by Larry Dotson
1) BACK END CATALOGING Send your customers a catalog of add-on products You could charge other businesses for including their
for the original product they purchased. This could be
upgrades, special services, attachments, etc. If they
enjoy your product they will buy the extra add-ons.
products in the catalog too. This'll help to pay for
postage, packaging and producing the catalog. If
you want to cut costs, produce the catalog in email
or ebook format.
2) GIFT CERTIFICATES Sell gift certificates for your products. You'll make When people do use their gift certificates they may 3) PROMOTIONAL PRODUCTS Add free products in with your customer's product You also could spread your advertising by including QUICK READ SUMMARY 1) Send customers a print or electronic catalog of 2) Use gift certificates to increase back end sales, 3) Give your customers promotional products and About the Author
Larry Dotson
sales from the purchase of the gift certificate, when
the recipient cashes it in. If the recipient never uses
the gift certificate, it adds up to a huge profit.
also buy other products you offer while they are
shopping around your web site.
package. The freebies should have your ad printed
on them. It could be bumper stickers, ball caps,
T-shirts, etc. This'll allow other people to see your
ad.
two to five samples in your product package. They
can give them to their friends and family.
your add-on products with their product package.
your advertising and profits.
samples so they will spread your advertising.
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