by Larry Dotson
1. Sell more back end products to your existing 2. Make it a practice to up sell to new and existing
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customer base. You already created rapport, trust
and proved your credibility to them.
customers. After they decide to buy one product,
offer them another product.
4. Create joint venture deals with other businesses. 5. Start an affiliate program for your business. You 6. Trade advertising with other businesses to save 7. Out source part of your workload. This can save 8. Add low cost bonuses to your offer that have a 9. Use viral marketing to promote your business on 10. Follow up with all your prospects. You can use About the Author
Larry Dotson is the co-author of "The Hypnotic
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3. Cross promote your products and services with
other businesses that aren't competition. You will
reach a wider audience at less cost.
You can expand your product line and target other
profitable markets at a lower cost.
will be able to spend less profits on risk advertising
and spend more money on guaranteed sales.
revenue. You could trade e-zine ads, banners ads,
links, print ads, etc.
on employee costs, equipment costs, taxation costs,
expansion costs, etc.
high perceived value. It could be ebooks, members
only sites, consulting, e-reports, etc.
the internet. Give away free stuff with your ad copy
include on it so others can give it away.
a free e-zine, a follow-up autoresponder, an update
or reminder list, etc.
Writer's Swipe File" a collection of hypnotic words
and phrases that sell. You can visit his web site at:
http://www.ldpublishing.com
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