expensively. You get another
opportunity to sell something every time they come back to
you for help.

3. SEPARATE YOURSELF FROM YOUR COMPETITION.

Find or create a reason for customers to do business with
you instead of with someone else offering the same or
similar products. For example, do you provide faster
results, easier procedures, personal attention or a better
guarantee?

Determine the unique advantage you offer to customers that
your competitors do not offer. Promote that advantage in
all of your advertising. Give your prospects a reason to do
business with you instead of with your competition and
you'll automatically get more sales.

4. PROMOTE THE END RESULT

Your customers don't really want your product or service.
They want the benefit produced by using it.

For example, car buyers want convenient transportation with
a certain image. Dental patients want healthy and
good-looking teeth without suffering any pain. Business
opportunity seekers want personal and financial freedom for
themselves and their family.

Make sure your web pages, sales letters and other sales
messages are promoting the end result your customers want.

5. ANTICIPATE CHANGE

Change is the biggest challenge to your business success.
The days are gone when a business could constantly grow by
simply repeating what it did successfully in the past ...or
even recently. Aggressive, innovative competitors and
rapidly changing technology make it impossible.

Expect change and prepare for it. Don't wait until your
income declines to take action. Develop the habit of
looking for early signs that something is changing. Then
confront it before you start to lose business.

TIP: Insulate yourself against the impact of change by
increasing the number of products and services you offer
and by using a variety of different marketing methods. Only
a small portion of your total business will be affected if
the sales of one product decline or the response to one
marketing method drops.

How many of these 5 proven marketing techniques have you
overlooked or ignored? Start using them today and you'll
see an immediate increase in your sales.

Bob Leduc is a Sales Consultant with 30 years experience in
generating low-cost leads. He recently wrote a manual for
small business owners, "How to Build Your Small Business
Fast With Simple Postcards", and several other publications
to help small businesses grow and prosper. For more info:
mailto:BobLeduc@aol.com?subject=Postcards
Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

About the Author