by Wild Bill Montgomery
1. The Power of Words.. One and Two Word Headlines are real Attention Use Power Words - For a reference list of the Best What, Where, Why, Who or How - One of the quickest Use Facts - Although "Power" words are great eye Use Adjectives and Adverbs. If you are a writer or Write, re-write and re-write and re-write and re- 2. Testimonials: Show you prospect how your product has helped One Testimonial is Worth a Thousand Words. 3. Make it convenient to do business with you: No Obligation Inquiries - Many consumers are wary 4. Know your target market and what they really want: Test the product market before I picked my product. Specific Targeting - Keep your advertising focused. Use Laser-Like Alignment - The most successful 5. What to say....What to say: Tell Them What You Do, not how you do it! What they Tell Them What They Know - Another way to get your Find the Good in Everything - Rather than try to 6. How can I get them to buy? Use "special" benefits to make your product more Offer Insider Information - People like to think Use "Reward" and "Introduction" techniques. Give a good reason for your price - Whether your Overcome any objections the buyer may have. You must 7. How can I get them to buy NOW? Use Time Frames - Whenever it is possible initiate Fear makes a great motivator. Fear of missing a Motivate you reader to buy NOW. Make your product Make Your Offer Irresistible - All good copywriters 8. How Can I Relate Better to the Reader? Ad copy must relate and communicate like average Be Personal - Address you reader in the first Be Sincere - People can spot phonies and phony copy Flattery Will Get You Everywhere - Vanity will Speak to the Reader, not at the Reader Appeal to the reader's emotions and instincts. Capture and keep the reader's interest. Appeal to the reader's ego and self-interest. Make your reader believe in you. Research - Know your product and know your 9. Prove It! Show the facts and proof of your claims. Showcase Your Guarantee - With the overwhelming 10. Ok, they bought, now what? Don't make the mistake of relying on one product or
Grabbers! Remember that your HEADLINE is the most
important part of your ad.
Power Words check <
http://www.MakingProfit.com/powerwords.html>
ways to grab attention, is to pose a question to
your readers they can't help but answering.
catchers and help the flow of your copy, nothing
beats providing facts and product details. Try
"Dramatizing" your facts or use "Human Interest"
Facts.
have ever studied writing, I'm sure that your
instructors burned into your mind, the fact that
you need to minimize the use of adjectives and
adverbs. Well, I'm here to tell you that they are
wrong...well at least in the copywriting arena that
is.
write again...
others.
of being harassed by salespeople. Put their mind at
ease. Let them know that they won't have to fight
off salesperson after salesperson.
Customer Service - Many consumers prefer the icing
to the cake. They want to be catered to no matter
what the cost. If you can offer great service with
low cost, you may have the winner you're looking
for.
It's down right amazing how many companies decide
on the product they know if there is actually a
market for it..
The wider your scope, the easier it gets to lose
your reader. Write copy that coincides with current
attitudes in your target group.
copywriters know that they must keep their
copywriting aligned with the market niche.
really want to know about is the end result.
reader interested is to state a negative fact that
your reader already knows, and offer a solution.
hide negative sides to your product, try making
them known with a positive twist.
attractive.
they are getting something Exclusive or Special.
"Because you are a valued customer" or
"Introducing" a new product.
price is higher or lower, explain why. Help the
reader justify the purchase.
be able to convince even the most hardened skeptics.
a time frame. One of the best motivators in ad copy
is the time frame or better put the "Time Limit".
great deal or fear of what can happen without your
product.
so attractive that your reader has no choice but to
buy.
will tell you, the secret to great copy is to make
it impossible to say "No"!
people.
person. In many situations the "human touch" is a
great benefit as well.
just as easy.
serve its purpose, as long as you don't overdo it.
audience!
abundance of Internet and Mail Fraud plaguing us,
people need a guarantee. Put your prospect at ease.
Clearly emphasize guarantees, no obligation
inquiries and customer service. The bigger and
longer, the better.
product line. You sales and marketing approach
should be able to easily lead into back-end offers.
11. Well, my ad has been running a while now... If it's not broken....Don't Fix It! That's not to Emulate other successful (but not over used) ad 12. Are you Dedicated? Work, Patience and Sacrifice. Lets face it, if it Get Things Done. Efficiency is getting the job done Follow Opportunity Instead of Savoring Security. About the Author
Wild Bill Montgomery
say that you shouldn't test new marketing ideas,
but never drop a winner.
copy structures.
were easy, everybody would succeed. To succeed you
must dedicate yourself to doing what needs done not
working on the clock. You must have the patience
and persistence to tough out the hard times, and oh
yes, there are hard times. Be prepared to sacrifice
your time and too often your social and personal
life in the pursuit of success. Nobody said it was
an easy road to follow, and if they did.....They
were lying!
right, Effectiveness is getting the right job done.
Real worth and wealth is generated from within you.
It comes from being prepared, knowing how to spot,
act upon and capitalize from opportunities.
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