4 Easy Ways to Boost Your Sales

by Bob Leduc

4 Easy Ways to Boost Your Sales
Copyright 2004 Bob Leduc
http://BobLeduc.com

Here are 4 easy ways you can boost your sales for little or
no new expense ...and without making major changes in your
selling process.

1. Focus on What Your Customers Really Want

Your customers really don't want your products or services.
They don't even want what those products or services do for
them. What they really want is to gain the specific feeling
they get after buying and using your products or services.

Keep this in mind when you create web pages, sales letters
and other selling presentations. Emphasize the feelings
produced by using your product instead of talking about what
your product is - or how it works.

Tip: Convert the benefits delivered by your product or
service into vivid word pictures. Then put your prospect in
the picture by dramatizing what it feels like to be enjoying
those benefits.

Example, if you sell financial products, describe what it
feels like to enjoy an affluent life style without debt.

2. Keep Communicating With Your Previous Non-Buyers

You've heard it before - but I'll say it here again. Most
prospective customers will not buy the first time they see
or hear about your product or service. You're losing a lot
of sales if you do not persistently follow up with those
prospects.

Your follow up procedure can be as simple as periodically
contacting them with a new offer. Or it can be more complex
like distributing a newsletter or providing updated product
information.

Tip: You cannot follow up with prospects if you don't know
how to reach them. Set up a system for collecting the names
and contact information of all prospects who do not buy from
you.

Example, offer a special report, a list of sources or some
other valuable information your prospects cannot get
anywhere else. Deliver it only by email or postal mail so
you can get their contact address.

3. Encourage Questions

Questions from prospects may be a nuisance. But answering
them can be very profitable.

Prospective customers only take time to ask questions when
they have a high level of interest in your product or
service. Providing a satisfactory answer to a prospect's
question often leads directly to a sale.

Invite prospects to ask questions when in live selling
situations. And make it easy for them to ask questions when
they are not ...such as at your web site. For example, list
a phone number or email address where you or someone else
can answer their questions.

Tip: Include a Questions and Answers page on your web site
with answers to frequently asked questions. It will reduce
the number of questions you have to answer individually.

4. Make Buying Easier

Every non-essential action in the buying process is an
opportunity for the customer to reverse their decision
...causing you to lose the sale.

Look for ways you can make your buying procedure easier and
faster. For example, many marketers use a multi-step
shopping cart to get online orders when a simple online
order form would do the job with just 1 or 2 quick clicks.

Tip: Don't ask for unnecessary information during the
ordering process. Instead, send a personalized "thank you"
message after the sale and include a brief request for the
information.

These 4 selling tactics may not be new to you. But are you
using all (or any) of them? If not, they can easily boost
your sales ...for little or no new expense - and without
making major changes in your sales process.

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

About the Author