by Dean Phillips
According to the so-called experts, a decent conversion Personally, I think you should ignore what the experts say, Unless you're selling a big-ticket item and making $100 Of course, there are exceptions to every rule, and if your But what if you don't have that kind of traffic--and most However, what if you could improve your conversion ratio to So, how do you go about improving your website's conversion 1. Make sure your visitors know what you do, the instant 2. Make sure the design of your website is up to par? Make it easy to navigate. Get rid of distracting flash or 3. Use psychologically effective colors. The color blue
ratio is right around one percent. In other words, one out
of every one hundred visitors to your website converts to a
sale.
and strive to achieve as high a conversion ratio as
possible. You should never be satisfied. You should always
be looking for ways to improve your conversion ratio. My
website consistently converts anywhere from 3 to 5 percent,
and often converts as high as ten percent!
or more per sale, it's extremely difficult to make any real
money with only a one percent conversion ratio.
website is attracting hundreds or even thousands of visitors
a day, then obviously you can do quite well with a one
percent or lower conversion ratio.
websites don't. Then what? What if you're selling a $20 e-
book and you're only attracting a hundred visitors a day to
your website? With a one percent conversion ratio, that
means your website is making a measly $20 a day. And believe
me, that's much more common than you realize.
3 percent? 5 percent? All of a sudden, you're making $60 to
$100 a day with the same amount of traffic. Improve your
conversion ratio to ten percent and voila, that $100 a day
turns into $200 a day!
ratio? Here are some tips that should help:
they land on your website. Don't make them have to guess.
Tell them right up front with a benefits-laden headline.
stupid, meaningless graphics that are a waste of everybody's
time and take forever to load? Simplify your website. Get
rid of the flash, graphics and pop-ups!
suggests quality, trustworthiness, success, seriousness,
calmness--the perfect choice for sales pages. Avoid purple,
which connotes uncertainty and ambiguity, and only use
yellow to highlight key words and phrases. In addition, try
to have as much white space as possible. This makes for a much cleaner looking, easier to read website.
4. Get your own domain name. URL's that contain names 5. Prove what you say. Back up your claims with cold, hard, 6. Put your name, telephone number and street address 7. Use authentic customer testimonials, complete with 8. Offer a fair and reasonable money-back guarantee? Thirty 9. Make it easy for your customers to pay. And offer a 10. And last but not least, make sure you have a powerful If you aren't capable of writing that type of sales letter About the Author
Dean Phillips is an Internet marketing expert, writer, Visit his website at: http://www.lets-make-money.net
like, "Geocities", "Angelfire" or "Tripod" have amateur
written all over them.
indisputable and verifiable facts?
on your website?
first and last names? Just make sure you get your customers
permission first.
days is good. Sixty or ninety days is better!
variety of payment options. I can assure you, if you're
using Paypal only, you're losing sales. There are a lot of
people out there, myself included, that just won't do
business with Paypal. It's too much of a hassle!
sales letter. A strong and effective sales letter can blast
your earnings into the upper stratosphere!
yourself, hire a copywriting expert to write it for you.
publisher and entrepreneur. Questions? Comments? Dean can be
reached at mailto: dean@lets-make-money.net