by Charles Kangethe
5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face (c) 2004 Charles Kangethe I bet you can't tell me... the single biggest problem facing It's not generating traffic, nor building an O'pt-In list, You can buy traffic, you can buy O'pt-In list members, you The biggest single problem for any Direct Marketer is How To Learn how to earn AND keep trust and you open up huge new Too many salespeople of doubtful credentials, and too many So how exactly do you turn a skeptic into a believer ? Tip #1 - Make Your First Contact Count Your initial point of contact with prospects is typically * An advert, in a PPC, a banner exchange, a classified or solo Unfortunate as it may be, people do judge others by first Make sure your initial point of contact with all prospects is This does NOT mean expensive, glitzy or superficial. It means make your initial contact Sincere. Keep that one word in mind as you design all your sales and Tip #2 - Products, Pricing, Promises and Personality Sincerity in your contacts with prospects comes from applying * Products * Pricing * Promises Remember, in this context, any guarantee you give must be more * Personality People love to do business with people they know. Avoid doing Tip #3 - Communication When you get past the initial contact, the next hurdle There are several ways to do this * A sequential autoresponder with relevant messages sent to * An e-zine sent out to subscribers with useful information and * Articles showing your prospects how YOU manage your business Communication is two way traffic. Ask your prospects for input Tip #4 - Credibility Prospects always seek comfort that they are doing the right It pays to use "borrowed" credibility if you are not a world Here are a few ways in which you can obtain testimonials and * Give a few samples away to a test group in return for the * Use functionally disabled or time barred samples as demo * Develop fully functional modules with less features than the * Develop e-courses and other training programs showing
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Every Direct Marketer, new and old.
nor is it finding products to market and it's not a lack of
Cash.
can make or buy products and you can even borrow Cash.
Earn Your Prospect's Trust.
Marketing possibilities.
adverts promising so much and delivering so little have
hardened consumers, they no longer trust Marketers and
Marketing claims without a great deal of convincing.
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campaign
* An entry in a Search Engine directory,
* Or an article you have written.
contact. If your initial impression of someone is poor, chances
are that you will not give them a second look, be it in business
or your personal affairs.
to your advantage.
marketing strategies and your Initial Contacts will always be
positive.
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the (modified) 4 p's of marketing.
Market the best products you can and never settle for second
best. Add value and benefit to your prospect with quality
merchandise. Resist the temptation to market "Cost Cutting"
alternatives that are in fact more expensive due to their poorer
real value.
Price your merchandise at a fair value for the producer, the
consumer and the marketer. Over pricing your products is a self
defeating tactic because prospects learn to avoid your pitch and
with over high pricing you invite competition to under cut your
cost and price base.
Your sales literature and copy must be accurate and reflect the
true benefits of your products and services. This does not mean
you should be unduly modest, by all means make big claims, but
make sure you can prove and demonstrate anything you promise.
solid than any Banks Vaults and worth as much as the contents
of Fort Knox
Inject your personality into your contact with prospects.
things you feel uncomfortable with, but do tell people about
yourself, your failures, your wins, your hopes and your fears.
Be the human face of you business and build a sincere
relationship with prospects.
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in building trust is communication with your prospects.
your O'pt-In prospects at regular AND frequent intervals.
not just an excuse for another advert.
and personal tasks, tactics and strategies.
into your professional relationship and how they think you can
improve it. Listen to your prospects.
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thing.
recognised expert in your field. This is where testimonials
enter the picture.
build credibility with a new product or service :
testimonial
versions which you can give away to prospects
standard product and give those away to prospects.
prospects the benefits and training them in how to use and
consume your products and services.
Tip #5 - Service Your prospect's Trust is very hard earned. But this is as Once a prospect becomes a customer, too many marketers make the Post sales service is a crunch time for cementing the Trust you Make sure you stay in touch with your new customer. Offer them Be available and within easy contact for your customers and Relevant Resources Conclusion You cannot manufacture or in any way manipulate trust - Trust Be sincere, do the right things as shown here and build trust About the Author
Charles Kangethe of http://www.simplyeasier.com is a leading
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nothing when compared to retaining their Trust.
fatal mistake of taking that customer for granted.
have managed to win with such effort.
advice and help in the use of their new product or service. Make
sure any potential issues are dealt with before they escalate.
prospects.
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http://www.simplyeasier.com/me.html
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As a direct marketer you can buy traffic, you can buy O'pt-In
list members, you can make or buy products and you can even
borrow Cash.
is the one thing in your business that must be earned the Hard
Way.
with your prospects.
new wave Netpreneur and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.