by Larry Dotson
1. Turn your ad copy into a story or article. Your 2. Give visitors a freebie for filling out your online 3. Enhance the power of your ad copy benefits by
visitors won't be as hesitant to read your ad and
will become more interested in your product.
survey or they usually won't. Surveys will give your
business valuable intelligence for your business
using attention getting words, highlighting keywords,
using color, bolding key phrases, underlining, etc.
4. Give your visitors tons of choices so they don't 5. Put yourself in your visitors shoes. Design your 6. Get free advice from successful online business 7. Use your free bonuses to create an urgency for 8. Offer your customers extra add-on products at 9. Make your visitors feel good about themselves 10. Add multiple profits to your web site. If you're About the Author
Larry Dotson
get the feeling of being controlled. Offer them a
variety of ways to order, contact you, navigate, etc.
site for them, not for yourself. Create your product
around your visitors not because you would buy it.
owners. Participate in business chat rooms and
message boards to chat with them.
your visitors to buy. Only offer them for a limited
time with your main product.
the point of purchase. For example, if they are
buying an electronic toy try to sell batteries with it.
by giving them compliments. If they feel good they
will also feel good about buying from your web site.
selling business books try to sell business services,
courses and supplies too.
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