by Jeff Smith
Do bonuses really work? At least once a week we get asked about the common My answer is always the same... Crappy, freely available, 3rd party bonuses are definitely Bonuses that are different, relevant and of high perceived WHY BONUSES WORK Since the beginning of time, bonuses have been used by Bottom line is, they do work and here's why... We make buying decisions based on emotions, you've no However, being rational, thinking and logical humans, You read a sales letter, are intrigued by the headline. Now, you check the price - and it's somewhat higher than Buyer's won't usually give up at this point. They will actually attempt a value calculation by re-looking That's where your bonuses can make a big difference - they 5 EFFECTIVE BONUSES YOU CAN USE It used to be you could throw just about anything into Not today though, today's customers look closely at the Select the right combination and you can still easily So what can you bundle that will provide value for your Here are 5 power-packed bonus ideas to increase your 1. Work Sheet or Checklist. This is one of our favorites, we've Use Microsoft Word's ability to insert a square symbol and a Checklists are also wonderful bonuses to use for tele seminars, 2. Short Summary. You're ebook, audio or video may be 100's 3. Audio or Video clip. Use a related audio clip to help Interviews are a great way to quickly generate high-value Assume your ebook topic is exotic travel. Find a few If you need more information on recording telephone http://www.infoproductcreator.com/freereportdown.html 4. Software You are selling an eBook on how to make it big in the stock Software has a high perceived value. You can find tons of free or trial software at sites such Another option is to hire a developer through 5. Bundled service I've had great success bundling relevant services with my
approach to offering bonuses -- has this technique
been overused?
overused and have become quite ineffective.
value will often double or even triple your sales - It has
happened to me.
advertisers to entice users to make a buying decision.
doubt heard that statement before.
we also must justify our decision to buy we do that by
convincing ourselves there is enough value to justify our
emotional decision.
Your attention is kept through the first paragraph and
you decide that you want the product or service based on
benefit statements you relate to.
you anticipated.
at what they get.
either justify the cost and click your order button, or they
are gone forever.
your offer and it would increase your response rate.
benefit they will get from their bonuses.
double or even triple your response rate.
customers WITHOUT taking months to create?
sales:
had terrific feedback using checklists in the past - some of
which could have been sold on their own. If you have a
product that explains a series of steps, processes,
techniques or strategies to your customers, then pulling those
into a checklist can be extremely simple and effective.
check mark - you will find both under the "Webdings" symbol
options.
coaching sessions, consulting services, seminars and other
educational opportunities.
of pages long. Summarize the key points into 3-5 pages and you
will have created a high-value bonus without having to create
additional content.
communicate your point, cover a case study or example that
is related to your ebook.
bonuses. A 15-20 minute telephone interview will give you
a 1-2 Meg audio file that can prove very valuable to your
customer base - as long as it is directly related to your
content.
people who have travelled to exotic locations and request
a few minutes of their time to answer some questions over
the phone.
interviews - you can download our complimentary special
report here:
market. Imagine if you could bundle bonus software that
makes it simpler and quicker to apply your techniques.
as http://www.download.com (Select "Advanced Search" link
in upper right hand corner and select different License
options in drop down list), http://download-soft.com/,
or http://www.50download.com/
http://www.elance.com or http://www.freelance.com to
create a simple software application you can offer as
a bonus.
products. For example, if you order "Ultimate Information
Entrepreneur's Success Package" - http://www.infoproductcreator.com
you will not only get an incredible package for creating your
own income-generating infoproducts, but you get a complimentary
20-minute consultation with a top copywriter online.
Makes sense right? You are creating a product to sell online, you will need to Think beyond the specific problem/problems you are solving Match that need up with a service professional and you have Most service professionals offer some form of gratis trial, MAKE YOUR BONUS STAND OUT! The final point on effectively using bonuses to enhance your What is everyone else doing - offering some crappy, resell The perceived value of such bonuses are less than zero - meaning Create a high-value bonus, and you will see immediate positive About the Author
Jeff Smith is dedicated to helping you turn your knowledge
create a highly effective website.
for your customer. What ELSE will they need solved?
a very high-value bonus.
that's what you can offer to your customers.
sales is to stand out from the crowd.
rights, largely useless eBook.
they can HURT your sales more than help them.
results on your sales and profits.
into highly desirable, hot selling information-based
products (eBooks, booklets, seminars, courses, etc...)
Through his highly acclaimed site:
http://www.highertrustmarketing.com you will find exactly
what it takes to create and market high-profit infoproducts.