4 Highly Effective Selling Tactics

by Bob Leduc

4 Highly Effective Selling Tactics
Copyright 2003 Bob Leduc

Many businesses overlook these 4 simple but highly effective
selling tactics. How many are you using?

1. Avoid "What To Buy" Choices

Promote only one product or service at a time. It limits
your prospect's buying decision to a simple "yes" or "no".

Don't complicate your customer's decision making process by
including a "which one" option. Some customers will have
difficulty making a clear choice. They will avoid the risk
of making a wrong choice by making NO choice - and you will
lose a sale unnecessarily.

You can develop separate promotions for each product or
service you sell. Or you can combine several products and
services into one package for one price. But always make
your prospective customer's buying decision a simple "yes"
or "no". It produces the maximum number of sales.

2. Offer Many "How To Buy" Options

Offering choices of WHAT to buy reduces your sales. But
offering choices of HOW to buy increases your sales.

Offer many different ways for customers to buy from you. The
same method is not convenient for everybody. Prospective
customers are more likely to act immediately when their
favorite way of ordering is available.

For example, many online marketers only accept orders
online. They could easily increase the number of sales they
get by including options to order by phone, fax and postal
mail.

3. Use A Simple Buying Procedure

You can get more sales by making it easier for customers to
buy from you. Look for ways to make your buying procedure
easier and faster.

For example, many online marketers use a shopping cart to
process their orders - even when they are selling only 1 or
2 items. Don't force your customers to endure the
complicated process of a shopping cart just to order 1 item.
Some of them will abandon the process ...causing you to lose
sales unnecessarily.

Use a simple online order form instead of a shopping cart
when you only offer 1 or 2 items.

4. Follow Up Every Sale With Another Offer

Customers are very receptive to more offers immediately
after they buy from you. Offer them another product or
service related to the one they just bought. Many will
accept your offer, producing an easy sale for you.

If you don't already have additional products or services,
find or create some.

For example, offer instructional material related to your
customer's original purchase. It can be a printed book or
e-book, a group of books or e-books, a training course,
computer software, membership in a fee-based web site or any
other type of instructional material related to their
original purchase from you.

Tip: Look for an affiliate program selling the kind of
instructional material you can use. All you have to do is
sign up as an affiliate and announce the product or service
to your customers. The affiliate program handles everything
else and pays you a commission for each sale you generate.

How many of these 4 simple selling tactics have you
overlooked? Start using them now. They will produce an
immediate increase in your sales - with little or no
increase in your expenses.

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards and several other publications to help
small businesses grow and prosper. For more information:
Email: BobLeduc@aol.com Subject: "Postcards"
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

About the Author